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BOWDOCK

BOWDOCK aims to be a designer brand in the audio industry.

BOWDOCK

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有限会社クラフトワーク

BOWDOCK aims to be a designer brand in the audio industry.

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About the brand

BOWDOCK aims to be a designer brand in the audio industry.

In manufacturing, we improve the convenience and design of existing products and plan with the aim of creating one-of-a-kind products.

We make parts based at a local factory in Yokohama, where it is easy to have a cooperative system, and craftsmen carefully finish each piece of assembly.

We will return to the stereo boom of the Showa era in a new form in Reiwa and propose enrichment to daily life through sound space.

More about the Brand Owner

吉田文一

FUMIKAZU YOSHIDA

June 1990 Established Kraftwerk Co., Ltd. in Nakaoku-ku, Tokyo and became its representative director February 2000 Kraftwerk Co., Ltd. moved its office to Shibuya. June 2004 Got a job at Apple's peripheral manufacturer and became a product designer February 2005 Got a job at a product planning company to experience a wide range of manufacturing and experienced as a producer June 2009 Restart Kraftwerk Co., Ltd. as a corporate conruting company for product planning and domain planning. June 2022 Business transformation as an audio equipment manufacturer

Learn more about this brand

Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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I was worried that the number of consulting contracts with companies was decreasing with each passing month due to the corona vortex.

Therefore, I began to think that I could find a new frontier by switching from corporate capital to in-house capital while keeping my previous work as it was.

When I was marketing to create a product that could be realized with our own capital, I noticed that some changes were occurring in the music industry.

I had always wanted to work in music, so I saw it as an opportunity to become independent from a job that relied on companies.

What are we doing?

The BOWDOCK brand aims to be a "designer brand in the audio industry" where designers manage everything from design to production.

1. Novelty

2. Convenience

3. Design

We receive customer opinions directly at exhibitions and other events, and use them to create products.

The current music style is to listen to music stored on smartphones, tablets, and PCs and streaming songs with earphones.

The Showa retro culture in which stereo became popular is becoming the domain of some enthusiasts, and I thought that if we could make compact but high-quality products from young people who don't know stereo to middle-aged and older people who have given up on the big and space-consuming stereos of the past, we can expand the base of the audio industry.

"Good culture emerges in different forms over time."

A number of such hit products have been created.

In order to repopularize audio, we are not only using our own products, but also digital mini amplifiers born in the Reiwa era.

"Coexistence with other companies' products"

We are proceeding with research and development on the premise of

"Analog = Luxury, Digital = Savings"

By proposing

"Low-cost high-end audio system"

We would like to develop a new audio system.

Commitment to the product

What we specialize in is:

Convenience: Pursue ease of use by verifying the inconveniences of existing products.

Novelty: Creating functions that compensate for the shortcomings of existing products.

Design: Differentiated by a highly interior design born from the structure.

If we take the example of the F1 Grand Prix, the world's premier automobile race, speaker production

engine

chassis

The power of two manufacturers creates the best racing machine.

In our company

Speaker unit: American and British manufacturers

Enclosure: In-house design

In this way, we try to make the best things by dividing them into each other's areas of expertise.

In addition, the parts are manufactured based at the factory in Yokohama, which is easy to see, and the assembly is carefully finished by craftsmen at the made-to-order furniture workshop.

Our network of specialized factories that produce high-quality parts is an asset that cannot be converted into money.

Unlike the product lineup of existing audio equipment manufacturers, it is a great help to receive advice from specialized factories when working on manufacturing products that customers will want, such as interiors and accessories.

Who are supporting us?

We would be happy if we could make a fan of our company.

● I like music

● Interested in interior design

●I want to have something different from other people

● I want to have my own brand that I can be proud of

● I want to use the purchased product for a long time

● I like products with high rarity

- It's okay if the price is a little pasted

Mass production can be said to be the art of major companies, and it is possible to make inexpensive and affordable products because of the enormous amount of capital.

Our small-batch production is different from the manufacturing methods of large companies.

If a major company were to manufacture exactly the same as us, the selling price would surely be higher than ours, and we believe that our appeal is that we have product ideas that cannot be thought of by major companies.

Currently, our only business partner is Bic Camera Co., Ltd., a consumer electronics retailer.

In terms of e-commerce, in accordance with Bic Camera's system, Bic Camera sells our products to group companies, Rakuten, Yahoo Shopping, etc.

We use Makuake as a place to announce our products, and we distribute news releases to raise awareness of our products.

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