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Riéne

リエネ
Free web diagnosis to find the best color & brush size, personalized nail manicure
〜1,000
Followers

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About the brand

Free web diagnosis to find the best color & brush size, personalized nail manicure
1
Free web diagnosis proposes the perfect color and brush size for each customer
2
"Water" is the main ingredient. Nail polish ingredients that are friendly to nails, humans, and the earth
3
Odorless, no nail polish remover required, peeling off with hot water, easy to apply, quick drying, and transparent color
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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"Even if you buy a color you like, it doesn't blend well with your skin.
It all started with that one word muttered by a staff member.
 
If you're a woman, haven't you ever experienced it at least once?
I bought a color that I liked, but when I applied it, it didn't feel right.
But it's cheap, so I don't use it even though I bought it, and I repeat listing it on the flea market app.
 
In fact, women who have similar experiences can be found in reader surveys of major review sites and fashion media, and this is true for 1 in 2 nail users.
 
Everyone is aware that this is a tenuous and unfortunate encounter for both the human and the product, and at the same time, it is not good for the economy or the global environment.
 
Creating an environment where each customer can purchase the most suitable product
By striving to provide products that refrain from mass production, mass consumption, and mass disposal, we would like to work on sustainable manufacturing.
 
 

What are we doing?

By pursuing the optimization of each individual, we will produce and consume in the right amount
 
We started by looking for a distributor who would produce even a small amount. While there are manufacturers and distributors who are looking for order conditions in the tens of thousands, we contacted about 50 companies before finding our current partner.
 
Next, I learned knowledge under a personal color diagnostician and asked for supervision. At the same time, as I tried 30 personal color web diagnoses, various questions came to mind.
 
・Hair and skin color/texture
・ Compatibility of clothes and makeup
Impressions of people change with lifestyle and the passage of time
Many web diagnostics had questions that didn't take into account the change. That's why RIÉNE has decided to focus on only those questions that are subject to change.
 
And when I was researching word-of-mouth sites,
Another problem that nail polish users have caught my eye.
It is the size of the brush.
 
The size of the nails varies from person to person, but as far as we know
There are no nail polish brands in Japan or abroad that allow you to choose the size of the brush.
As a personalization service, we felt that it was important to be able to choose the size of the brush.
 
 

Commitment to the product

Currently, only nail polish is available, but we plan to expand gel nails in the future. Please look forward to it.
 
○ Personal nail diagnosis
You can take a free web diagnosis to find the color and brush size that suits each customer. We also have a tabletop POP for retail stores, so we hope you can install it near your products.
 
○ Odorless, safe and secure
Unlike general petroleum-derived nail polish, which is mainly composed of ethyl acetate and butyl acetate, there is no thinner odor because it is mainly composed of water. It is a safe and secure nail polish that is gentle on the body.
 
○ No need for nail polish remover
It does not use nail polish remover, which removes oil and moisture from the nails and dries them, and can be gently peeled off and removed while bathing.
 
○ Quick drying and ease of application
It dries in about 1~2 minutes and is smooth to apply.
 
○ Color lineup with a sense of transparency
It is available in a sheer color that is said to be difficult for water-soluble nail polish.
 
 

Who are supporting us?

It is purchased by a wide range of customers from their late 20s to early 50s. Among them, the main customers are in their 30s, followed by many in their 40s.
 
In addition, since it is a water-soluble nail polish, it is purchased by people who are interested in organic and natural cosmetics, pregnant women and mothers with small children, people who cannot do nails at work, and people who are interested in yoga and jewelry.
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You can also get an up to 30,000 yen coupon!

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TOYOU YAKUZEN CHA
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NOOSA BASICS
TEAtriCO
lulumo
MY HONEY
YOKACHORO FOOD BASE
mana.
Mizuho Shigure
HOiSUM
BRULO
Healthy Fermentation Living House
TOYOU YAKUZEN CHA
Know Enough
NOOSA BASICS
TEAtriCO
lulumo
MY HONEY
YOKACHORO FOOD BASE
mana.
Mizuho Shigure
HOiSUM
BRULO
Healthy Fermentation Living House
PAYSAN
GREEN NATION life
GOOD NATURE MARKET
Mulierez
Wildcat Bottling Research Institute
Shimadaya Sohonke
'ala Lehua
Kanejou
hana to mi
Dan de Herbs
Ruamo
sisam FAIR TRADE + design
PAYSAN
GREEN NATION life
GOOD NATURE MARKET
Mulierez
Wildcat Bottling Research Institute
Shimadaya Sohonke
'ala Lehua
Kanejou
hana to mi
Dan de Herbs
Ruamo
sisam FAIR TRADE + design
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