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With the story of the wearer, Étoilight's "Daily & Timeless" jewellery can be passed down through the ages and generations

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Étoilight

エトワライト

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Étoilight

With the story of the wearer, Étoilight's "Daily & Timeless" jewellery can be passed down through the ages and generations

1,920

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About the brand

With the story of the wearer, Étoilight's "Daily & Timeless" jewellery can be passed down through the ages and generations

In addition to the high-quality materials that can be inherited, a little "decorative" and "edgy" adult playfulness are also added elegantly.

From casual to formal occasions, jewelry for those who are interested in the real thing with a simple but impactful can be worn in all seasons.

All of them are carefully crafted one by one by skilled craftsmen, with attention to detail.

More about the Brand Owner

Mio Hisamitsu

She studied fashion design at Central Saint Martins College of Art in London and earned a master's degree. After returning to Japan, he worked for many years as an import brand designer, chief designer, and director. Influenced by her mother, a jewelry designer, she began to create original jewelry and began receiving requests from friends to make wedding rings and rejewelry. In 2017, we launched "Étoilight", an original jewelry brand that can be worn every day for a lifetime, elegantly adding a little decorative and edge design so that high-grade, high-quality materials can be worn more easily and even as we age. Pop Up Shop is held at Isetan Shinjuku, Ginza Mitsukoshi, Japan Bridge Mitsukoshi, Iwataya Mitsukoshi, Nagoya Matsuzakaya, Nagoya Takashimaya, etc. She is currently a mother of two children and is active in a wide range of fields.

Learn more about this brand

Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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Influenced by my mother, a jewelry designer, I was impressed by the fact that jewelry can be passed down to generations, and I wanted to launch a brand of confidence packed with commitment someday, so I retired from a major apparel company where I worked as a fashion designer for many years and launched my long-awaited jewelry brand "Étoilight" in 2017.

What are we doing?

When I was preparing to launch the brand, my mother took me to show me different grades of diamonds.

Diamonds, which are commonly used as fashion jewelry, do not shine enough to impress, but the brilliance of diamonds carefully selected by high-end long-established high brands makes my heart flutter from the moment I see them, and I was very surprised that they sparkle so beautifully that I don't get tired of looking at them all day long.

I was shocked that the brilliance of the same diamond was so clearly different, and I wanted to make jewelry that can be worn every day with the grade of the material of a high brand of fine jewelry.

And if high-grade quality jewelry becomes more familiar to more people, regardless of age... That feeling became stronger.

Since then, we have been particular about high-quality materials that will look even better as we get older, and that can be passed on to the next generation, and the design is elegant and simple, but it is also a fashion accent with an impact, and it fits both casual and formal scenes "Daily & Étoilight, which proposes "timeless jewelry", was born.

Commitment to the product

—The "Daily & Timeless Collection" is made of carefully selected high-quality materials, mainly K18YG, and can be coordinated with both casual and formal wear

—The main material is K18YG, and it is a one-of-a-kind "Colored Stone Collection" of rare colors, cuts, and highly transparent and beautiful colored stones.

—Silver925's elegant and hard "Sterling Silver Collection" that can be worn all seasons

—The "Pearl Collection" that can be worn daily using pearls, which are also the one and only pearls

—The "Maeiage Collection" bridal line is a bridal line that carefully selects only the finest diamonds and has a design that can be worn daily.

Who are supporting us?

Target audience - People who know and seek quality things, who are playful and want to be beautiful inside and out.

The age range is from teens to 90s, but most of them are in their 30s to 50s.

Sales destination - We hold pop-up shops at department stores nationwide such as Ginza Mitsukoshi, Isetan Shinjuku, Japan Bridge Mitsukoshi, JR Nagoya Takashimaya, Nagoya Matsuzakaya, and Fukuoka Iwataya.

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There is a return period, so you can rest assured even if you are purchasing for the first time. Try different brands.

Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

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