About the brand
In daily life, you can update yourself with products that incorporate functionality and cultural elements.
It is a lifestyle brand from Harajuku that proposes a total proposal.
It is a wide range of products with creativity that combines playfulness and multi-function with a focus on materials and design.
It can be used in a wide range of scenes from indoor to outdoor, and can also be used as a communication tool.
It is also characterized by many collaborative products with many companies and brands in other genres.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Led by directors with experience in the apparel, outdoor, and creative industries, it will be a lifestyle brand that proposes to people who want to update their daily lives based on their own. We hope that our products that pass cultural taste, carefully selected materials, designs, and multi-functionality through our own filters will be a catalyst for us to live a higher-grade daily life while gaining the sympathy of friends, partners, and family, while also valuing the connections of the people around us.
We offer a wide range of categories such as apparel, cosmetics, and wooden products that can be used as communication tools to deepen connections with people in lifestyles, and products that can create one's own activities and relaxing spaces (time).
Commitment to the product
Craftsmanship with craftsmen and factories in each field, carefully selected materials, and products designed by Plus Alpha will create topics and encounters, regardless of whether they are on or off, and will be a high-quality product that can be recommended as a gift with good taste.
It is mainly men in their 30s and searching for a new self while being particular about it, but many of the specifications and designs are unisex, and they are widely supported because they can be shared across families and generations.
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