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Premush

"Get a look that makes you look younger than your actual age." At Premush, we use enzyme-infused products to control age-related changes and support youthfulness.

〜1,000
Followers

Premush

プリムシュ
Vendor
IBC株式会社
"Get a look that makes you look younger than your actual age." At Premush, we use enzyme-infused products to control age-related changes and support youthfulness.
〜1,000
Followers
    Organic

All products

enz-SQ 300ml
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MSRP ￥3,800
enz-SQ 900ml refill
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MSRP ￥8,800
enz-SQ 50ml × Set of 3
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MSRP ￥2,100
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About the brand

"Get a look that makes you look younger than your actual age." At Premush, we use enzyme-infused products to control age-related changes and support youthfulness.
1
The appearance that does not change forever is "hair". Hair starts with a healthy "scalp". Keep your scalp healthy with Premush brand products.
2
"Reactive oxygen" promotes aging. It is a product that contains naturally derived "enzymes" that are less risky, and supplements the enzymes in the body that decrease with age from the outside.
3
In addition to enzyme lotions used on the scalp, we have a rich product lineup such as shampoos, conditioners, essence oils, and lotions.

More about the Brand Owner

伏見 健一

Kenichi Fushimi

The desire to "do something about the chemical damage of perm solutions and colorants!" was the start of IBC Corporation. I wanted to solve what I had always felt in my many years of experience as a hairdresser. Research and development (sometimes failure...) We have developed an enzyme lotion while repeating the process. As we proceeded with research and development, we learned that enzymes have the power to decompose and remove residual chemicals and at the same time remove "active oxygen," which is an aging substance. "I want to look younger than my actual age!" We propose products and menus that can be useful for everyone's desires to salons nationwide.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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From many years of beauty experience
　
✔ Hair quality changes with age
✔ Hair quality changes due to chemical damage caused by hair coloring and perms
　
I am keenly aware of this.
We have started research into these mechanisms.
　
The mechanism of hair matrix cells that changes with age (aging mechanism) and
"My hair has become thinner due to gray hair dye!"
"The volume has stopped coming out"
Based on voices such as
We investigated the disadvantages of drugs.
Image: Mr. Kamisaka, who has been conducting research for many years with his representative Fushimi
　
After many years of research, we have perfected the product,
We launched the Premush brand.
　
　
"I want to look younger than my actual age!"
　
Under the Premush brand,
We will provide products that will help you meet your desires.
　
Hair makes up 90% of first impressions.
You can keep your hair, which is important in your appearance, healthy and beautiful.
"Cosmetics with a new idea"
We will deliver it.

What are we doing?

[ Hair quality changes depending on the scalp environment! ] 】
　
Hair quality changes with age are greatly influenced by the mechanisms of the body.
Cell oxidation (rust) is the cause of a significant change in the appearance of age.
　
　
[IBC Initiatives]
　
Focusing on this oxidizing effect, in collaboration with IBC and a research institute specializing in skin care,
Research and development of products that deal with oxidative damage.
　
An idea that other hair beauty manufacturers do not have.
We are pursuing "oxidative damage care products".
　
The core ingredients of the compound are:
Decomposes active oxygen that causes cell oxidation (rust)
Contains enzymes (reactive oxygen degrading enzymes).
　
Controls active oxygen that has become excessive in pores,
The aim is to maintain a healthy and rust-free scalp environment.
　
　
　
[IBC's vision for the world under the Premush brand]
　
Have you ever heard of the term "three-sided beauty"?
It is about creating beauty from the inside, the outside, and the spirit.
　
✔ Adjust your appearance age
✔ Maintain a youthful appearance forever
　
IBC achieves the above with its Premush brand.
Through this, we will increase the number of active seniors,
By helping you live a healthy and smiling life,
We will continue to contribute to society.

Commitment to the product

Unlike general beauty hair manufacturers,
It consists of research and formulations with an emphasis on scalp care.
　
Rather than seeking temporary effects such as gloss and texture,
Think about the new hair that will grow
We pursue compounding ingredients, raw materials, and combinations.
　
Raw materials that have been used since ancient times and have a proven track record,
With the combination of newly developed new raw materials,
We provide products that you can use for a long time.
　
　
[Premush Recommendation! ] - enz-SQ (enzyme lotion)]
　
　
"Reactive oxygen" increases with age.
Active oxygen reduces antioxidant power and progresses aging.
　
In enz-SQ, the decreasing "body enzymes" are supplemented from the outside,
It controls and regulates the oxidation (rust and aging) of cells, scalp, and skin.
It is a lotion type product for scalp, hair, and skin.
　
In addition, a drug that does not come off with a hair coloring / perm shampoo
It is decomposed and removed by the enzymes of the compounding components to bring it to a neutral state.

Who are supporting us?

IBC's Premush brand is recommended for:
　
✔ Those who are concerned about the condition of their scalp and hair as they age
✔ Those who are concerned about fine hair, hair loss, and gray hair
✔ Those who do not have firmness and stiffness in their hair
✔ Cat hair, those who want volume without the rise of the roots of the hair
✔ Those who are concerned about the effects of drugs such as hair coloring, bleach, and perm
　
It is recommended for those who begin to feel aging,
Since it is suitable for all ages, it is also used by children and young people.
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Deferred payments of up to 60 days
Pay for purchases by invoice. Payment via credit card is also accepted.
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You can also get an up to 30,000 yen coupon!
Get a 3,000 yen coupon for your first order!
You can also get an up to 30,000 yen coupon!

　

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