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Magno's wooden stationery lasts a lifetime. It is handmade using precious trees, which are the blessings of Indonesian forests, as materials. I want to tell children to use natural materials carefully for a long time.

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magno

マグノ

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アンバー合同会社

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About the brand

Magno's wooden stationery lasts a lifetime. I want to tell children to use natural materials carefully for a long time.

The brand started as a job creation project using local materials in a small village in Indonesia. At the same time as making products, we are also engaged in activities such as tree planting and revitalizing the village community.

He has won the Good Design Award in Japan, the Kids Design Award, and various other design awards around the world. In terms of design, it has also received worldwide acclaim.

Learn more about this brand

Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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Less Wood, More Works. Cut Less, Plant MORE!

Plant more work with less wood, rather than cut more

Magno is a brand launched by designer Singie from the desire to do something about his hometown.

"magno" is a brand founded by Singgih S. Kartono, a designer who studied product design at the Bandung Institute of Technology, west of Java, Indonesia. The word "magno" in the brand name was coined from "magniying glass", which Singgih first designed when the brand was founded. It was named with the meaning of "paying attention to the details, continuing to look".

What are we doing?

MAGNO's Manufacturing and Sustainable Community Development

In Indonesia, unfortunately, many of the trees, which are very important materials, are cut down haphazardly and exported overseas without leaving enough profits for the people who live there, and small villages are declining.

In response, Mr. Singgih designs "small and functional woodworking products" that use the wood of the village without waste, and creates effective use of materials and employment opportunities by producing and assembling them together with the villagers based on the concept of "Less Wood, More Works."

A Community Empowerment project with Design

Various activities derived from the desire to improve the village

The village itself must be sustainable.

The farmer's market "Pasapaprigan (Bamboo Forest Market)" initiated by Mr. Singyi and held in cooperation with the people of the village, as well as accommodations using natural materials, have become a hot topic in Indonesia, and ecotourism activities using bamboo bicycles designed by Mr. Singy and made in the same workshop are also carried out.

(Mr. Singyi's bamboo bicycle won the Gold Prize at the 2018 Good Design Award, and Indonesian President Joko Joko also posted a picture of him riding it on social media, which became a hot topic in Indonesia.) ）

I hope that empowering small communities while maintaining a sense of nature will lead to the right balance for Indonesia as a whole, Asia as a whole, and the world as a whole.

Commitment to the product

We will introduce the designer Singy's thoughts behind MAGNO's product creation and background.

Sticking points of natural materials and manufacturing

01 I like the material "wood" that combines strength, kindness, and delicacy.

02 We want to create a brand that makes use of the natural material of "wood", which is a resource of the village, and "human resources".

03 Wood is a living material. Oil finish so that the wood can breathe. In addition, wooden materials are materials that can be tasted by taking care of them. I want to make something that can be maintained and used for a long time.

04 Not all of the people who make MAGNO's products are professional craftsmen. There are also people who participate in the production of products during the off-season. Thanks to Mr. Singy's simple and easy-to-make design, most people can participate in production after about one week of training.

05 By having morning meetings and radio gymnastics together, we value the time for communication with the staff. It also serves as mental training for manufacturing, and "politeness" is shared by all staff.

06 Since our establishment, we have been planting trees and protecting the environment of forests, trees, and villages at the same time as making products, so that we can not only make products but also continue to make them.

07 In recent years, we have created an agricultural school where you can learn organic farming, cultivating coffee and other products that grow in the forest, cultivating fruit trees that grow in the forest, and growing fruits that can be used as fertilizer, so that the planted trees will lead to income until they become adults.

Who are supporting us?

It is chosen by those who are particular about natural materials and want to live surrounded by good things.

It is often purchased as a gift for both men and women.

For example, stationery can be used as a gift for children as a gift for entering school or as a gift for employment.

Loupes are often given to fathers and mothers.

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