By making it an all-in-one multifunctional basic cosmetics, there is no need to use it separately
In Japan, "serum" is not as familiar as overseas, but it has high performance among basic cosmetics and is sold by many manufacturers as a high-end cosmetic product. In general, it is said that the method of use is to apply lotion → serum to → emulsion on the skin in that order, but Dewmighty's serum is an all-in-one basic cosmetic that skips the "lotion" and "emulsion" before and after. We intentionally reduced the number of items by making it a multifunctional product. In addition, we take the time to consider not only the effects on the skin, but also the sustainability of our products, taking care of both our bodies and the planet. Our sustainability concept is based on four pillars:
・Refuse (set a positive example)
Reuse (use an existing item instead of buying a new one)
Reduce (reduce overall consumption)
・Recycle (recycle as a last resort)
If we can circulate the products we use and reduce the amount of things we throw in the trash, we should be able to eliminate one-way consumption patterns. Our approach is very thorough. The box in which the product is shipped is also made of ingredients that return to the soil and contains the message: "Do not throw it in the trash, put it in the compost."