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Gluten-free sweets made with carefully selected ingredients from Fukui, such as brown rice flour, which is organic rice that does not use pesticides and chemical fertilizers that are not available on the market, and rare pure domestic chicken eggs, which exist in only 6% of Japan.

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Natural Bakes SAL

ナチュラルベイクス

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natural kitchen SAL

2,589

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About the brand

We reuse the waste oil from the rice oil used in the store as bird feed, and use non-standard eggs and non-standard rice that cannot be distributed as rice flour to make full use of Fukui's wonderful materials.

Everything is handmade in a gluten-free central kitchen equipped with an air shower and metal detectors.

More about the Brand Owner

廣瀬　一人　廣瀬　知世

kazuto hirose tomoyo hirose

Based on our management philosophy of "We want to deliver safe and secure "food" that energizes the mind and body, we have been serious and polite, caring about the people who eat it, and have been particular about materials and handmade. We use carefully selected local ingredients from Fukui, such as rice flour from "Rice Paddy Angel," an organic rice that does not use pesticides or chemical fertilizers, "Mako-chan Tamago" produced by pure domestic chicken and maple from Kobayashi Poultry Farm, and silk tofu from Usuya Foods, which is made using only domestic soybeans, mainly soybeans from Fukui Prefecture. A "gluten-free" and "guilt-free" healthy snack that does not use white sugar or flour. We want to deliver it to people who are suffering from allergies, loved ones, children, and many other people.

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Why are we doing?

What are we doing?

Commitment to the product

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"We want to deliver safe, secure, and nutritious rice and sweets."

Eight years ago, I started a shop called natural kitchen SAL.

Our eldest daughter had severe atopy, which led us to become aware of the safety and importance of food. I thought, "It's difficult to eat out if you have food preferences or allergies, but SAL should be a restaurant that is easy for such people to come to!", and since the start of the restaurant, I have chosen to avoid additives, preservatives, pesticides, and other substances that are harmful to the body as much as possible.

We would like to deliver delicious and low-burden products on the body and high-quality nutrition with handmade glue, carefully selected ingredients, seasonal handmade dishes and sweets.

The shop uses brown rice from Fukui's organic rice "Rice Paddy Angel". Not only do we not use pesticides or chemical fertilizers, but we are also working to create better soil, including natural ecosystems and environments, making it safe and secure.

All of SAL's baked goods brand, Natural Bakes, are made gluten-free using brown rice flour from the same organic rice "Rice Paddy Angel" as the store.

The reason why I went gluten-free was because of my eldest daughter's atopy and my youngest son's wheat allergy.

In addition to wheat, we also make egg, dairy-free, and plant-based sweets so that people with allergies can enjoy them.

"Take care of the people who eat it, and be serious and polite.

I pray that the health and happiness of the loved ones who come to mind will continue.

We hope that the time you spend eating Natural Bakes sweets will be a warm time where you can relax your mind and body.

What are we doing?

Gluten-free baking

In order to deliver safer, more secure, and delicious sweets to many people,

In 2023, we have established a new central kitchen dedicated to gluten-free sweets.

There is a metal detector and air shower facilities, and wheat is not brought into the kitchen.

Along with this, we reviewed the recipes and production methods of all the sweets we sold.

Cheesecake, which has been popular since its inception, is a delicate product, so we have reviewed the recipe and baking method many times and improved the ingredients to make it better.

Carefully selected domestic ingredients

Organic Rice "Angel in the Rice Field"

Mako-chan Egg

Otatofu made with domestic soybeans

Gorudo's soybean flour

We carefully select wonderful ingredients from Fukui, such as Echizen salt.

We are particular about domestic ingredients such as Hokkaido cheese and domestic lemon juice.

Handmade by a pastry chef

In our central kitchen, all the sweets are handmade by a small number of people.

More than the disadvantage of not being able to mass-produce, it is important to carefully make sweets one by one with our feelings and sincerity.

We will deliver safe, secure and delicious sweets made of wonderful materials.

Commitment to the product

(1) Not just gluten-free, but the highest quality, 100% organic rice flour

Brown rice flour from the organic rice "Rice Paddy Angel" from Fukui Prefecture is used for all sweets.

Not only does it not use pesticides or chemical fertilizers, but it also works to create better soil, including natural ecosystems and environments, and safe and secure rice flour is expensive and rare, so it can be said that it is rarer than other gluten-free sweets.

(2) Use of "Mako-chan egg" laid by pure domestic chicken "Goto Momiji"

Only 6% of the laying hens are born in Japan and only eggs purchased directly from Kobayashi Poultry Farm, which raises elite chickens raised in Japan. We are also thorough in creating a safe and secure feed and breeding environment.

(3) No white sugar used→ domestic cane sugar

We don't use refined white sugar, we use unroasted sugar. Roasted sugar is a "nectar-containing sugar" produced only from sugarcane harvested in the Amami Islands, and is richer in minerals than white sugar and granulated sugar. Since it is made with a low amount of sweetness, it is easy to enjoy a wide range of people, from small children to the elderly.

(4) Environmentally friendly use of paper trays

(5) All products are handmade in a gluten-free central kitchen

It is handmade by pastry chefs in a dedicated factory equipped with air showers and metal detectors.

Recommended NO.1 "Rice Flour Baked Cheesecake"

The cheesecake, which won the Grand Prix at Japan Food Selection, is the most popular in the world! It is popular for its gentle sweetness and smoothness and lightness of the dough.

Recommended NO.2 "Brownie with rice flour and tofu"

A brownie with a healthy and moist texture with domestic soybean tofu.

Chocolate is popular with people of all ages, but recently matcha is popular among people overseas.

Recommended NO.3 "Dinosaur Cookies"

Gluten-free × plant-based cookies are popular with vegans and non-vegans alike! It lasts for a long time at room temperature, making it ideal for souvenirs and gifts.

Who are supporting us?

・ Those who like sweets that are gentle on the body, those who are health-conscious

・ Gluten-free, allergic, those who are concerned about additives

・ Athletes and those who are looking for "low-sugar, high-protein" sweets

・ Those who like handmade sweets

・ Continuously sold at 7 co-op stores in the prefecture for more than 4 years

・ Event sales at department stores and stations

・Sales in the U.S., France, Singapore, and Taiwan

We have a wide range of customers, from children to the elderly, but we are especially supported by mothers with children. At the restaurant "natural kitchen SAL" that we manage, we serve desserts in addition to selling, so we can always hear the voices of our customers.

"Gluten-free is good!

"I don't know what rice flour is.

"The perfect gift for those who care about their health!"

"I'm not supposed to like cheese, but I ate it deliciously."

We have received happy voices such as.

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Natural Bakes SAL

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More about the Brand Owner

廣瀬 一人 廣瀬 知世

kazuto hirose tomoyo hirose

Learn more about this brand

Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

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廣瀬　一人　廣瀬　知世