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Chai over a bonfire
Spending time with fire brings the necessary energy to the minds and bodies of modern people.
We are developing products that make that time more comfortable and relaxing.
1
Packed with 8 kinds of whole spices and tea leaves necessary to make authentic chai.
2
The spices are crushed by themselves just before boiling, so the aroma of the spices is much better. In order not to impair quality even outdoors, the packaging is made of aluminum vapor deposition film with excellent light-shielding and moisture-proof properties.
3
By using the included tea bag, spices and tea leaves do not stick to the pot, and you don't have to worry about cleaning up outdoors.
Brand Owner
More about the Brand Owner
TOSHIHIRO MATSUURA
Born in Chiba Prefecture. After graduating from university, he got a job at a general company. He married his wife, who has been a lumber merchant for about 100 years, and after experiencing the fun and depth of wood and the actual conditions and issues of Japan's forestry industry, he launched IKORU in 2022. In April 2022, "firewood selected by a lumber store" was released.
In January 2023, we launched "Chai on a Bonfire" as a product that can propose a new way to enjoy bonfires and stimulate the demand for firewood itself. We are taking on the challenge of building a mechanism that will have an impact on Japan's abundant forest resources and industry.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
After graduating from university, I got a job at a general company and worked as a salaryman, and when I married my wife, who has been a lumber merchant for about 100 years, I was exposed to the fun and depth of wood and the actual conditions and issues of Japan's forestry industry, and this brand was born.
When I heard that the camping boom boosted by COVID-19 had started to receive inquiries about firewood for bonfires, I became interested in bonfires myself and tried burning firewood with the firewood I had purchased.
It was found that firewood for bonfires has a wide variety of characteristics and differences depending on the type of wood, such as hardwood and softwood, and the quality and price of firewood distributed also vary widely. As I researched firewood that could be used in a relaxed manner, I became fascinated by the depth of wood and wanted to produce firewood that I was satisfied with.
As I actually came face to face with firewood producers, I gradually came to know the deep-rooted issues in Japan's forestry industry.
The decline in lumber prices has led to a negative chain reaction, such as the aging of workers and the devastation of forests due to food damage.
In order to stop this chain, we thought it was necessary to create more demand for lumber itself.
In April 2022, we teamed up with Tofuji Shoten to release "firewood selected by lumber stores".
The thinned timber itself has been reborn as firewood with little smoke and good fire life.
Then, in January 2023, we launched "Chai over a Bonfire" as a product that can stimulate the demand for this firewood itself. With the desire to "create a way to spend time facing the bonfire more closely," the product is made by crushing the spices yourself and boiling them over the bonfire. In the future, we will take on the challenge of building a mechanism that will have an impact on Japan's rich forest resources and industry.
What are we doing?
The heat, light, and aroma of bonfires and the energy they produce for people.
We believe that the time we spend facing fire can bring the energy we need to modern people.
We are developing products that make it comfortable, easy, and enjoyable for everyone.
Commitment to the product
(1) The joy of creating
We packed 8 kinds of whole spices and tea leaves necessary to make authentic chai.
At first, follow the recipe. The second time, with a mixture of your favorite spices.
The spices are crushed on the spot, boiled in milk, and flavored over the bonfire are the best spices.
(2) Fragrant excitement
The spices are crushed by yourself just before boiling, so the aroma of the spices you feel when you drink them is much better. In order not to impair the quality of the spices even if they are taken outdoors, the package is made of aluminum vapor deposition film with excellent light-shielding and moisture-proof properties. The tea leaves are made from Brookbond's Assam CTC.
(3) Easy to clean up
By using the included tea bag, spices and tea leaves do not stick to the pot, and you don't have to worry about cleaning up outdoors. Dirt from the pan can also be easily washed off.
Who are supporting us?
The main demographic is men and women in their late 20s ~ early 50s who are interested in the outdoors and camping.
It is also purchased by those who like chai.
All products
There are no products available for display
Products
All products
There are no products available for display
Chai over a bonfire
Spending time with fire brings the necessary energy to the minds and bodies of modern people.
We are developing products that make that time more comfortable and relaxing.
1
Packed with 8 kinds of whole spices and tea leaves necessary to make authentic chai.
2
The spices are crushed by themselves just before boiling, so the aroma of the spices is much better. In order not to impair quality even outdoors, the packaging is made of aluminum vapor deposition film with excellent light-shielding and moisture-proof properties.
3
By using the included tea bag, spices and tea leaves do not stick to the pot, and you don't have to worry about cleaning up outdoors.
Brand Owner
More about the Brand Owner
TOSHIHIRO MATSUURA
Born in Chiba Prefecture. After graduating from university, he got a job at a general company. He married his wife, who has been a lumber merchant for about 100 years, and after experiencing the fun and depth of wood and the actual conditions and issues of Japan's forestry industry, he launched IKORU in 2022. In April 2022, "firewood selected by a lumber store" was released.
In January 2023, we launched "Chai on a Bonfire" as a product that can propose a new way to enjoy bonfires and stimulate the demand for firewood itself. We are taking on the challenge of building a mechanism that will have an impact on Japan's abundant forest resources and industry.
Read More
Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
After graduating from university, I got a job at a general company and worked as a salaryman, and when I married my wife, who has been a lumber merchant for about 100 years, I was exposed to the fun and depth of wood and the actual conditions and issues of Japan's forestry industry, and this brand was born.
When I heard that the camping boom boosted by COVID-19 had started to receive inquiries about firewood for bonfires, I became interested in bonfires myself and tried burning firewood with the firewood I had purchased.
It was found that firewood for bonfires has a wide variety of characteristics and differences depending on the type of wood, such as hardwood and softwood, and the quality and price of firewood distributed also vary widely. As I researched firewood that could be used in a relaxed manner, I became fascinated by the depth of wood and wanted to produce firewood that I was satisfied with.
As I actually came face to face with firewood producers, I gradually came to know the deep-rooted issues in Japan's forestry industry.
The decline in lumber prices has led to a negative chain reaction, such as the aging of workers and the devastation of forests due to food damage.
In order to stop this chain, we thought it was necessary to create more demand for lumber itself.
In April 2022, we teamed up with Tofuji Shoten to release "firewood selected by lumber stores".
The thinned timber itself has been reborn as firewood with little smoke and good fire life.
Then, in January 2023, we launched "Chai over a Bonfire" as a product that can stimulate the demand for this firewood itself. With the desire to "create a way to spend time facing the bonfire more closely," the product is made by crushing the spices yourself and boiling them over the bonfire. In the future, we will take on the challenge of building a mechanism that will have an impact on Japan's rich forest resources and industry.
What are we doing?
The heat, light, and aroma of bonfires and the energy they produce for people.
We believe that the time we spend facing fire can bring the energy we need to modern people.
We are developing products that make it comfortable, easy, and enjoyable for everyone.
Commitment to the product
(1) The joy of creating
We packed 8 kinds of whole spices and tea leaves necessary to make authentic chai.
At first, follow the recipe. The second time, with a mixture of your favorite spices.
The spices are crushed on the spot, boiled in milk, and flavored over the bonfire are the best spices.
(2) Fragrant excitement
The spices are crushed by yourself just before boiling, so the aroma of the spices you feel when you drink them is much better. In order not to impair the quality of the spices even if they are taken outdoors, the package is made of aluminum vapor deposition film with excellent light-shielding and moisture-proof properties. The tea leaves are made from Brookbond's Assam CTC.
(3) Easy to clean up
By using the included tea bag, spices and tea leaves do not stick to the pot, and you don't have to worry about cleaning up outdoors. Dirt from the pan can also be easily washed off.
Who are supporting us?
The main demographic is men and women in their late 20s ~ early 50s who are interested in the outdoors and camping.
It is also purchased by those who like chai.
All products
There are no products available for display
Products
All products
There are no products available for display
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