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Via India

Via India

ヴィアインディア
Vendor
株式会社トモ・コーポレーション
"Have fun with what you like" Items that add color to everyday life have arrived from India. It will be on sale from April 1, 2025.

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T2010701007051

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About the brand

"Have fun with what you like" Items that add color to everyday life have arrived from India. It will be on sale from April 1, 2025.
1
Block printing, a traditional Indian printing technique in which woodblocks are pressed on top of each other to create beautiful patterns.
2
Based on the design of designs born from Indian sensibilities, we propose "cute" and "wonderful" that mix the sensibilities of Japan.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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I want you to feel the breath of real handiwork.
A block print with a woodblock carved with plants and geometric patterns that is patterned like a stamp. Each piece is made by hand by craftsmen.
I want to deliver cute things that tickle the hearts of those who love them while feeling the taste and warmth unique to handmade work.
I want you to enjoy every day with something useful, something that is not very useful, but something that you like.
That's what I put into it.
　
　

What are we doing?

Handmade products made by craftsmen have a taste unique to handwork, such as the faintness and misalignment of the pattern.
I want you to enjoy the taste and continue to use it while feeling the warmth of handiwork.
We would like to propose products that connect various cultures of the world to our lives.
　

Commitment to the product

The colorful patterns expressed by the craftsman's hand block printing method are beautiful, and the block printing is a traditional Indian technique. We propose interior fabrics and clothing accessories with such block prints.
　
Goodwill Kotadoria Block Print
◇ Goodwill with block print on Kotadoria fabric made by loosely weaving thick and thin threads at intervals.
The gorgeous and transparent sheer feeling gives a soft impression to the space.
　
Quilted Pouch L Carino Block Print
◇ Large size that is perfect for a cosmetic pouch. There are also many pockets, which is convenient for organizing the inside of the pouch.
　

Who are supporting us?

It is used by customers of all ages, but it is especially supported by women. It seems that they are pleased that the special feeling that is unique is attractive.
　
We are also expanding to general stores, interior shops, and clothing goods stores centered on apparel.
　
　
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