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Afora
An outdoor brand that supports zero waste and sustainability. "I like both home and outside," and we make gear that is close to the person who uses it, so that you will want to carry it with you at any time.
1
For customers who aim to live an eco-friendly life, we provide outdoor gear with a focus on zero waste and sustainability.
2
One of my things is to keep using it all the time. This is what we think of as a sustainable society. The products are designed to fit in with all aspects of everyday life.
3
There is no end to creating a good product. We continue to improve our products through daily dialogue with our customers. The voice of the customer always reminds us of new discoveries.
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Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
Continuing to use it all the time will create a zero-waste society
❝326.2 billion yen❞
This figure shows the market size of the domestic outdoor industry in 2021. Furthermore, it is predicted to be 370.6 billion yen by 2025. Since the Corona disaster, more people than ever have enjoyed the outdoors, but there are hidden problems that cannot be ignored.
Camping and the outdoors can bring you closer to your loved ones while enjoying inconveniences, and refresh your mind and body by immersing yourself in nature. However, behind all these wonderful aspects, there is also a lot of discarded gear and items that are no longer in use.
When I was a university student, I studied poverty in the Philippines and deeply felt the impact of the mass consumption model in developed countries on the global environment. This experience has guided my thinking and actions, and I have continued to look for ways to address environmental issues.
My hometown of Shizuoka is rich in nature, such as the sea and mountains, and the outdoors are also very popular. Ever since I was a child, I have enjoyed barbecuing by the river and camping in the mountains with my family. These experiences fostered a desire in me to preserve this beautiful environment forever through the outdoors.
From this experience, I felt the importance of the sustainable outdoors and strongly realized the need to take action. As an answer, I launched the outdoor brand Afora. From product planning to manufacturing and sales, our development guidelines are to provide high-quality items that minimize environmental impact and can be used for a long time.
What is Afora?
The brand name Afora is named with the idea of "enjoying your favorite items, anywhere, forever". The origin of its name is a combination of the Portuguese words Adora "love" and Fora "outdoor".
What are we doing?
Creation of products aimed at a circular economy
❝Earth-friendly consumption❞
What kind of image do you have when you hear this word? At Afora, we don't see the "circular economy" as just a fad or a keyword. We believe that initiatives that blend naturally into our daily lives and that will last for a long time are true "earth-friendly consumption." That's why we value the voice of our customers and reflect the design and functionality that is truly required in our products.
Many people who know the joy of the outdoors may feel the problem of mass consumption and disposal of products at the same time as its appeal. Afora is making a splash in the current situation and proposing multifunctional products that can be used in everyday life. Whether you're camping or in your daily life, you want Afora's products to be next to you.
And Shizuoka, our hometown. Living in this earthquake-prone region has had a significant impact on product production from the perspective of disaster prevention. Things that are naturally picked up in everyday life are also useful in times of emergency. We aim for such a product and try to equip it with functions that can play an active role in disaster prevention.
One of the most important aspects of our efforts is our connection with our customers. We value communication with our customers above all else, and actively incorporate feedback through events and social media. We at Afora will continue to work with our customers to create products that will help us realize a better future.
Commitment to the product
Five Promises
Afora's products are developed based on five special criteria to ensure longevity.
1. Design that harmonizes with every scene of daily life
2. It has multiple functions and is a substitute for many
3. Alternatives to single-use plastics
4. Packaging that makes you want to give it to your loved ones
5. Simple packaging that minimizes garbage
LANTERN &FLASH LIGHT
It is a mini light with the functions of a flashlight, a lantern, and a mobile battery. It is a highly versatile item that can be used not only outdoors, but also during everyday night outings and as a disaster prevention product. It can illuminate more than 100 meters away, and the battery lasts up to 10 hours, making it small but powerful.
STAINLESS STEEL TUMBLER
It is a tumbler made for the purpose of being able to be used in any scene. Outdoor beer, late-night highballs, and coffee at work or telecommuting. It is designed to be used in all of these situations, so you don't have to prepare glasses and mugs for each occasion.
Field Racks
It is a low table that is useful for organizing luggage outdoors. Afora field racks have a metal surface finish and a vivid appearance. Illustrated instructions are also enclosed so that even outdoor beginners can assemble and use it.
Who are supporting us?
Afora's products are appreciated by campgrounds and glamping facilities as an element whose unique design enhances the character and character of the facility. As an enrichment of these experiences, we help you make your stay special.
From camping beginners to veterans, from children to the elderly, people from all walks of life love Afora's products. By not choosing who uses it, the number of stores that handle non-outdoor products, such as general stores and select shops, is increasing. In fact, our products demonstrate their value in everyday life and have a design that fits in comfortably as interiors and miscellaneous goods.
In addition, products such as tumblers and lights have functionality that are useful not only for daily use in the house, but also for disaster prevention and outdoor activities. These versatility are the reasons why we are highly regarded by dealers and end users.
The packaging, which adopts a simple craft-like design, is also popular in the gift market. One of the reasons behind the growing demand for gifts is that there are still few brands that offer outdoor gear as gifts.
Above all, some of our customers who choose our products are highly environmentally conscious. This is a great added value for dealers, and it is a major appeal point for customers in this era who value environmentally friendly lifestyles.
All products
There are no products available for display
Products
All products
There are no products available for display
Afora
An outdoor brand that supports zero waste and sustainability. "I like both home and outside," and we make gear that is close to the person who uses it, so that you will want to carry it with you at any time.
1
For customers who aim to live an eco-friendly life, we provide outdoor gear with a focus on zero waste and sustainability.
2
One of my things is to keep using it all the time. This is what we think of as a sustainable society. The products are designed to fit in with all aspects of everyday life.
3
There is no end to creating a good product. We continue to improve our products through daily dialogue with our customers. The voice of the customer always reminds us of new discoveries.
Read More
Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
Continuing to use it all the time will create a zero-waste society
❝326.2 billion yen❞
This figure shows the market size of the domestic outdoor industry in 2021. Furthermore, it is predicted to be 370.6 billion yen by 2025. Since the Corona disaster, more people than ever have enjoyed the outdoors, but there are hidden problems that cannot be ignored.
Camping and the outdoors can bring you closer to your loved ones while enjoying inconveniences, and refresh your mind and body by immersing yourself in nature. However, behind all these wonderful aspects, there is also a lot of discarded gear and items that are no longer in use.
When I was a university student, I studied poverty in the Philippines and deeply felt the impact of the mass consumption model in developed countries on the global environment. This experience has guided my thinking and actions, and I have continued to look for ways to address environmental issues.
My hometown of Shizuoka is rich in nature, such as the sea and mountains, and the outdoors are also very popular. Ever since I was a child, I have enjoyed barbecuing by the river and camping in the mountains with my family. These experiences fostered a desire in me to preserve this beautiful environment forever through the outdoors.
From this experience, I felt the importance of the sustainable outdoors and strongly realized the need to take action. As an answer, I launched the outdoor brand Afora. From product planning to manufacturing and sales, our development guidelines are to provide high-quality items that minimize environmental impact and can be used for a long time.
What is Afora?
The brand name Afora is named with the idea of "enjoying your favorite items, anywhere, forever". The origin of its name is a combination of the Portuguese words Adora "love" and Fora "outdoor".
What are we doing?
Creation of products aimed at a circular economy
❝Earth-friendly consumption❞
What kind of image do you have when you hear this word? At Afora, we don't see the "circular economy" as just a fad or a keyword. We believe that initiatives that blend naturally into our daily lives and that will last for a long time are true "earth-friendly consumption." That's why we value the voice of our customers and reflect the design and functionality that is truly required in our products.
Many people who know the joy of the outdoors may feel the problem of mass consumption and disposal of products at the same time as its appeal. Afora is making a splash in the current situation and proposing multifunctional products that can be used in everyday life. Whether you're camping or in your daily life, you want Afora's products to be next to you.
And Shizuoka, our hometown. Living in this earthquake-prone region has had a significant impact on product production from the perspective of disaster prevention. Things that are naturally picked up in everyday life are also useful in times of emergency. We aim for such a product and try to equip it with functions that can play an active role in disaster prevention.
One of the most important aspects of our efforts is our connection with our customers. We value communication with our customers above all else, and actively incorporate feedback through events and social media. We at Afora will continue to work with our customers to create products that will help us realize a better future.
Commitment to the product
Five Promises
Afora's products are developed based on five special criteria to ensure longevity.
1. Design that harmonizes with every scene of daily life
2. It has multiple functions and is a substitute for many
3. Alternatives to single-use plastics
4. Packaging that makes you want to give it to your loved ones
5. Simple packaging that minimizes garbage
LANTERN &FLASH LIGHT
It is a mini light with the functions of a flashlight, a lantern, and a mobile battery. It is a highly versatile item that can be used not only outdoors, but also during everyday night outings and as a disaster prevention product. It can illuminate more than 100 meters away, and the battery lasts up to 10 hours, making it small but powerful.
STAINLESS STEEL TUMBLER
It is a tumbler made for the purpose of being able to be used in any scene. Outdoor beer, late-night highballs, and coffee at work or telecommuting. It is designed to be used in all of these situations, so you don't have to prepare glasses and mugs for each occasion.
Field Racks
It is a low table that is useful for organizing luggage outdoors. Afora field racks have a metal surface finish and a vivid appearance. Illustrated instructions are also enclosed so that even outdoor beginners can assemble and use it.
Who are supporting us?
Afora's products are appreciated by campgrounds and glamping facilities as an element whose unique design enhances the character and character of the facility. As an enrichment of these experiences, we help you make your stay special.
From camping beginners to veterans, from children to the elderly, people from all walks of life love Afora's products. By not choosing who uses it, the number of stores that handle non-outdoor products, such as general stores and select shops, is increasing. In fact, our products demonstrate their value in everyday life and have a design that fits in comfortably as interiors and miscellaneous goods.
In addition, products such as tumblers and lights have functionality that are useful not only for daily use in the house, but also for disaster prevention and outdoor activities. These versatility are the reasons why we are highly regarded by dealers and end users.
The packaging, which adopts a simple craft-like design, is also popular in the gift market. One of the reasons behind the growing demand for gifts is that there are still few brands that offer outdoor gear as gifts.
Above all, some of our customers who choose our products are highly environmentally conscious. This is a great added value for dealers, and it is a major appeal point for customers in this era who value environmentally friendly lifestyles.
All products
There are no products available for display
Products
All products
There are no products available for display
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