0123sies

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Less but better. Baby and children's clothes that can be worn for a long time up to one size above organic cotton. Less and better for baby gifts and baby gifts.

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About the brand

Less but better. Baby and children's clothes that can be worn for a long time up to one size above organic cotton. Less and better for baby gifts and baby gifts.

Children's clothes that can be worn for a long time are a joy for both the recipient and the recipient. The growth of the child will be visibly more enjoyable.

Soft "colored" organic cotton, Mid-century modern adult design "daily wear of small people".

A unisex design that values the gender of children and the culture of children's clothing. Ease of putting on and taking off & seamlessness without changing clothes.

More about the Brand Owner

SAKIKO

Born in Kanazawa City, Ishikawa Prefecture. When he was a student, he obtained the AFT color test certified by the Ministry of Education, Culture, Sports, Science and Technology. After studying abroad in the UK, he worked in web design and direction before being in charge of the web at an apparel manufacturer. She gave birth to her first child in 2021. Interested in environmental issues × fashion, he launched "0123SIES". His hobbies include playing with colors× materials, and appreciating art. British, living with husband and 3 sons +1

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Aiming to be a brand that becomes a "trigger" to care about the future of children and the global environment.

In 2018, I watched the movie "The True Cost" and was shocked and appalled to learn that the fashion industry, and the clothes I love, are largely complicit in serious environmental problems.

I thought, "I can't go on like this!", and I review my lifestyle, such as not buying fast fashion clothes as much as possible, using second-hand shops, stopping disposables, and not using saran wrap or plastic.

A few years later, when I gave birth, I realized that the baby was growing faster than I had imagined.

Organic cotton is the standard for high-quality children's clothing ordered from my husband's home country, the United Kingdom, where eco-friendliness is deeply rooted in people's lives.

Many Japan products are easy to wear and focus on skin.

The high-quality baby clothes you have bought will quickly become unwearable.

Every time I see news about warm winters, extreme heat, and global warming, I have a vague sense of crisis: "Won't the heat become even more dangerous when children grow up?"

"I don't want the future to be bright for the people who will live in the future, but I also want to enjoy the clothes that color my daily life!"

With that in mind, I came up with the idea of a one-piece, two-role T-shirt that changes its shape from a romper to a T-shirt.

The image of eco-friendliness that tends to be negatively perceived as not knowing what to do and taking a lot of time.

When you put on Sangie's clothes, you start a familiar eco-action.

You will be able to see the growth of your baby, and before you know it, your awareness of environmental issues will turn into something fun.

Long-lasting

By using things for a long time, we propose a richer lifestyle.

What are we doing?

It is quite difficult to promote eco-action with words such as "friendly to people and the earth" and "CO2 reduction".

During pregnancy, there is a growing interest in organic cotton, which is delicate and soft on the skin.

With this pregnancy and childbirth as a "great opportunity to care for the future of children and the global environment," we are developing "baby clothes that are upcycled (secondary use) made of 100% organic cotton."

"Clothes that change shape as babies and children grow."

Left: T-shirt, Middle: Romper, Right: Rompers

BEFORE Rompers that become T-shirts

AFTER Cut T-shirt

Baby rompers, which are usually only worn for six months, can be cut with scissors to make a T-shirt and can be worn for up to one and a half years.

We propose the idea of enjoying the growth (size out) of children.

Japan's first T-shirt oneie that anyone can easily customize just by cutting it with scissors. 【Design Rights Registered】Application 2023-006607

"Gift box that becomes a height scale"

If you cut it with scissors along the dotted line, it quickly turns into a height scale that can measure up to 90 cm. Embodying the brand concept of "being close to children's growth".

With practical items, we promote familiar eco-actions while enjoying the growth (size out) of the baby.

"Colored" organic cotton baby underwear and clothes are rare in Japan.

All are made of organic cotton* made in Japan.

Organic cotton, which does not use dangerous pesticides or require a large amount of water, is a material that is friendly not only to the skin of babies, but also to the health of the producers who grow cotton and the natural environment.

*GOTS certified [Made in Japan]

Cotton is produced in Germany, India, Turkey and the United States.

Commitment to the product

[T-shirt series]

Baby rompers that can be cut into T-shirts

● T-shirt Wanzi

[Extended Series]

The crotch gusset button can be sized up in two steps.

・Bodysuit

The sleeves are long and the width is loose.

・Hakama

The bottom of the wide silhouette can be adjusted in size with rubber buttons.

・Bloomer Wanji

Top: 100% organic cotton tent fabric, bottom: Made of a blend of recycled nylon and cotton.

・Sleeveless Romperth

A seasonless item that is very useful as an inner layer in winter and for playing in the water in summer.

[Oversized series]

・Jumpsuit

With long sleeves and ribbed hem, it can be worn up to one size.

・Sweatshirt

Over-silhouetted raglan sweatshirt.

Who are supporting us?

One year after launching the brand, it is now chosen by celebrities, architects, art directors, stylists, fashion designers, and other professions.

It has been well received by moms who like tasteful interiors, fashion, and organic cotton.

Many of the reviews we receive from customers say that they are "perfect for gifts."

The package design also incorporates an upcycled design.

The gift package is a height scale when cut with scissors, and the product tag is a shop card.

The wrapping paper is printed with a giraffe (Cleo), which is the average height of a newborn. You can get a sense of the size of a newborn baby.

We have received comments from people who have actually worn it, such as "The neckline is wide and easy to cover from the head," "It is easy to fasten the buttons," and "It is easy to put on anyway."

With "colored" organic cotton and designs and gimmicks that both children and adults can enjoy,

I would be very happy if the time spent with the 0-3 year old was a colorful memory and the family was happy.

Available at online stores and department stores POPUP.

■ Department Store POPUP

2024.10 Hankyu Umeda Main Store

2024.10 JR Nagoya Takashimaya

2024.7 Nishinomiya Hankyu

2024.6 Fukudaya Department Store

2024.4-7 CHOOSEBASE SHIBUYA Seibu Shibuya

2024.2-3 AKA AO KIIRO Tokyo, Osaka Exhibition

2023.9 NEW ENERGY TOKYO

BS Asahi [Fresh Faces #486]

Sakiko Tokokawa (Children's clothing brand 0123sies Representative / Designer)

You can watch the YouTube video.

Source: 23/11/6 Nikkei MJ "Clothes that snuggle up to the growth of infants Creator"

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SAKIKO

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