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About the brand

A good life from "Kara" to the body. KARARAN, which is made from upcycled eggshells, cleans your daily life.
1
KARARAN is a sustainable brand that upcycles eggshells born in Japan, the world's second largest egg consumer.
2
If it's just sustainable, no one will use it, and if people don't use it, it won't lead to sustainability. KARARAN pursued functionality.
3
We have developed two types of items that are indispensable for daily life: disinfectant cleaner and vegetable and fruit cleaning agent.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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We want to leave abundant nature to the next generation.
 
Born and raised in the countryside, I took this nature for granted.
However, I learned that the ever-increasing amount of garbage has led to the development of rich nature and landfills. I can't go on like this, I want to protect the nature I love. That was the starting point.
Japan is the world's second largest producer of eggs, with 270,000 tons of eggs emitted every year, but few eggshells are reused, and most of them are disposed of in landfills at disposal costs. I had the opportunity to learn about such a situation, and I thought that I could make an effort to reduce waste by using eggshells that are discarded. If we can reduce the amount of garbage that is discarded... That's how I started.
 
 
 
 

What are we doing?

Upcycle eggshells!
In order to reduce the number of eggshells that are discarded, we thought about reusing eggshells. However, there were problems such as the fact that using eggshells as they are is very limited, and that it can be substituted even if it is not eggshells.
 
So, by modifying (processing) it, it's good because it's an eggshell! As a result of trial and error, we succeeded in transforming it into a product that is friendly to both people and the environment by processing it in a special way. It was completed in about three years from development, but there were many things that did not go well due to a series of failures. I didn't want to do anything half-hearted, so I pursued my ideals to the fullest.
And a vegetable and fruit cleaning agent and disinfectant cleaner using ingredients made from upcycled egg shells has been completed.
The name is KARARAN (shell = kara egg = orchid).
 
 

Commitment to the product

In Japan, the world's second largest egg consumer, KARARAN found new value in eggshells.
 
"Eating safe vegetables and fruits and maintaining a clean space will naturally lead to a sustainable future."
Not only is it good for your body, but "KARARAN" also delivers a healthy daily life that enriches your mind with consideration for the environment.
 
【Vegetable and fruit cleaning agent】
It is made without using any ingredients other than eggshells, and about 60 eggshells are used in one bottle. Pesticides can be removed and sterilized in 3 minutes of soaking, and powder can be added by pressing the bottle.
[Disinfectant cleaner]
It is made of egg shells + purified water. Since it does not use alcohol, it can be used safely for multiple purposes such as places that small children and pets touch.
In addition, the area around the kitchen is often wet with water, but KARARAN has a sterilizing power that lasts even if it is diluted 10 times with water, and it has the power to decompose oil.
It can be cleaned cleanly.
In addition, there is substantial evidence on the effectiveness and safety of the drug.
・Sterilization effect test, antibacterial effect test, deodorizing effect test, pesticide removal test, nutrient loss test, allergen test, human patch test, primary skin irritation test, acute oral toxicity test, biotoxicity test Conducted

Who are supporting us?

It is especially picked up by mothers with small children, health-conscious people, and people who are interested in sustainability.
We are often invited to sustainability-related events, and we participate in events in Tokyo 2~3 times a year.
 
[Buyer's voice]
・ Since the result is visible, there is a sense of security and satisfaction.
I bought it for the health of my children.
・ It is good that eggshells are the raw material.
・ You can't eat vegetables without this
 
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