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amAra

amAra

アマラ
Vendor
toU
By developing a large number of items that make everyone feel familiar with "Kanta" and improving the circulation of Kanta, we will lead to the inheritance of traditional techniques and support for the independence of women in the village.

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About the brand

By developing a large number of items that make everyone feel familiar with "Kanta" and improving the circulation of Kanta, we will lead to the inheritance of traditional techniques and support for the independence of women in the village.
1
Using the traditional Bangladeshi cloth "Kanta", we have developed a large number of items that are easy for people of all ages to pick up and feel close to.
2
Kanta is produced from a workshop [Praputi] in Naira Village, Bangladesh. By improving the circulation of kanta, it will lead to the inheritance of traditional skills and support for the independence of women in the village.

More about the Brand Owner

金山靖子

yasuko kanayama

Born in Komatsu City, Ishikawa Prefecture. He has loved clothes since he was a child, and after graduating from university, he moved to Tokyo and got a job in the apparel industry, but he had doubts about the sales style of dealing with inexpensive fast fashion, and quit after less than a year. In the midst of all this, I came across a brand from a developing country called "Motherhouse" that makes world-class bags and leads to economic development, and I was impressed. Wanting to make things that would contribute to society as much as possible, he launched the clothing brand "toU" in 2010, began making clothes on his own, and traveled around Southeast Asia to collect materials. The following year, he visited Bangladesh and met Kanta. I was fascinated by the combination of patterns and color schemes that are not found in Japan, and the warmth of hand-sewing. While exploring the possibilities of Kanta, "I just want to convey cuteness and cuteness," in 2022, he finally launched a brand "amAra" specializing in Kanta.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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By improving the circulation of kanta, we hope to pass on traditional techniques and support the independence of women in the village
　
In 2011, I visited Bangladesh for the first time.
Kanta is a traditional cloth that has been popular as a bridal tool for a long time, and is layered with several worn-out vintage sarees
Hand-embroidered sewn from above.
I was instantly captivated by the charm of Kanta and at the same time felt the potential of Kanta tremendously.
On the other hand, the current situation of the workshops in the village that produces kanta was full of problems.
By letting more people know about the charm of Kanta, a better cycle will be created, which will lead to the inheritance of traditional techniques as well as support for the independence of women in the village!
Convinced of this, in June 2022, we launched the Kanta brand amAra.
　
　

What are we doing?

　
　
　
The cloth alone is attractive enough, but I want more people to know about it, regardless of age or gender.
We develop and develop easy-to-pick items, such as pouches, T-tote bags, and T-shirts.
　
Currently, we are also working on the interior design of glamping facilities that make full use of Kanta.
　
　
　
　
In the future, we would like to propose link coordination with pets, such as pet supplies.

Commitment to the product

Make the most of Kanta and make an even cuter design
　
Taking advantage of the charm of Kanta, we are trying to create a design that aims to be even more "cute".
One of the concepts is "easy for anyone to pick up", so we are conscious of creating a design that does not make the ethnic color too strong, and a combination of decorations and fabrics that take advantage of the charm of kanta.
Kanta itself is a one-of-a-kind fabric in the world.
We provide a one-of-a-kind item that makes you feel pop and gorgeous every day.
　
　
　

Who are supporting us?

Today, the number of people who know and like Kanta from the beginning, as well as those who are interested in traditional crafts and those who purchase it with an awareness of sustainability and social contribution, is increasing.
　
　
　
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