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Atelier Kyoto Nishijin
Atelier Kyoto Nishijin is a women's Japanese miscellaneous goods brand made from Nishijin weaving from Kyoto, which is designated as a traditional Japan craft.
1
We betray the image of Nishijin-ori in a good way, and deliver not only kimono and other kimonos, but also slightly fashionable Japanese miscellaneous goods that can be used on a daily basis according to clothes.
2
Everything from the pattern to the color scheme is original, and we try to increase the rarity without mass production, and try to make things that can be used with the joy of ownership and long-term attachment.
3
In order to connect the high skills of Japan craftsmen to the next generation, everything is planned and produced in Japan. And I want to prove that I can still compete on the world stage with "Made in Japan".
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Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
"Japan's manufacturing can still compete with the rest of the world."
With that in mind, we launched Atelier Kyoto Nishijin.
I have traveled from the Nishijin weaving industry to the women's bag industry, and have seen various problems in the Japan apparel industry. Producing overseas with cheap labor and selling it in Japan at a low price is now quite common, but there is no desire of the creator at all.
"It's just cheaper."
There was no thought of a craftsman or a planner, and I had doubts about sending products out into the world as a mere task, and I launched an original brand to make a difference in such an industry.
It is said that Japan's manufacturing has come to an end, but I believe that it still has the potential to compete with the world, and I want to prove that through Atelier Kyoto Nishijin.
What are we doing?
"Overturning the image of Nishijin weaving in a good way"
It's one of the concepts that I value when planning products.
When you hear the word Nishijin-ori, you tend to think that it has a strong image of kimono and is not suitable for everyday use, but that is because most of the accessories in the world that use Nishijin-ori are made from kimonos and obi scraps as they are.
For this reason, I believe that products using Nishijin weaving (even Western clothing) have a strong "odor" of Japanese clothing.
The most important thing for me when planning an original brand is whether the product is "cute" or "not cute", and whether I want my wife or girlfriend to have it or not. Rather than pushing Nishijin weaving to the entire surface, we take great care not to interfere with the design very naturally, and plan products with an emphasis on overall balance.
Inevitably, everything from the pattern to the color scheme has to be planned originally. There are many products that use Nishijin weaving, but our products are the same and not the same.
Commitment to the product
"Our goal was to achieve a high level of perfection as a product."
What we consistently adhere to in all of our products is to achieve both "ease of use as a tool" and "beautiful appearance as a craft".
It is a tool that is used on a daily basis such as bags, wallets, and accessories, and it is completed through trial and error to express the maximum beauty without compromising functionality.
[Nishijin Origama Mouth Long Wallet with Kyo Kumi String Strap]
The functionality as a wallet, the beauty as a craft, and the long wallet where you can feel the spirit of Japan's craftsmanship are all combined at a high level. We have combined the traditional crafts "Nishijin weaving" and "Kyo kumito" that represent Kyoto. It is removable, but the reason why it doesn't have a chig-hag like it was attached is because everything from the pattern and color scheme of the Nishijin weaving and Kyo-kumi string to the original was finished.
[Nishijin woven shell-type cosmetic pouch, Kyogumi string puller]
An ultra-lightweight pouch made of ultra-fine Nishijin-woven fabric that achieves a surprising lightness of about 50g. The bland metal zipper puller has been changed to a Kyogumi string puller, so it is a universal design that is easy to hold and open and close. At first glance, the Nishijin weaving fabric looks like camouflage, but if you look closely, you can see that the camouflage is on the Glen check, and the high level of Nishijin weaving technology is fully demonstrated.
[Nishijin Origama mouth mask case, antibacterial and antiviral processing]
This is what happens when Atelier Kyoto Nishijin handles the essential item "mask case" of Reiwa. It is a high-performance mask case that cannot be better than the beautiful Nishijin weaving fashion that can be seen just by placing it on the table, and the sense of security using the "antibacterial and antiviral" processing lining.
Who are supporting us?
The brand's main target is women in their 40s of the baby boomer generation. Most of the actual buyers are women in their 30s ~ 60s. There are many people in this age group who are also particular about fashion, and they tend to spend money on things they like, and I feel that they sympathize with our brand concept.
Because of its features such as Nishijin weaving and made in Japan, it is thought to resonate most with the purchasing segment of department stores and high-brand select shops. In addition, since it has been highly evaluated by overseas customers, I think that we can expect inbound demand.
Atelier Kyoto Nishijin
Atelier Kyoto Nishijin is a women's Japanese miscellaneous goods brand made from Nishijin weaving from Kyoto, which is designated as a traditional Japan craft.
1
We betray the image of Nishijin-ori in a good way, and deliver not only kimono and other kimonos, but also slightly fashionable Japanese miscellaneous goods that can be used on a daily basis according to clothes.
2
Everything from the pattern to the color scheme is original, and we try to increase the rarity without mass production, and try to make things that can be used with the joy of ownership and long-term attachment.
3
In order to connect the high skills of Japan craftsmen to the next generation, everything is planned and produced in Japan. And I want to prove that I can still compete on the world stage with "Made in Japan".
Read More
Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
"Japan's manufacturing can still compete with the rest of the world."
With that in mind, we launched Atelier Kyoto Nishijin.
I have traveled from the Nishijin weaving industry to the women's bag industry, and have seen various problems in the Japan apparel industry. Producing overseas with cheap labor and selling it in Japan at a low price is now quite common, but there is no desire of the creator at all.
"It's just cheaper."
There was no thought of a craftsman or a planner, and I had doubts about sending products out into the world as a mere task, and I launched an original brand to make a difference in such an industry.
It is said that Japan's manufacturing has come to an end, but I believe that it still has the potential to compete with the world, and I want to prove that through Atelier Kyoto Nishijin.
What are we doing?
"Overturning the image of Nishijin weaving in a good way"
It's one of the concepts that I value when planning products.
When you hear the word Nishijin-ori, you tend to think that it has a strong image of kimono and is not suitable for everyday use, but that is because most of the accessories in the world that use Nishijin-ori are made from kimonos and obi scraps as they are.
For this reason, I believe that products using Nishijin weaving (even Western clothing) have a strong "odor" of Japanese clothing.
The most important thing for me when planning an original brand is whether the product is "cute" or "not cute", and whether I want my wife or girlfriend to have it or not. Rather than pushing Nishijin weaving to the entire surface, we take great care not to interfere with the design very naturally, and plan products with an emphasis on overall balance.
Inevitably, everything from the pattern to the color scheme has to be planned originally. There are many products that use Nishijin weaving, but our products are the same and not the same.
Commitment to the product
"Our goal was to achieve a high level of perfection as a product."
What we consistently adhere to in all of our products is to achieve both "ease of use as a tool" and "beautiful appearance as a craft".
It is a tool that is used on a daily basis such as bags, wallets, and accessories, and it is completed through trial and error to express the maximum beauty without compromising functionality.
[Nishijin Origama Mouth Long Wallet with Kyo Kumi String Strap]
The functionality as a wallet, the beauty as a craft, and the long wallet where you can feel the spirit of Japan's craftsmanship are all combined at a high level. We have combined the traditional crafts "Nishijin weaving" and "Kyo kumito" that represent Kyoto. It is removable, but the reason why it doesn't have a chig-hag like it was attached is because everything from the pattern and color scheme of the Nishijin weaving and Kyo-kumi string to the original was finished.
[Nishijin woven shell-type cosmetic pouch, Kyogumi string puller]
An ultra-lightweight pouch made of ultra-fine Nishijin-woven fabric that achieves a surprising lightness of about 50g. The bland metal zipper puller has been changed to a Kyogumi string puller, so it is a universal design that is easy to hold and open and close. At first glance, the Nishijin weaving fabric looks like camouflage, but if you look closely, you can see that the camouflage is on the Glen check, and the high level of Nishijin weaving technology is fully demonstrated.
[Nishijin Origama mouth mask case, antibacterial and antiviral processing]
This is what happens when Atelier Kyoto Nishijin handles the essential item "mask case" of Reiwa. It is a high-performance mask case that cannot be better than the beautiful Nishijin weaving fashion that can be seen just by placing it on the table, and the sense of security using the "antibacterial and antiviral" processing lining.
Who are supporting us?
The brand's main target is women in their 40s of the baby boomer generation. Most of the actual buyers are women in their 30s ~ 60s. There are many people in this age group who are also particular about fashion, and they tend to spend money on things they like, and I feel that they sympathize with our brand concept.
Because of its features such as Nishijin weaving and made in Japan, it is thought to resonate most with the purchasing segment of department stores and high-brand select shops. In addition, since it has been highly evaluated by overseas customers, I think that we can expect inbound demand.
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