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Tomorrow and Everyday

Tomorrow and Everyday

トゥモローアンドエブリデイ
Vendor
T&E JAPAN株式会社
Give shape to your mom's "I wish I had it." We are making warm products that are close to our daily lives and make you feel comfortable living. Adachi City Hometown Tax Refund Certified Company.

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T7011801028569

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About the brand

Give shape to your mom's "I wish I had it." We are making warm products that are close to our daily lives and make you feel comfortable living. Adachi City Hometown Tax Refund Certified Company.
1
"Sustainable manufacturing in both the process of making and the way we work" In particular, we focus on mothers who are raising children who are easily disconnected from society, and plan, manufacture, and sell miscellaneous goods from a mother's perspective.
2
It does not have its own factory and adopts a fabless-type manufacturing method that takes advantage of Japan's ancient "in-house work". It also leads to employment support for those who want to achieve the best balance between raising children and working at home.

More about the Brand Owner

染谷江里

Eri Someya

He started his career in real estate corporate sales. Worked in Hong Kong and experienced real estate brokerage, sales, and management overseas. After getting married and having children, she tried to return to work, but she quit because it was different from her career plan. Become a stay-at-home mom. However, while raising her children, she was tormented by a sense of loneliness and disconnection from society, so she volunteered in the community and helped her mother with her work. Realizing the importance of connecting with society, in 2014 he founded T&E JAPAN Co., Ltd. to commercialize handmade products, which was his hobby. Currently, he is studying at Waseda University's Graduate School of Business Administration (MBA master's program) with the aim of building a business model that is recycling-oriented to the region.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Based on the concept of "creating a society where each person can work in a way that suits their life stage," we are building a system that makes both makers and users happy through sustainable manufacturing.
　
In particular, we focus on mothers who are raising children, and plan, manufacture, and sell miscellaneous goods from the mother's perspective. Because it is the child-rearing period when connections with society tend to be lost, I would like to create a place where people can feel the joy of being useful to someone through work and bringing warmth to someone's life with what they have created with their own hands.
　
　
How did you start your brand?
When a child is born, some women are forced to quit their jobs or take a break from their careers to focus on childcare. Even if they try to return to work, many people face time constraints and difficulties in balancing family life, and feel that they have no means to connect with society. However, there are many voices that wish to "work as much as possible by making use of the experience I have gained so far" and "I want to make use of what I am good at and have an experience that makes someone happy."
　
　
I wanted to create an environment where I could work with confidence while valuing my lifestyle, and I also wanted to give shape to the idea of "I wanted something like this!" that only a mother can understand, and deliver miscellaneous goods that can be used with peace of mind with children.
　
What do you want to achieve with your brand?
"Sustainable manufacturing in both the manufacturing process and the way we work"
We value not only the creation of environmentally friendly products, but also the sustainability of the way people who make them. Rather than manufacturing products for mass production and mass consumption, we carefully make each product and deliver products that will be loved for a long time. And to create a system that allows the creator himself to continue without difficulty.
That is the way we aim to make things.
　
　
　

What are we doing?

We aim to "make sustainable products in both the manufacturing process and the way we work", and we aim to create products that will be loved for a long time, not just cute items.
　
Brand Concept and Commitment
1. Fabless manufacturing that makes both manufacturing and work styles sustainable
By adopting fabless manufacturing that makes use of Japan's traditional "in-house job" system, and by having mothers who are raising children make products at home without having their own factory, we have created an environment where they can continue without difficulty while balancing family and work.
　
Mothers can watch over their children and move their hands, making use of their time to connect with society. In addition, by working in between childcare, I can feel that I am helping someone, which leads to an improvement in self-esteem through work.
　
　
　
　
2. Commitment to materials and consideration for the environment
Our products are made of carefully selected materials with the highest priority on ensuring that children and families can use them with peace of mind. For example, we actively use cotton that is gentle on the skin and high-quality natural fibers. By selecting materials that require as little chemical treatment as possible, we are thoroughly creating products that are safe for babies to touch.
　
In addition, in order to reduce the burden on the environment, we are planning items that reuse scraps from the manufacturing process. By creating new value, such as mini handkerchiefs and patchwork goods, we are practicing lean manufacturing.
　
　
3. Design that fits into the user's life
Our goal is to create products with designs that are not affected by trends and will be loved for a long time. We value simple but warm designs and items that are close to the user's life so that they can make you think, "I wanted such an item!"
　
　
　
　
　
We will give shape to a better future while valuing that the process of creation, the way we work, and the lives of the people who use it are all warm and sustainable.

Commitment to the product

1. Hair accessories made from the mom's perspective
　
Hair accessories were born from such a desire so that mothers can easily enjoy fashion even in their busy lives while raising children. While it is designed to be enjoyed with babies, it is also particular about functionality and safety.
　
　
The "Rabbit Ear Ribbon Hair Band" that attracted attention after being published in a childcare magazine has exceeded 30,000 cumulative sales. It is designed to fit gently on the baby's head, and is comfortable to wear with little tightness. It is a long-selling product that has been developed at major infant mass retailers nationwide and continues to be chosen by many mothers.
　
　
In addition, more than 90% of the hair clip series are non-slip. With a simple and sophisticated design, it is perfect for everyday use, as well as for outings, commemorative photos, and celebrations. It can also be used for pets, so you can enjoy it together. From this year, we would like to propose a style that allows the whole family to enjoy link coordination.
　
　
2. Family goods made from fabrics woven by ethnic minorities in Laos
Traditional Techniques × Sustainable Manufacturing
　
We, who have continued to make things from the perspective of mothers, are working for a sustainable society to create environmentally friendly baby and kids items using scraps that would otherwise be thrown away. We created this series to convey the feeling of valuing things and to deliver the thoughts of the creator.
　
　
This item uses fabrics that are spun by people living in Laos, dyed with plants, and carefully woven by the people who live in Laos. The hand-woven fabrics are engraved with the history of the region and culture, and everything is unique. Scraps created in the process of making clothes are made into patchwork and reborn as new items.
　
　
We hope that choosing this product will be a step toward making sustainable choices in our daily lives and lead to a better future.

Who are supporting us?

Our products are supported by many people, especially mothers who want to enjoy their own lives while valuing time with their families.
　
In particular, it is chosen by those who are looking for materials and designs that are friendly to babies and children, those who sympathize with sustainable manufacturing, and those who want to enjoy matching items with parents and children.
　
Target Demographic and Actual Customer Demographics
(1) Moms and dads raising children, grandpas and grandmothers as gifts for grandchildren
　
・ Those who value materials that are gentle on the baby's skin and products with high safety
・ Those who value a natural and ethical lifestyle
・ Those who want to enjoy matching items with their family
・ Those who are looking for a baby gift / gift
　
(2) Those who want a special item as a gift for friends and family
・ Those who value "products that convey the thoughts of the creator"
・ Those who are interested in sustainable living
　
(3) Those who want to make environmentally friendly choices
Those who sympathize with traditional techniques and fair trade and want to choose something with a background
　
Wholesale stores
Currently, we are focusing on major infant and toddler specialty stores, select shops, and lifestyle shops nationwide.
　
　
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