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Dewmighty

Dewmighty

Vendor
MLT合同会社
Departure from L.A. An overwhelmingly small all-in-one serum bar that overturns the common sense of serum.

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About the brand

Departure from L.A. An overwhelmingly small all-in-one serum bar that overturns the common sense of serum.
1
Dewmighty is a brand launched by the founder, who has been in the beauty industry for a long time, after questioning the manufacturing and sales methods of major cosmetics manufacturers.
2
We are thoroughly committed to safety, sustainability, and ethical ingredients, and propose products that can be used safely by people of all skin types.
3
We propose a style that is simple, eliminates garbage, and uses only really good things.

More about the Brand Owner

Tiffany Buzzatto

ティファニー

She holds a degree in science from the University of California, Santa Barbara and has worked in the American beauty industry for more than 15 years. After gaining experience as a professional in product development and raw material procurement, she started her own business when she questioned the beauty industry, and launched her skincare brand "Dewmighty". She is a 2021 finalist for the Beauty Design Award in the United States.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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I want to change the mass production and mass consumption society from a skincare brand.
　
I grew up with my mother, who is from Taiwan, teaching me that America is a country of unparalleled consumerism. I loved working in the beauty industry for 15 years, but many beauty companies were following archaic traditions that encouraged mass consumption, and I wasn't meeting my sustainability goals. First of all, many beauty brands have a large number of items to suit different needs. This makes it easier to attract consumers' attention, but it also complicates the manufacturing process, consumes a large amount of raw materials, and tends to leave products unsold, resulting in a lot of waste. Also, major retailers rely on sampling of free samples for sales promotion. Free samples are designed to be discarded after one or two uses, and millions of single-use samples have been manufactured. Here, too, a large amount of waste is generated. I thought that developing effective skincare was not just about having a large number of items, and that if we could get creative with our marketing methods, we could significantly reduce the amount of resources wasted. The result is Dewmighty, an earth-friendly skincare brand.
　
　
　

What are we doing?

By making it an all-in-one multifunctional basic cosmetics, there is no need to use it separately
　
In Japan, "serum" is not as familiar as overseas, but it has high performance among basic cosmetics and is sold by many manufacturers as a high-end cosmetic product. In general, it is said that the method of use is to apply lotion → serum to → emulsion on the skin in that order, but Dewmighty's serum is an all-in-one basic cosmetic that skips the "lotion" and "emulsion" before and after. We intentionally reduced the number of items by making it a multifunctional product. In addition, we take the time to consider not only the effects on the skin, but also the sustainability of our products, taking care of both our bodies and the planet. Our sustainability concept is based on four pillars:
　
・Refuse (set a positive example)
Reuse (use an existing item instead of buying a new one)
Reduce (reduce overall consumption)
・Recycle (recycle as a last resort)
　
If we can circulate the products we use and reduce the amount of things we throw in the trash, we should be able to eliminate one-way consumption patterns. Our approach is very thorough. The box in which the product is shipped is also made of ingredients that return to the soil and contains the message: "Do not throw it in the trash, put it in the compost."
　
　
　

Commitment to the product

Serum Bar
Bloom Jelly Serum Bar by Dew Mighty
　
This is a solid serum bar that completes your daily skincare routine. Serums that are generally sold are considered to be items that are used in addition to basic care such as lotion and emulsion, but Dewmighty's serum bar also plays the role of skin care that is the base of "lotion" and "emulsion" before and after, so you can use this one as an all-in-one basic cosmetics for daily skin care. In addition, it can be used on the whole body. In addition to knees, elbows, décolleté, etc., it is used for moisturizing the whole body such as dry lip care. Apply the serum to the ends of hair that has been damaged by coloring or dryness for treatment. It is also recommended for skin before and after unwanted hair treatment and after sunburn. Dewmighty achieves zero disposables. Since it is a solid bar type, the ingredients are condensed, and the use of preservatives is reduced by omitting moisture, and it can be stored without using any large disposable glass containers or plastic parts that need to be sealed. Store the solidified serum bar in a small steel container that can be used repeatedly. It makes it possible to "refill" it, which was not possible with serums, and sells it in a paper container that returns to the soil.
　
　
　
《How to use》
After washing your face, apply the serum bar directly to your face to blend in, or blend it into your hands and then apply it to your face. By warming it with body temperature, the bar becomes soft and easy to apply. The scent of natural ylang-ylang is refreshing and refreshing. It can be used twice in the morning and evening, after washing the face, and can be used continuously for about 2 months. After use, store in a special case or a sealable container. Keep away from sunlight and places with high temperatures and humidity.
Contents: 10.5g

Who are supporting us?

It is popular with those who are naturally oriented and have a high antenna for beauty, those who suffer from sensitive skin, and those who like new concept products. It is supported mainly by women in their 20s to 40s. In addition to our own EC site, it is available at EC sites such as ethical convenience stores, department stores such as Hankyu, etc.
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