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OTUTUMI
A modern and colorful POP mizuhiki item. The products, which consist of a unique color selection and shape that do not wear on people, are all things that you want to choose according to what you want to wear at a celebration or special day.
1
Mizuhiki is a string made by twisting Japanese paper into a string and hardening it with water glue, and is decorated with coloring or rayon thread or wrapped in foil to make it gorgeous, and since the core is paper, it is a sustainable material that can be naturally decomposed.
2
Wrap the other person with congratulations and gratitude. Because we want to have respect for the invisible and important feelings, we named it OTUTUMI
3
Mizuhiki is a material that can easily change the color, size, and motif to be expressed according to the customer's wishes. We also accept made-to-order orders, so please feel free to contact us!
Brand Owner
More about the Brand Owner
村田繭衣
Mai Murata
Taking advantage of the metal engraving techniques and design skills that he majored in when he was a student, he began producing products at OTUTUMI in 2011.
We produce products using mizuhiki. The company designs, manufactures, and sells stationery goods such as gift bags and pouch bags, as well as accessories such as earrings, earrings, and rings. He is active on various channels such as providing works for corporate advertisements, appearing in the production of Mizuhiki HOWTO videos, and appearing on TV and radio to introduce his works and brands.
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Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
More than 10 years ago, I was asked to decorate a venue for a friend's wedding party. So, along with the venue, it would be wonderful if the customers who came were also part of the decoration! I thought about it. Then, I came up with the idea of making an accessory that customers could choose to wear instead of wristbands when they came to the venue and checked in.
The bride was dressed in kimono at the ceremony, so if you can express the atmosphere at that time well! I thought about it and looked for materials. I put up a gift bag that I had on hand."Mizuhiki"It caught my eye. It's colorful and congratulatory! I immediately bought a mizuhiki. We were expecting more than 100 visitors, so we practiced hard and managed to get it into shape.
For women, rings and hair accessories, and for men, brooches with metal fittings that can be fastened to ties and jackets, etc.One piece of art is one of a kind, all in different colors and shapes。 Along with that, we also made special mizuhiki decorations for the bride and groom.
On the day of the event, the people who came were really happy to match their own dresses and choose while having fun with their friends. When I was making 100 mizuhiki in such a flow, I was able to tie them naturally. This skill is useless as it is! So I decided to commercialize it.
It's been a long time, but this is the beginning of OTUTUMI. At OTUTUMI, each customer'sCherish the feeling of celebration and gratitudeI would like to lead to commercialization.
In addition, I would like to expand my activities by making various motifs and making art works so that Mizuhiki can be known not only in Japan but also in the world.
What are we doing?
Using Iida Mizuhiki, which is famous for its production of mizuhiki, designer and artist Murata Cocoon makes it by tying it with his own hands, while sticking to the color and shape of each piece. Mizuhiki is a material that cannot be tied with a machine, so all partsOne by one by handI tie them together, compose them, and put them together into a single work.
Therefore, it is not possible to mass-produce it, but by making items with a unique design, many customers who are looking for items that suit them are purchased.
Mizuhiki is a string made by twisting Japanese paper into a string and hardening it with water glue, and then decorating it by wrapping it with coloring or rayon thread, or wrapping it in foil to make it gorgeous. Because the core is paperCan be degraded naturallyandSustainable materialsIt can be said.
Mizuhiki is said to have come to Japan during the Asuka period, and I would like to further evolve and inherit this traditional material and handiwork that continues to this day.
Commitment to the product
One of the most popular products isGift bagAre. The unique colorful and POP design is often chosen based on the favorite color and atmosphere of the person who wants to give it, and there are customers who purchase it again and again. Some of them even display them in their homes as talismans!
Graduation and enrollment, and the New Year's seasonPouch bagis popular. We also accept orders with your favorite motifs, from the standard simple mizuhiki decoration to the animal series.
Orders for pets that look exactly like your own dogs and cats are also popular. After that, we are still focusing on mizuhiki accessories. It is elaborately made and made with attention to detail without skipping a beat. Some customers have collected them as works of art!
Who are supporting us?
Accessories are targeted at women aged 25 to 35, and stationery goods are targeted at both men and women in a wider age range, and they are actually purchased.
Stationery miscellaneous goods are sold by many wholesalers, such as shops in station buildings, near office buildings, and department stores, but there are many accessory shops that handle products with high design and attention to detail. It seems that it is often supported by customers who like one item who are particular about fashion.
All products
There are no products available for display
Products
All products
There are no products available for display
OTUTUMI
A modern and colorful POP mizuhiki item. The products, which consist of a unique color selection and shape that do not wear on people, are all things that you want to choose according to what you want to wear at a celebration or special day.
1
Mizuhiki is a string made by twisting Japanese paper into a string and hardening it with water glue, and is decorated with coloring or rayon thread or wrapped in foil to make it gorgeous, and since the core is paper, it is a sustainable material that can be naturally decomposed.
2
Wrap the other person with congratulations and gratitude. Because we want to have respect for the invisible and important feelings, we named it OTUTUMI
3
Mizuhiki is a material that can easily change the color, size, and motif to be expressed according to the customer's wishes. We also accept made-to-order orders, so please feel free to contact us!
Brand Owner
More about the Brand Owner
村田繭衣
Mai Murata
Taking advantage of the metal engraving techniques and design skills that he majored in when he was a student, he began producing products at OTUTUMI in 2011.
We produce products using mizuhiki. The company designs, manufactures, and sells stationery goods such as gift bags and pouch bags, as well as accessories such as earrings, earrings, and rings. He is active on various channels such as providing works for corporate advertisements, appearing in the production of Mizuhiki HOWTO videos, and appearing on TV and radio to introduce his works and brands.
Read More
Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
More than 10 years ago, I was asked to decorate a venue for a friend's wedding party. So, along with the venue, it would be wonderful if the customers who came were also part of the decoration! I thought about it. Then, I came up with the idea of making an accessory that customers could choose to wear instead of wristbands when they came to the venue and checked in.
The bride was dressed in kimono at the ceremony, so if you can express the atmosphere at that time well! I thought about it and looked for materials. I put up a gift bag that I had on hand."Mizuhiki"It caught my eye. It's colorful and congratulatory! I immediately bought a mizuhiki. We were expecting more than 100 visitors, so we practiced hard and managed to get it into shape.
For women, rings and hair accessories, and for men, brooches with metal fittings that can be fastened to ties and jackets, etc.One piece of art is one of a kind, all in different colors and shapes。 Along with that, we also made special mizuhiki decorations for the bride and groom.
On the day of the event, the people who came were really happy to match their own dresses and choose while having fun with their friends. When I was making 100 mizuhiki in such a flow, I was able to tie them naturally. This skill is useless as it is! So I decided to commercialize it.
It's been a long time, but this is the beginning of OTUTUMI. At OTUTUMI, each customer'sCherish the feeling of celebration and gratitudeI would like to lead to commercialization.
In addition, I would like to expand my activities by making various motifs and making art works so that Mizuhiki can be known not only in Japan but also in the world.
What are we doing?
Using Iida Mizuhiki, which is famous for its production of mizuhiki, designer and artist Murata Cocoon makes it by tying it with his own hands, while sticking to the color and shape of each piece. Mizuhiki is a material that cannot be tied with a machine, so all partsOne by one by handI tie them together, compose them, and put them together into a single work.
Therefore, it is not possible to mass-produce it, but by making items with a unique design, many customers who are looking for items that suit them are purchased.
Mizuhiki is a string made by twisting Japanese paper into a string and hardening it with water glue, and then decorating it by wrapping it with coloring or rayon thread, or wrapping it in foil to make it gorgeous. Because the core is paperCan be degraded naturallyandSustainable materialsIt can be said.
Mizuhiki is said to have come to Japan during the Asuka period, and I would like to further evolve and inherit this traditional material and handiwork that continues to this day.
Commitment to the product
One of the most popular products isGift bagAre. The unique colorful and POP design is often chosen based on the favorite color and atmosphere of the person who wants to give it, and there are customers who purchase it again and again. Some of them even display them in their homes as talismans!
Graduation and enrollment, and the New Year's seasonPouch bagis popular. We also accept orders with your favorite motifs, from the standard simple mizuhiki decoration to the animal series.
Orders for pets that look exactly like your own dogs and cats are also popular. After that, we are still focusing on mizuhiki accessories. It is elaborately made and made with attention to detail without skipping a beat. Some customers have collected them as works of art!
Who are supporting us?
Accessories are targeted at women aged 25 to 35, and stationery goods are targeted at both men and women in a wider age range, and they are actually purchased.
Stationery miscellaneous goods are sold by many wholesalers, such as shops in station buildings, near office buildings, and department stores, but there are many accessory shops that handle products with high design and attention to detail. It seems that it is often supported by customers who like one item who are particular about fashion.
All products
There are no products available for display
Products
All products
There are no products available for display
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