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It is a lifestyle brand born with the concept of "Freedom = freedom", "Function = functionality", and "Future = future" and three "F".

〜1,000

Followers

uF

ユーエフ

Vendor

株式会社三栄コーポレーション

It is a lifestyle brand born with the concept of "Freedom = freedom", "Function = functionality", and "Future = future" and three "F".

〜1,000

Followers

Eco-friendly

Social Good

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About the brand

It is a lifestyle brand born with the concept of "Freedom = freedom", "Function = functionality", and "Future = future" and three "F".

Slim but large-capacity, L-shaped opening and closing, which is a characteristic of the brand, and a storage pocket made of mesh material that can be seen at a glance, are the functionality that realizes "I wanted this".

The products are in collaboration with Propeller Design, an award-winning design office for product designs that fit into everyday life. It is designed to make it easier to use.

We develop products using fabrics made from recycled PET bottles and materials reused from leather scraps that were scheduled to be discarded. Reducing the burden on the environment and contributing to a sustainable society.

More about the Brand Owner

株式会社三栄コーポレーション

SANYEI Corporation.

Sanei Corporation is a company that has been helping various fashion brands in the development and production field for many years. Until now, we have been in a position to support various brands behind the scenes. In order to spread what we think is good to the world, we have started a new challenge of launching an original brand.

Learn more about this brand

Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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We are a company that has been helping various fashion brands in the development and production field for many years. In particular, we are focusing on sustainable materials and technologies, and we are actively engaged in activities to introduce and disseminate sustainable products and production methods.

We want to continue to increase the number of sustainable products for the earth, for ourselves, and for the future. We want to make as many products as possible that are more enjoyable for users and can be used with more peace of mind.

What should we do to achieve this?

When we thought about this, we said, "We want to make and disseminate products that we have infused our experience and know-how into so far."

If you're going to make a product, it's a product that doesn't exist in the world yet.

A product that is comfortable to use that relieves a little stress in everyday life,It's a product that will be by your side when you notice it, but by using it, you can do something a little better for the environment before you know it.We wanted to provide an experience that would make sustainability feel closer.

What are we doing?

We focused on the small points of daily life and incorporated ideas to make it easier to use in product development. Product development is in collaboration with Propeller Design, a design office that has won numerous awards for product design that fits into everyday life.

For example, even if you take the act of "opening", you can open it wide, open only partially, or open all of it, so that you can control the opening and closing method just right depending on the item and how it is used.

In addition, we will contribute to a sustainable society by manufacturing products that reduce the burden on the environment. For example, we use a technology called "e.dye®" that does not use water at the dyeing stage. Polyester, which is often used around us such as clothes and bags, is actually a material that is difficult to dye. Conventional technology requires 100~150 liters of water to dye 1 kg of fiber.

The environmentally friendly dyeing technology "e.dye®" can reduce water consumption by 85%, chemical consumption by 90%, and CO2 emissions by 12% compared to conventional production methods.

In addition to the dyeing technology, the main "e.dye®" fabric and tapes used in uF items are all made from recycled PET bottles. By scanning the QR tag attached to the product, you can check the amount of water, chemicals, and CO2 reduction due to the measurement of the e.dye® fabric used in the product.

It took about three years of trial and error to achieve both "stress-free ease of use," "unprecedented bag design," and "manufacturing that reduces the burden on the environment to the utmost limit."

The result is the "uF" brand.

Commitment to the product

For those of you who are not bound by time, place, or method, and live creatively. In addition to designs that suit modern lifestyles, we offer a rich lineup of items that fit your daily life. It is a bag designed for people who seamlessly move between "working" and "playing" and live creatively.

[Director's Bag L]

-With its unique L-shaped opening and closing (design registration application applied) + mesh pocket, the whole can be seen at a glance, so you can save time searching for things and be stress-free. -Although it has a large capacity that can fit a 16-inch PC, it is convenient to carry with a slim and simple design. - Carefully designed storage such as a side pocket for umbrellas and bottles, and a front pocket for easy access. -Comes with a side handle and can also be used as a business bag. The shoulder can be stored in the back pocket and can be carried on.

[Sacosh M]

- A size that fits a notebook or tablet comfortably. -The front pocket is a unique L-shaped opening and closing + mesh pocket, so you can see the whole thing at a glance, so you can save time searching for things and be stress-free. - Buckle that can be removed when putting on and taking off. -An original puller that is particular about ease of grasping. The brand icon eyelet can also be used to put out a cable.

[Stand Pouch L]

――It can be used while standing in a triangular shape with a sense of stability, and is also active in work at cafes. - Zipper pocket convenient for storing small items such as USB and earphones. The mesh makes it easy to see the inside and is easy to use. -There is also an elastic band inside the pocket, making it easy to store PC cables. - With a handle for easy carrying.

Who are supporting us?

At the time of the brand's debut on the crowdfunding site "Makuake", the amount of support purchases, mainly director's bags, exceeded 4 million yen. In addition, it has been very well received by Tsutaya Bookstore, which has been handling it since the beginning of market sales.

In addition to select shops, we are also interested in bag specialty stores and stores with a sustainable concept, and the number of stores that handle it is increasing, albeit little by little.

It is supported by customers who use bags on a daily basis for commuting to work and school, especially those in their late 20s to early 40s, and we have received the following voices.

"I want a design that is not too stiff and has just the right amount of looseness! (Advertising agency / Web designer)" "It is a functional function that can reach itchy places, and it is addictive to use (staffing agency / sales)" "There is no upper gusset, so it is indescribably comfortable to be able to quickly take out the PC (major consultant / consultant)"

As a lifestyle brand, it is also attractive that it has a lineup of not only bags and pouches, but also water bottles, carabiners, mobile batteries, etc. In addition to expanding the range of products, we will continue to enhance the color lineup.

Through the uF brand, I want to release a little stress in my daily life. And I want to release the stress on this earth. We will continue to deliver this feeling.

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