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CERAPLE

CERAPLE

セラプル
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株式会社HIROE STYLE LAB
Combining the organic power of nature with the power of science. Permanent in Isetan Shinjuku for 10 years. A genderless brand that uses upcycled ingredients such as "natural human-type ceramides" for skin types and genders.

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About the brand

Combining the organic power of nature with the power of science. Permanent in Isetan Shinjuku for 10 years. A genderless brand that uses upcycled ingredients such as "natural human-type ceramides" for skin types and genders.
1
An effective natural cosmetic that contains a high concentration of "natural human-type ceramides" and "kakai oil" supervised by a research institute.
2
Clearing bath salts that contain energy from the sea and mountains. Items such as crystal-containing aromas that enhance daily well-being.

More about the Brand Owner

プロデューサー 平野 宏枝

HIROE HIRANO

Through her dual life with the sea in Hayama and California, she creates things and things that lead to the richness of daily life centered on "well-being" and makes it her life's work to support women's lives in their own way. She has given advice to more than 140,000 women and has developed a beauty brand (Therapel) and a lifestyle brand (Welles). The items that he consistently directed have updated the Best Comics and Million Sellers. He is also active as an official PR for the California Tourism Bureau, and is the author of "LA Style to Live a Pleasant Everyday Life".
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Wellbeing producer Hiroe Hirano developed the genderless brand CERAPLE through her own skin problems and her experience advising more than 140,000 women. In order to raise the "well-being (happiness)" of Japan, he has made it his life's work to produce things, things, and people that lead to the richness of everyday life.
　

What are we doing?

Encounter the power of Japan tradition, craftsmanship, and science to create SERAPle. The main ingredient, natural human-type ceramide, makes effective use of the manufacturing residue of koji mold and soy sauce lees, and contributes to resource recycling with high added value. In 2019, he received the Minister of the Environment Award.
　
He encountered the world's first naturally-derived human-type ceramide (an ethical ingredient in fermented lees of soy sauce) and produced an exhibition in Las Vegas in 2015. A patented ingredient that emits 100,000 tons a year and is extracted from soy sauce lees for brewing and fermentation. Free ceramide patented by the Lipid Research Institute in Japan.
　
It is the first in the world to be made with the same molecular structure as human skin, has a high purity of 90%, and supports the original function of ceramide in the stratum corneum, which has the effect of skin barrier function and aging care. The water retention capacity is 3 times that of synthetic human-type ceramide and 15 times that of natural plant ceramides. Using his own sensitive skin, he reproduces the changes on the panel. Although it is an expensive raw material, the Seraple brand was realized under the supervision of the Lipid Research Institute. From there, a luxury oil serum was born using ingredients that are difficult to blend and repeated prototypes.
　

Commitment to the product

🟩 Luxury Oil Serum
An all-in-one serum that achieves "conditioning and filling" in one bottle
・Natural human-type ceramides × Sphingomyelin × Cholesterol
・Cultivates a skin barrier that is prone to fluctuations in winter
・Non-greasy, deeply filling texture
・Skin care that can be completed with one bottle even on busy days
　
　
🟨 Grounding Oil in Lotion
"Path" care that softens the skin in winter and regulates circulation
・Bakuchiol × Fulvic Acid × MCT Oil × Japanese and Chinese Herbs
・Plump up dry and tense skin
・Pre-care to increase the penetration of the serum
・A versatile distilled water lotion that can be used on both the face and body
　
　
🟧 Vitality Balm
Dense "recovery" care that deeply fills the skin and mind at night
・Bakuchiol × Ceramide × Japanese herbs × Reishi
・For night packs, point care, and neck care
・When warmed in the palm of your hand, the scent gently melts
・A balm that creates a "well-groomed night" on a busy day
　
　
■Clearing bath salt (clearing)
100% organic. Time to be in harmony with nature. Blessings from the mountains and the sea. Release your stiff body, thoughts, and mind. Purification items for self-discipline and cherishing FOR RELEASING THE MIND +BODY ー
　
　
　

Who are supporting us?

It has been permanently installed in Isetan Shinjuku for 10 years. Obtained many best cosmetics (popular media such as VOGUE, Isetan, and anan). Regardless of gender or age, it is supported by many people who are particular about skin care.
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