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A collaboration series with illustrator / artist norahi. A towel that makes you want to give a gift to your loved ones and yourself, and that you want to look at all the time. Norahi's unique bold coloring is also attractive. The material is ripe cotton, which has long and thick fibers, and only the best parts are harvested and twisted into yarn to achieve a soft yet firm touch. It is a towel that can be cleaned every day with peace of mind because it retains its puffiness no matter how many times it is washed. norahi Born in 1987. Graduated from Kuwasawa Design Institute. He is active in various media and fields such as visual production for magazines, CD jackets, apparel brands, and projects related to music and movies. He creates illustrations and makes things without drawing boundaries for methods of expression such as line drawings and paintings. My favorite things are horror movies, screaming machines, music, and eggs. In September 2022, he opened his atelier and shop "ukabustore" in front of Tokyo Metropolitan University Station.

GOOD DAY norahi x WATANABE PILE Face Towel NAVY

A collaboration series with illustrator / artist norahi. A towel that makes you want to give a gift to your loved ones and yourself, and that you want to look at all the time. Norahi's unique bold coloring is also attractive. The material is ripe cotton, which has long and thick fibers, and only the best parts are harvested and twisted into yarn to achieve a soft yet firm touch. It is a towel that can be cleaned every day with peace of mind because it retains its puffiness no matter how many times it is washed. norahi Born in 1987. Graduated from Kuwasawa Design Institute. He is active in various media and fields such as visual production for magazines, CD jackets, apparel brands, and projects related to music and movies. He creates illustrations and makes things without drawing boundaries for methods of expression such as line drawings and paintings. My favorite things are horror movies, screaming machines, music, and eggs. In September 2022, he opened his atelier and shop "ukabustore" in front of Tokyo Metropolitan University Station.
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GOOD DAY norahi x WATANABE PILE Face Towel NAVY

Touch the brand's charm

WATANABE PILE

For 60 years since its founding, it is a private brand of Watanabe pile fabrics that plans, manufactures, and sells towels in the Imabari production area of Ehime Prefecture.
1
Weaving people's joy The most important thing for us is that towels are towels that put "people" first. We aim to make towels that weave the joy of everyone involved.
2
Spinning a towel that doesn't have two "I want to make towels that don't exist in the world yet." The passionate craftsmanship inherited from the first generation is still alive in each towel making process.
3
Weaving from the bounty of nature Even in Imabari, which has abundant water sources, the water of the Sosha River, which flows through the center of the city, is soft water with few impurities, and softens the yarn when bleaching and dyeing.

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