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doublebar

doublebar

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有本開発株式会社
"Aiming for 100 points of grip power" Smartphone grip stand Beak and other highly convenient items are planned and designed. (Formerly Human Natures)
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T8130001002479

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About the brand

"Aiming for 100 points of grip power" Smartphone grip stand Beak and other highly convenient items are planned and designed. (Formerly Human Natures)
1
We plan, design, and manufacture "unlikely items" that make daily life more comfortable.
2
We propose solutions to solve problems and inconveniences in life through products.
3
We will regularly develop new products in the future.

More about the Brand Owner

有本まさし

Arimoto Masashi

Designer in Kyoto. Useful things for work and life Posted on YouTube "Arimoto Phoenix TV".
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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In daily life and work, the feeling of "I wish there was a product like this" grew,
In 2020, we launched the brand with the belief of "making what we don't have."
　
As a first step, we launched "Smartphone Grip Stand BEAK",
In 2021, it won the Good Design Award. It was a result of the support of many people.
　
We will continue to use the brand to
We will steadily deliver products to the world that make people feel that they have been waiting for something like this.
　
We sincerely ask for your continued understanding and support for our brand's activities.

What are we doing?

Doublebar's manufacturing is "using earth materials and sublimating them into a form that can be touched."
Therefore, it is essential to deepen our understanding of materials, and we are carefully developing based on the concept of 3Rs (Reduce, Reuse, and Recycle).
　
Starting from respect for materials, with an eye on "coexistence between people and nature",
We will work to realize a sustainable and healthy society and environment.
　
In addition, our brand's product packaging has a twist.
The package can be reused as an envelope by turning it over, and the product can be enclosed as it is and returned to the printed destination.
　
Customers who cooperate will receive a coupon code worth 500 yen as a token of their gratitude.
　
This is because our brand products use materials such as iron plates and magnets, which need to be collected and processed in an appropriate way.
We believe that we should take responsibility for disposal ourselves, so we have introduced this system.
　
"How can we achieve this without increasing the customer's effort?"
After repeating these questions, we arrived at this form of "packaging envelope".

Commitment to the product

Main product: BEAK Grip stand for smartphones
　
★ Good Design Award 2021 ★
　
　
- The goal was to achieve 100 points of grip power -
"Smartphones in recent years are large and heavy, and they are difficult to hold, easy to drop, and difficult to operate with one hand."
　
　
3 features:
(1) A ring-shaped hole through which the middle finger passes through and a mechanism for hanging the ring finger, providing an unprecedented fit based on ergonomics. I can't let it go anymore.
　
(2) Set up a stand like origami, web conferences, entertainment, SNS posting, etc., and the desk is neat and super comfortable with independence both vertically and horizontally.
　
(3) With a built-in magnet, it can be directly attached to "bath, refrigerator, whiteboard". You can stick your smartphone anywhere, so group selfies are safe and comfortable.

Who are supporting us?

Age Group: 20s to 40s
Male-to-female ratio: Males 7:3 females
　
Wholesale to:
・Yodobashi Camera
・EDION
・Tsutaya Home Appliances
・Makuake Shop
・Good Design Store, etc.
　
Published media:
・Mezamashi TV
・Mac Fan
・Mac Treasure Appraisal Team
・Yahoo News
・FNN Prime Online
・bouncy
・Sponichi
・Japan Economic Newspaper
・LINE NEWS
・ Mobile phone Watch
・MdN Design
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