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An ethical store that began with an encounter with orangutans. We make orangutan cups and spread environmental issues nationwide through lectures and workshops.

〜1,000

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Ethical Giving

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合同会社LIMONE

An ethical store that began with an encounter with orangutans. We make orangutan cups and spread environmental issues nationwide through lectures and workshops.

〜1,000

Followers

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About the brand

An ethical store that began with an encounter with orangutans. We make orangutan cups and spread environmental issues nationwide through lectures and workshops.

Hazuki Ogata, the company's representative, started this project to protect the endangered species of orangutans when he went to the island of Borneo in Malaysia when he was a student.

An eco-friendly coffee cup made of bamboo that can be used repeatedly. It can be used in the same way as the cups that come out at convenience stores and cafes when you take out.

We donate 3% of our sales to the conservation organization Borneo Conservation Trust Japan.

More about the Brand Owner

緒方葉月

HAZUKI OGATA

Born on August 8, 1989. Born in Ibaraki Prefecture. In 2014, he participated in an internship at the Borneo Conservation Trust Japan and experienced field research. After witnessing the palm oil plantations spreading throughout Borneo, he began to pay attention to the intimate connection between the environment and the shopping he does on a casual basis, and became interested in ethical consumption activities. After that, he started disseminating ethical things online through his experience at IT ventures, organic food and general stores, and ethical general stores. No matter where you are in the world, we will continue to send out information to your family, lovers, friends, and yourself to enjoy and find what you want to give as a gift.

Learn more about this brand

Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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Nice to meet you!

I'm Hazuki Ogata from LIMONE LLC.

Since I was a child, I dreamed of working in the field of wildlife conservation, and I studied wildlife conservation and forest structure until graduate school.

In the middle of graduate school, I went to the island of Borneo in Malaysia.

On the island of Borneo,Palm oil is said to be used in about 50% of the products in supermarketsOil palms were planted to the end of the horizon. He also participated in a follow-up survey of orangutans in the wild,Forests have been destroyed to make way for oil palm planting, putting many wildlife, including orangutans, at risk of extinctionKnowing that,I was shocked to find that I had eaten and used products that contain palm oil, such as potato chips and chocolate, without knowing anything about it.

Oil palm plantations stretching beyond the horizon

The first wild orangutan I saw

Ogata participates in the survey

Ethical GivingOriginal product "The world's first coffee cup made from bamboo to protect orangutans"is sold.

Through the sale of cups,We are deeply involved in the environment of palm oil, human rights issues, and the suffering of wild animals who cannot raise their voices for help, including those of us Japan who live in distant countries.

In addition to sales, we also communicate to children and adults through events, lectures, and workshops.

▽Lectures &Workshops

We look forward to welcoming the orangutan cup to your precious shop space.

We would be delighted if we could work together to sow the seeds of small opportunities for customers nationwide through our cute cups.

Representative of LIMONE LLC Hazuki Ogata

What are we doing?

< creation of ethical products that triggers a hot topic>

Even if you don't know the word ethical, the packaging and product specifications will be of interest to those around you.We develop and sell ethical products.

< will be appreciated as a gift, creating a circle and edge that expands>

Ethical Giving only sells products that we can confidently introduce that will make you happy as a gift.In fact, ethical products are in high demand as gifts.Eighty percent of Ethical Giving orders are made for gifts such as wedding gifts. And more...It is selected as a souvenir of the completion of an environmental program, a gift for an ethical wedding, and an eco-item for use in the company.

< design>

The orangutan cup was designed by two award-winning art directors and illustrators. Not only the concept, but also the design, it won the 2021 Social Products Award as an "eco-friendly cup that conveys".

< attention to detail>

In order to attract more interest in orangutans as they should be protected, we also focused on leaflets and exhibits that are included in the cups.

I wanted to add a time to enjoy it while comparing it with the actual design.

(1) Wishing to be healed by the cute behavior of orangutans, a leaflet with bellows like a photo exhibition

(2) A leaflet that explains the design of the cup in detail one by one

Commitment to the product

[Usage scene]

・ You can use it in the same way as take-out cups that come out at convenience stores and cafes. The cup can be poured up to 400 ml, so you can use Starbucks' tall size (350 ml * as of September 2022) without any problems when ordering.

There is a round hole in the lid part, and you can use a straw there.

【Texture】

As we often hear from our customers, the texture of the cup is made of bamboo and creates an indescribable comfort.

Who are supporting us?

< real customer base>

About 8% are women.

・20~50s

Features of stores that handle <>

・Organic, sustainable, and ethical shops

・Cafes, coffee shops

・Zoo

About 50 locations nationwide (as of the end of August 2022)

●I chose this orangutan cup for my cup that I use every day.The act of "buying" can help protect the environment, and above all, the cuteness of this illustration is the best! "I like that pattern!"

In a casual conversation, I tell them about the forests of Borneo, and I play with the children looking at the pictures and imagining what the orangutans are doing. In terms of functionality, it is very easy to use and I am very satisfied!

●This is my third purchase, and I chose it as a birthday present for my sister.When I saw it featured on Instagram, I was very impressed with the eco-friendly cup, the mechanism that helps protect orangutans, and its cute design. My daughter and I feel relaxed every time we have tea from this cup. I wanted to continue to protect the nature and animals that I love, even if only in a small way, and this cute cup was an opportunity for me to participate in the Green Corridor Project of the "Borneo Conservation Trust Japan". I hope that the forest where the cute orangutans live will always be healthy.

●Coffee, tea, and beer in orangutan cups. I like it because it's light and feels good when you hold it in your hand and when you drink it.

●I was drawn to STORY by the thought that the product was made, and I bought it.Above all, I am soothed by the daily appearance of the aurangutan depicted on the cup。 It is also a necessary cup for me to remember what is happening in the global environment and to remind myself every time I use it. I gave it to a friend as a birthday present and he was very pleased.

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