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RIVER ORGANICS

"Simplicity" is beauty. A natural cosmetics brand based on natural oils.

1.3万

Followers

RIVER ORGANICS

Vendor

MLT合同会社

"Simplicity" is beauty. A natural cosmetics brand based on natural oils.

1.3万

Followers

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About the brand

"Simplicity" is beauty. A natural cosmetics brand based on natural oils.

River Organics is a cosmetics brand run by a couple with a background in art and chemistry in North Carolina, USA.

We are particular about cosmetic products that do not contain chemical additives or emulsifiers and are based on organic, natural oils.

A portion of the sales of zero-waste cosmetics in compostable containers is donated to coral restoration projects in the United States.

More about the Brand Owner

CORINNE LEFEBVRE

コリンヌルフェーブル

Founder and owner of River Organics. I was born in British Columbia, Canada, and grew up with an interest in environmental issues and natural cosmetics. While working as an art history specialist in the south of France and the Middle East, he discovered plant-derived oils there and decided to launch a skincare brand. She and her husband, Fabien, moved to Wilmington, North Carolina, USA.

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Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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Simplicity is beauty. I want to create skincare based on natural oils.

As an art expert, I have studied many works, and I believe that true beauty is simplicity. I also like simple skincare, and I have been using shea butter for many years. When I lived in the Middle East and France, I came across natural oils such as cardamom and was fascinated by their wonder. Plant-based oils are not only gentle on the skin, but also very moisturizing, and above all, simple. I felt that oil-based skincare was more ethical and better in terms of performance than cream-based skincare, which was common at the time. Her husband, Fabien, was an expert in cosmetic ingredients who worked as a natural cosmetics development researcher at Chanel's skincare laboratory in the south of France, so he had a good understanding of the appeal of plant-based oils. So, in order to use our backgrounds to launch a natural cosmetics brand, we moved to North Carolina in the United States.

What are we doing?

Aiming to be a zero-waste, simple and honest makeup brand

Our goal is to be a sustainable, simple, and honest makeup brand. The packaging used in the product is thoughtfully designed to return to nature. It is made entirely of paper and is made from sugar cane, and can be composted. All products are made by hand in our home studio and are not mass-produced. Marketing uses word-of-mouth and social media. Rather than spending a budget on unnecessary advertisements, I think it is important to carefully explain to those who are interested in it and convince them to buy it. The product is 100% vegan and does not contain any chemical additives or emulsifiers. The materials used are very simple, and some products have only 2-3 types of raw materials. All ingredients used are listed on the website and on the package. Mica, a mineral used for the purpose of improving the feel and luster of cosmetics, is not imported and is made in our own laboratory. This is because it is difficult to trace the production process of mica, and the mining of natural mica, which is the raw material, can lead to child labor and human rights violations. Of course, we do not test on animals. It is certified as a cruelty-free product by Leaping Bunny*.

* Leaping Bunny: A mark certified by the coalition for consumer information on cosmetics (CCIC) in the United States, which certifies that the company does not conduct animal testing in the development and manufacture of cosmetics and personal care products.

Commitment to the product

Since it is made of 100% biodegradable kraft paper material, the container can be composted with household compost after all the contents have been used up. Stickers with unopened marks are also biodegradable. Made from 100% vegan, cruelty-free, organic, palm oil-free, and made with 100% natural ingredients.

Lip Balm

Vegan Lip Balm by River Organics

It is a lip balm that uses natural organic oils to combine moderate moisturizing and moisture permeability. You can choose from three types: clear, nude, and rose gold. It can be used for daily lip care while avoiding unnecessary skin irritation and moisturizing. All three lip balms are fragrance-free, but they have a slight scent of cocoa butter and coconut oil, which are used as ingredients.

concealer

Zero Waste Concealer by River Organics

Using natural organic oils, this concealer combines moderate moisturizing and moisture permeability. It avoids unnecessary skin irritation and covers redness, dark circles, etc. while moisturizing. It is available in three colors, light, medium, and dark, and can be used according to skin tone and application. How to use: Use a brush or fingers to remove the contents, apply directly to the skin, and blend with your fingers. It can be used alone or before or after foundation. Precautions: Close the cap properly after use. Do not leave in places exposed to sunlight or in places with high temperatures or high humidity. It is recommended to use it up in 9 to 12 months after opening, but there is no problem in terms of quality even after 1 year or more.

Who are supporting us?

It is popular with those who are naturally oriented and have a high antenna for beauty, those who are highly interested in environmental issues, and those who like products with new concepts. It is supported mainly by women in their 20s to 40s. In addition to our own e-commerce site, it is also available on e-commerce sites such as ethical convenience stores and department stores such as Tokyu Plaza Ginza (pop-up).

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Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

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