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Riéne

Riéne

リエネ
Vendor
株式会社RIENE
You can choose the color, brush size, and solution type according to your preference, personalized nail manicure

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Invoice registration number

T6040001122718

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About the brand

You can choose the color, brush size, and solution type according to your preference, personalized nail manicure
1
Supervised by a personal color diagnostician. Colors developed by season type
2
A brush that allows you to choose between two sizes of S/M to suit your nails
3
Two types of nail polish: domestically produced "toxic-free" organic nail polish that does not contain harmful ingredients and organic nail polish with "water" as the main ingredient
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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"Even if you buy a color you like, it doesn't blend well with your skin.
　
If you're a woman, haven't you ever experienced it at least once?
I bought a color that I liked, but when I applied it, it didn't feel right.
But it's cheap, so I don't use it even though I bought it, and I repeat listing it on the flea market app.
　
In fact, women who have similar experiences can be found in reader surveys of major review sites and fashion media, and this is true for 1 in 2 nail users.
　
Everyone is aware that this is a tenuous and unfortunate encounter for both the human and the product, and at the same time, it is not good for the economy or the global environment.
　
Creating an environment where each customer can purchase the most suitable product
By striving to provide products that refrain from mass production, mass consumption, and mass disposal, we would like to work on sustainable manufacturing.
　
　

What are we doing?

By pursuing the optimization of each individual, we will produce and consume in the right amount
　
We started by looking for a distributor who would produce even a small amount. While there are manufacturers and distributors who are looking for order conditions in the tens of thousands, we contacted about 50 companies before finding our current partner.
　
Next, I learned knowledge under a personal color diagnostician and asked for supervision. At the same time, as I tried 30 personal color web diagnoses, various questions came to mind.
　
・Hair and skin color/texture
・ Compatibility of clothes and makeup
Impressions of people change with lifestyle and the passage of time
Many web diagnostics had questions that didn't take into account the change. That's why Riéne has decided to focus on only those questions that are subject to change.
　
And when I was researching word-of-mouth sites,
Another problem that nail polish users have caught my eye.
It is the size of the brush.
　
The size of the nails varies from person to person, but as far as we know
There are no nail polish brands in Japan or abroad that allow you to choose the size of the brush.
As a personalization service, we felt that it was important to be able to choose the size of the brush.
　
　

Commitment to the product

○ Personal nail diagnosis
You can take a free web diagnosis to find the color and brush size that suits each customer. We also have a tabletop POP for retail stores, so we hope you can install it near your products.
　
○ Brushes
You can choose the size of the brush according to your nails, and you can enjoy your nails stress-free.
　
○ Nail polish
The production team, which has tried countless nail polish products, has a meticulous detail such as a moderate sheer color, a texture that blends in well, and a smooth transparency. In addition, it is a domestically produced "toxic-free" nail polish that does not contain 10 harmful ingredients such as dibutyl phthalate, formaldehyde, toluene, etc., which are harmful to health.
　
○ Organic nail polish
Unlike petroleum-derived nail polish, "water" is the main ingredient, so it is odorless, gentle on the body, and safe and secure nail polish. Also, when it is off, it can be removed by gently peeling it off while bathing without using nail polish remover.
　
○ Quick drying and ease of application
Both nail polish and organic nail polish dry in about 1~2 minutes and are smooth to apply.
　
　

Who are supporting us?

We have a wide range of customers in their 20s ~ 50s. Among them, the main customers are in their 30s, followed by many in their 40s.
　
In addition, since it is a water-soluble nail polish, it is purchased by people who are interested in organic and natural cosmetics, pregnant women and mothers with small children, people who cannot do nails at work, and people who are interested in yoga and jewelry.
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