The project for "Shining Repair Conch" started with a request from a hairdresser I knew to make a hair repair agent that could be easily used for one product and could be blended into any menu.
We tackled the difficult task of improving the texture, luster, and fingering of hair when added to perms, colors, and treatments, making thin and soft hair firmer and supple.
It contains elcalactone, an aging care ingredient for hair, at the highest concentration in the industry, and contains a high concentration of ingredients necessary for hair, such as keratin, collagen, platinum, and hyaluronic acid, and has been improved dozens of times while being tried by many customers at our own salon and partner salons.
At the salon, I diluted it and used it as a blow lotion to customers, and many customers wanted to buy it, so I started selling it in small portions.
When we sold the 100ml size on a trial basis at our own EC shop, the response was unexpectedly good, and we won the first place in the Rakuten ranking many times and started selling it as a regular product.
【How to use】
For this product 1, you can dilute the water with 2~4 and use it as a blow lotion.
By blending 10~30% into the treatment, it becomes a salon-level treatment.
Damage can be expected to be reduced by blending about 10~20% into home coloring agents and perms.
【Shining Repair Lotion】
It was born from the voice of some customers who wanted something a little easier to use because it is troublesome to dilute and mix professional Shining Repair Conch.
It has been upgraded as a water treatment that contains natural ingredients that maintain the internal repair power of the Shining Repair Conch and even repair and protect the cuticle.