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Mew Wire Accessories
An accessory brand that gives shape to thoughts and messages. MYU*wire has grown according to the demands of our customers. We'd love to hear from you.
1
I started as a side job as an office lady, and now I am doing sales, purchasing, ordering, production, sales, and after-sales follow-up by myself. In the midst of groping in the dark, it was the "voice of the customer" that shone the light.
2
In order to give shape to the "voice of the customer", it is completely custom-made. There is a technology that has been refined to make it possible, and a commitment to detail that has been arrived at after research.
3
The high degree of freedom of "wire art" allows for a variety of custom-made products. In particular, I am confident in the beauty of the handwriting lines, as if they were really writing.
Brand Owner
More about the Brand Owner
Myu
Born in Tokyo, he went on to a science university with the aim of developing cosmetics for sensitive skin, but gave up his research due to chemical sensitivity. After that, while working as a secretary at a company listed on the first section of the Tokyo Stock Exchange, he started making and selling accessories as a side job. Currently, more than 20,000 items have been sold, mainly on Instagram and online shops. He has achieved first place in Rakuten Rakuma's handmade artist ranking six times and became the first artist to be inducted into the Hall of Fame. [Activity history]: Appeared on the information program "Hirnandez" / Featured in the women's fashion magazine "GLITTER" / Other interview articles published in magazines: "Nikkei Woman", "BITDAYS", "Side Job Guide", "Palette Co., Ltd. Star Discovery", "Rakuten Rakuma Official 'Value Navi'" / Takarajimasha's book "Mercari Tokusuru Magazine" / "Rakuten Girls Award 2019AW" Exhibition of works / Crowdfunding at makuake Achieved goal with 118% / Held two pop-up stores in Tokyo, etc.
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Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
[The trigger was "I have to do it、、!"]
My parents divorced when I was a student. A few years later, my mother, who had raised me by herself, passed away due to a sudden illness, and I had to support my younger brother, who was still a minor at the time.
At that time, my salary alone was not enough to support my family, so I was desperate to sell unnecessary items on flea market apps and dabble in investments.
In the midst of such anxious days, I myself became suddenly ill and had an emergency operation. At that time, I started making accessories that I could get absorbed in and lose track of time as part of my post-operative rehabilitation.
Originally, I liked to write, and when I was little, I often practiced by imitating my father's mastery of handwriting.
I especially like English cursive letters, so why not make a necklace of printed letters from a commercial product out of wire like a clip? That's what I came up with.
At first, I didn't know what kind of wire would be suitable for accessories, so I first made a cursive letter "Happy" with the plated wire I bought by intuition, and connected it to a chain to make a bracelet.
When I tried to list it without thinking, it was sold immediately! At this time, I was impressed that someone wanted my accessory, and at the same time, I felt a sense of satisfaction, "I might be able to do this...".
[Supported by the voices of our customers, we are where we are now]
Currently, I am deciding on the design and natural stone to be used while consulting with the customer through live streaming, and I enjoy the process of finishing the work from the opinions exchanged by both parties.
Thankfully, we sometimes receive comments such as, "Even when I'm having a hard time, I can forget about my daily life and feel relieved when I look at Mu's accessories," or "I can be positive every day about which accessory to wear today," which makes me happy and I want to impress everyone even more! With that in mind, we are still able to continue our production activities happily.
What are we doing?
We also offer semi-order sales where you can select your desired initials and size, etc., and purchase them in a cart, but the main thing is to order sales that meet the needs of each person.
Orders are mainly placed through live streaming, and we will ask customers about natural stones that match their desired design and make them while consulting with them.
It took a lot of trial and error to settle on this "made-to-order sales" form.
[Start of order sales]
One day, we received an inquiry from a customer who asked, "Can I order my favorite characters?", and at first I accepted the order without thinking.
Then, "Can you make such a letter?" or "Can you please make such a design?" We received requests one after another, and the content gradually became more difficult.
To be honest, I can't tell you how many times I've thought about refusing... In some cases, I actually refused.
However, after a lot of trial and error to try and try to give shape to the customer's request, the customer's joyful reaction when the work was completed as desired was inspiring my heart, and before I knew it, accepting the order became commonplace.
[Giving shape to what is "more" than the customer's request]
Every time I respond to a request, every time I make it, I want the customer to be more happy, and lately, I have been so obsessed with delivering the perfect product that even if the customer says that it doesn't bother me at all, I often discard it and remake it from scratch.
Commitment to the product
[Balancing strength and beauty]
We purchased all kinds of wires and searched for the most suitable wire, but we couldn't find something satisfactory. If there was a limit to the material, it was a day of trial and error, such as applying a wave-shaped "reinforcement wire" behind the letters.
One day, a customer said, "Myu's accessories are special specifications that cannot be replaced just because they are broken or rusty like commercial products.
I see, it's expensive, but the shine is beautiful, it's solid, it feels good when bent, and this is the wire I've been looking for! I felt that.
[Emphasis on the unity of the entire work]
Initially, small parts such as piercing hooks and round cans were commercially available. However, I felt uncomfortable that only those parts had slightly different colors and textures, so now I make even those small parts myself with wire to give the entire work a sense of unity.
[Carefully polished one by one]
The tips of the piercing hooks may damage the customer's ears if they remain angular, so they are carefully polished and rounded one by one.
In the beginning, it took more than 20 minutes to file each one because it was done from start to finish.
At one point, a customer suggested that we roughen the nails with a nail polishing machine before sanding, and now we have been able to significantly reduce the polishing time.
[Measures to eliminate the error between the actual product and the photo]
At one point, a customer said, "The photo of the work is yellowish, so why don't you try to make the lighting a little whiter?", and I studied the photographic reflection with the customers many times during the live stream.
Through trial and error, we discovered that by daring to combine warm and white lighting, we could recreate both the brilliance of the wire and the original beauty of natural stone.
Who are supporting us?
Your name, the initials of your loved ones, and pets are always popular. There are many people who purchase it not only for themselves but also as gifts.
For those who are tired from work and daily events,
"When I'm wearing Myu's accessories, even if I'm sick at work, I look in the mirror and say, 'yes, I'm beautiful today, let's do my best!' I think so."
"Many times I stand in front of the mirror and look at the accessories up close."
"I bragged to my husband right away!"
When the work arrives, most of the people send us these joyful voices along with the wearing image.
And there are many people who are enjoying the "experience" itself, from ordering to the arrival of the work, "What should I order next~♪".
In addition, I have briefly summarized what kind of people support us more specifically, so please refer to it.
[Discerning customers]
There are many customers who say, "I want it because it is a work that has been carefully selected."
There are some people who notice even the smallest details that I haven't mentioned, and I'm proud that there are many discerning customers.
【Sensitive people】
14kgf is a material made of 14k gold except for the central shaft, so it is popular with people with metal allergies.
In addition, because it is 14-karat gold, it is very popular with those who are interested in luxury.
[As a recommended activity goods]
There are many customers who wear accessories with their "favorite" name and initials as "their own favorite goods" and go to live performances, so that they can enjoy their favorite activities even more.
All products
There are no products available for display
Products
All products
There are no products available for display
Mew Wire Accessories
An accessory brand that gives shape to thoughts and messages. MYU*wire has grown according to the demands of our customers. We'd love to hear from you.
1
I started as a side job as an office lady, and now I am doing sales, purchasing, ordering, production, sales, and after-sales follow-up by myself. In the midst of groping in the dark, it was the "voice of the customer" that shone the light.
2
In order to give shape to the "voice of the customer", it is completely custom-made. There is a technology that has been refined to make it possible, and a commitment to detail that has been arrived at after research.
3
The high degree of freedom of "wire art" allows for a variety of custom-made products. In particular, I am confident in the beauty of the handwriting lines, as if they were really writing.
Brand Owner
More about the Brand Owner
Myu
Born in Tokyo, he went on to a science university with the aim of developing cosmetics for sensitive skin, but gave up his research due to chemical sensitivity. After that, while working as a secretary at a company listed on the first section of the Tokyo Stock Exchange, he started making and selling accessories as a side job. Currently, more than 20,000 items have been sold, mainly on Instagram and online shops. He has achieved first place in Rakuten Rakuma's handmade artist ranking six times and became the first artist to be inducted into the Hall of Fame. [Activity history]: Appeared on the information program "Hirnandez" / Featured in the women's fashion magazine "GLITTER" / Other interview articles published in magazines: "Nikkei Woman", "BITDAYS", "Side Job Guide", "Palette Co., Ltd. Star Discovery", "Rakuten Rakuma Official 'Value Navi'" / Takarajimasha's book "Mercari Tokusuru Magazine" / "Rakuten Girls Award 2019AW" Exhibition of works / Crowdfunding at makuake Achieved goal with 118% / Held two pop-up stores in Tokyo, etc.
Read More
Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
[The trigger was "I have to do it、、!"]
My parents divorced when I was a student. A few years later, my mother, who had raised me by herself, passed away due to a sudden illness, and I had to support my younger brother, who was still a minor at the time.
At that time, my salary alone was not enough to support my family, so I was desperate to sell unnecessary items on flea market apps and dabble in investments.
In the midst of such anxious days, I myself became suddenly ill and had an emergency operation. At that time, I started making accessories that I could get absorbed in and lose track of time as part of my post-operative rehabilitation.
Originally, I liked to write, and when I was little, I often practiced by imitating my father's mastery of handwriting.
I especially like English cursive letters, so why not make a necklace of printed letters from a commercial product out of wire like a clip? That's what I came up with.
At first, I didn't know what kind of wire would be suitable for accessories, so I first made a cursive letter "Happy" with the plated wire I bought by intuition, and connected it to a chain to make a bracelet.
When I tried to list it without thinking, it was sold immediately! At this time, I was impressed that someone wanted my accessory, and at the same time, I felt a sense of satisfaction, "I might be able to do this...".
[Supported by the voices of our customers, we are where we are now]
Currently, I am deciding on the design and natural stone to be used while consulting with the customer through live streaming, and I enjoy the process of finishing the work from the opinions exchanged by both parties.
Thankfully, we sometimes receive comments such as, "Even when I'm having a hard time, I can forget about my daily life and feel relieved when I look at Mu's accessories," or "I can be positive every day about which accessory to wear today," which makes me happy and I want to impress everyone even more! With that in mind, we are still able to continue our production activities happily.
What are we doing?
We also offer semi-order sales where you can select your desired initials and size, etc., and purchase them in a cart, but the main thing is to order sales that meet the needs of each person.
Orders are mainly placed through live streaming, and we will ask customers about natural stones that match their desired design and make them while consulting with them.
It took a lot of trial and error to settle on this "made-to-order sales" form.
[Start of order sales]
One day, we received an inquiry from a customer who asked, "Can I order my favorite characters?", and at first I accepted the order without thinking.
Then, "Can you make such a letter?" or "Can you please make such a design?" We received requests one after another, and the content gradually became more difficult.
To be honest, I can't tell you how many times I've thought about refusing... In some cases, I actually refused.
However, after a lot of trial and error to try and try to give shape to the customer's request, the customer's joyful reaction when the work was completed as desired was inspiring my heart, and before I knew it, accepting the order became commonplace.
[Giving shape to what is "more" than the customer's request]
Every time I respond to a request, every time I make it, I want the customer to be more happy, and lately, I have been so obsessed with delivering the perfect product that even if the customer says that it doesn't bother me at all, I often discard it and remake it from scratch.
Commitment to the product
[Balancing strength and beauty]
We purchased all kinds of wires and searched for the most suitable wire, but we couldn't find something satisfactory. If there was a limit to the material, it was a day of trial and error, such as applying a wave-shaped "reinforcement wire" behind the letters.
One day, a customer said, "Myu's accessories are special specifications that cannot be replaced just because they are broken or rusty like commercial products.
I see, it's expensive, but the shine is beautiful, it's solid, it feels good when bent, and this is the wire I've been looking for! I felt that.
[Emphasis on the unity of the entire work]
Initially, small parts such as piercing hooks and round cans were commercially available. However, I felt uncomfortable that only those parts had slightly different colors and textures, so now I make even those small parts myself with wire to give the entire work a sense of unity.
[Carefully polished one by one]
The tips of the piercing hooks may damage the customer's ears if they remain angular, so they are carefully polished and rounded one by one.
In the beginning, it took more than 20 minutes to file each one because it was done from start to finish.
At one point, a customer suggested that we roughen the nails with a nail polishing machine before sanding, and now we have been able to significantly reduce the polishing time.
[Measures to eliminate the error between the actual product and the photo]
At one point, a customer said, "The photo of the work is yellowish, so why don't you try to make the lighting a little whiter?", and I studied the photographic reflection with the customers many times during the live stream.
Through trial and error, we discovered that by daring to combine warm and white lighting, we could recreate both the brilliance of the wire and the original beauty of natural stone.
Who are supporting us?
Your name, the initials of your loved ones, and pets are always popular. There are many people who purchase it not only for themselves but also as gifts.
For those who are tired from work and daily events,
"When I'm wearing Myu's accessories, even if I'm sick at work, I look in the mirror and say, 'yes, I'm beautiful today, let's do my best!' I think so."
"Many times I stand in front of the mirror and look at the accessories up close."
"I bragged to my husband right away!"
When the work arrives, most of the people send us these joyful voices along with the wearing image.
And there are many people who are enjoying the "experience" itself, from ordering to the arrival of the work, "What should I order next~♪".
In addition, I have briefly summarized what kind of people support us more specifically, so please refer to it.
[Discerning customers]
There are many customers who say, "I want it because it is a work that has been carefully selected."
There are some people who notice even the smallest details that I haven't mentioned, and I'm proud that there are many discerning customers.
【Sensitive people】
14kgf is a material made of 14k gold except for the central shaft, so it is popular with people with metal allergies.
In addition, because it is 14-karat gold, it is very popular with those who are interested in luxury.
[As a recommended activity goods]
There are many customers who wear accessories with their "favorite" name and initials as "their own favorite goods" and go to live performances, so that they can enjoy their favorite activities even more.
All products
There are no products available for display
Products
All products
There are no products available for display
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