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A pottery accessory brand made with Kenyan craftsmen using the soil of Kenya, Africa as a raw material. We develop original accessories that adult women in Japan can enjoy.

〜1,000

Followers

Chuui

チューイ

Vendor

Chuui

A pottery accessory brand made with Kenyan craftsmen using the soil of Kenya, Africa as a raw material. We develop original accessories that adult women in Japan can enjoy.

〜1,000

Followers

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About the brand

A pottery accessory brand made with Kenyan craftsmen using the soil of Kenya, Africa as a raw material. We develop original accessories that adult women in Japan can enjoy.

We develop African accessories that match Japan fashion. It is characterized by "vivid colors", "beautiful luster" and "unique design".

The design of one point that makes everyday clothes go away is attractive

Through accessories, we will maintain and expand employment for disadvantaged women in African societies.

More about the Brand Owner

坂本厚子

ATSUKO SAKAMOTO

Born in Fukushima Prefecture. In 2003, he studied abroad in Kenya and studied Swahili. Later, he worked for an international cooperation agency. By delivering unique and happy accessories to busy Japan women, she is taking on the challenge of supporting the employment of women working in workshops in Kenya.

Learn more about this brand

Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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Accessories for busy Japan women to go away from everyday clothes

Delivering jobs to women in Kenya

Wanting to be involved in international cooperation work, he studied abroad in Kenya alone and studied Swahili. After living in Kenya for three years, I learned that there were few local employment opportunities, and I began to feel that I wanted to do a job that would create employment. This pottery accessory brought me joy because I couldn't be fashionable due to differences in the environment such as security and water shortages. Just wearing it gives me energy and makes me feel happy. Above all, it was "an excellent thing that goes away from everyday clothes". I strongly sympathized with the workshop owner, who has been working hard for many years to increase the employment of women, and I felt that I wanted to create original designs for Japan and deliver them to women in Japan who are busy. "It's fun just to wear it! In 2013, he launched the brand Chuui with the hope of creating employment in Kenya by delivering original accessories that make the day happy to Japan women.

What are we doing?

[Design of African land ×Japan]

Making original African accessories that match Japan fashion

We make pottery accessories made from soil from Kenya, Africa, with Kenyan craftsmen. Taking advantage of the large and delicate patterns drawn by craftsmen freehand, we are particular about designs that make you feel the energy and vitality of Africa, and quality, size, and design that can be enjoyed in Japan. We believe that the satisfaction of those who obtain it will lead to continuous employment.

Commitment to the product

It is a popular product in our store.

[Zebra pattern necklace]

It is a necklace with a zebra pattern drawn on beads. It is an attractive design with energetic patterns drawn by craftsmen without preliminary sketches and chic colors that can be used without limiting clothing or scenes. We also offer coordinated bracelets, earrings and earrings.

It's lighter than it looks, and it's convenient because it looks like it on a T-shirt with just one thing.

[Zebra print earrings]

This is a design that combines a zebra pattern with bright red beads inspired by a savannah sunset. Just add it to your ears to give it a bright and gorgeous impression.

I bought sunset earrings and I like them very much. The design and texture are good, and it's a heavy rote because it's a metal that can be okay even for me who is prone to rashes.

What is the commitment of production?

1. Quality

2. A design that makes you feel the vitality of the African land

3. Practicality

4. Affordable price

Are.

In order for people to enjoy using it, we believe that 1~3 is a prerequisite. The brand's aim is to provide and retain employment opportunities for disadvantaged populations in Kenyan society. We believe that branding is necessary to correctly convey design, quality, and product value that can secure appropriate profits in order to enable continued employment in the Japan market, and we are working to create products.

Who are supporting us?

【Handling destination】

It is available at POPUP sales at department stores nationwide, select select shops that collect colorful items, stores in Taiwan Eslite Seikatsu, and ethical shops that handle fair trade products. We have used it as a gift for other companies' in-house events.

[Customer base]

Our main customers are women in their 40s ~ 60s. It is mainly supported by those who like fashion and colorful items, as well as those who like unique designs. In addition, since there are a wide variety of colors, there is a demand for those who are looking for a gift by color, and those who are looking for a dress code color to wear at an event. In the beginning, they are often interested in color and design, and in many cases, they are more sympathetic to the background of fair trade.

[Customer's voice]

The most common comment we receive is that we are praised for wearing it. In addition, many people are concerned about the weight of the pottery material, but we have received comments that it is lighter than I thought and easy to match.

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Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

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