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yuunico swell

yuunico swell

ユニコスウェル
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yuunico swell
〰 Play 〰 with colors It is a brand that knits delicate beads by hand so that you can enjoy the changes in your daily feelings, impressions, and emotions.

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About the brand

〰 Play 〰 with colors It is a brand that knits delicate beads by hand so that you can enjoy the changes in your daily feelings, impressions, and emotions.
1
I try to combine many colors, mix them with similar colors, and work carefully one by one, focusing on a peculiar finish and adult color play.
2
Vintage beads, karen silver, and various beads in various shapes are also available. I also incorporate it into an accent.
3
The combination of matte, metal, and sheer creates a somewhat calm atmosphere even if you use a lot of colors.

More about the Brand Owner

疋田裕子

HIKIDA HILOKO

Born in Tokyo, worked as a hairdresser, stage hair and makeup, and moved to Zushi City, Kanagawa, where he became a craftsman as a new job, and is currently working as a leather and fabric apparel craftsman in Kamakura while making YUUNICO SWELL accessories. The scope of activities is event opening in the Shonan area, consignment of general stores in Tokyo, and Instagram order
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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The reason for this is that even though I try to enjoy my daily life, when I am depressed or unsure of myself, I always rely on colors to express my emotions, feelings, and influences that I cannot put into words, and I made accessories for myself to receive power and reassurance. Eventually, a friend told me that he wanted it, and I had more opportunities to receive orders and be happy, so I launched the brand because I wanted him to go to events in the Shonan area and spend a lot of time at Yuunico Swell's Accessory.
In the future, I would like to host events with my friends.

What are we doing?

〰 Play 〰 with colors
As a tool, it is carefully knitted with three points: needles, thread, and beads. Since it is a detailed work, mass production is difficult, and there are many color combinations. There are times when I use a lot of colors for one set of accessories, but I imagine playing with 〰 colors that are not whimsical and that 〰 are calm, reassuring, exciting, or a trigger for communication. There is no such thing as unique, and we resell the same color scheme. However, I think that it will be a unique thing depending on the image of the color of the person who picks it up and how to use it.
　
The beads are very fine and delicate, and they may break during work, and there is a risk of damage if they are hooked or pulled when used.

Commitment to the product

When it comes to beads, the general image is of glittering and shiny beads, but at yuunico swell, matte beads, metallic, and soft beads with a see-through impression are basically accented with various beads of Vintage, silver, and various shapes, and the image is colorful but somewhat calm.
　

Who are supporting us?

Currently, we are selling in the Shonan area, so there are many women in their 30s and older, and we have recently received more gifts from men. I haven't decided on a target, so I hope you can spend energetic days with the colors of Yuunico Swell.
　
As for customer feedback, there are many opportunities to talk at events and stalls, and the number of repeat customers, those who purchase several at once, and those who place orders by order is increasing. Those who pick it up are often stimulated by the combination of colors, and they are surprised to find that it becomes a different image when they see it with their eyes and put it to their ears.
When we receive an order, we propose color play while staying close to the customer, and we create a product that is stimulated and discovered while having fun.

Brand review for yuunico swell

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Furniture & Interior
Posted on
10/18/25
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デザインがとても素敵で、さりげなく個性が感じられるところが気に入っています。梱包も丁寧で、細やかな心遣いを感じます。
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