Hinokinohi

ヒノキノヒ

Vendor

日本コパック株式会社

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T6010501010417

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About the brand

The scent of cypress is loved by men and women of all ages. With its refreshing natural scent, you can enjoy the feeling of forest bathing. The woody and soft aroma makes you want to take a deep breath, and it matches a variety of occasions.

It has a simple and high-quality design that is easy to incorporate into your daily life. The beautiful white wood surface matches a variety of interiors. It is unpainted, so it can be used in water places.

We use domestic thinning wood and offcuts. Hinoki from all over the country In order to use it without bias, we do not dare to limit it to mountainous areas. We do not waste thin wood and other materials and make products.

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Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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Hinoki, a tree endemic to Japan.

We want to connect this beautiful and people-friendly tree to the future.

Hinokinohi started with such a thought.

Utilizing thinned wood and offcuts of domestic cypress,

It will be reborn as an attractive item.

It all started with a hanger.

We originally made hangers and fixtures.

A manufacturer that makes products in apparel shops, etc.

We have been manufacturing for more than 60 years.

I had never used cypress, which is a domestic wood.

One day, an overseas designer

There was a request to make "eco-friendly" hangers "out of Japan wood".

In order to respond to that request, we arrived at

It was a cypress, a tree endemic to Japan.

To everyone who actually goes into the satoyama and is involved in the work of making the most of the forest

I learned a lot.

In fact, about 70% of Japan's land area is covered by forests

It is a forest powerhouse.

Currently, the demand for domestic lumber is low, and maintenance cannot keep up

There are neglected forests in various places.

There are few uses for thinned wood, and it is either thrown away or used as fuel.

There are few heirs who will be responsible for the future of forestry.

I also learned a lot about the charm of cypress.

A soothing scent, like forest bathing.

Beautiful white wood skin.

Lightness when held.

"I can't believe there are such wonderful trees in Japan.

I want more people to know about it."

"And I want to make sure that this beautiful tree is properly connected to the future."

With that in mind, we want to make it easier to incorporate cypress into our daily lives.

We have launched a brand of miscellaneous goods.

That's how Hinokinohi came to be.

What are we doing?

We manufacture products using thinned wood and scraps of domestic cypress.

Thinned wood that is thin and cannot be used as a building material,

Utilizing thin and difficult-to-process scraps

We have reborn it into a product that is easy to pick up.

"Grandpa and Grandma's House",

"Temples, shrines, temples", "cypress baths", etc., cypress trees have a stubborn image.

Therefore, make it as simple and sophisticated as possible,

We try to create a design that you will want to use on a daily basis.

We are also conscious of not limiting the production area too much of the ingredients.

It is a cypress that grows all over Japan,

Depending on whether it is a brand cypress or not

There is a big difference in demand.

Our idea is to utilize thinned wood,

To be a force for Japan's nature, even if possible.

For that reason, we don't rely on brands

We collect ingredients from various production areas.

Loosen your commitment and move flexibly

We believe that it is necessary to coexist with nature.

Commitment to the product

The first attraction is the scent.

The refreshing scent of forest bathing

It is perfect for relaxing and refreshing.

α contains pinene, and in the forest

You can feel the comfort of taking a deep breath.

Aromatic oil distilled from the xylem of cypress

It is a 100% natural essential oil.

Hinoki cypress, which has been associated with life in Japan since ancient times,

It is a fragrance that is loved by many people.

With a gentle woody scent

Create a nice space.

The second attraction is the ease of use.

It's light and easy to carry, and even if it gets wet, you can dry it.

Speakers that can be used in the bath and outdoors are also popular.

Another characteristic of cypress is that the scent becomes stronger when wet.

The third attraction is the beauty of the wood surface.

The beautiful white cypress grain matches various interiors.

In addition, by making use of milestones as patterns, it becomes a one-of-a-kind design in the world.

Luxury hangers are also a popular item.

While protecting important clothes from losing their shape,

It gives warmth and quality to the closet.

Who are supporting us?

The target is women in their 30s ~ 40s,

It is used by a wide range of men, women, and genders.

Currently, the physical store is mainly collaborating with AKOMEYA.

We are handling it.

・Those who are interested in a comfortable life

・Those who like the scent,

・Those who like naturalness and sophisticated atmosphere

It is often chosen for.

Because it is Japanese,

When opening a POP UP store, from overseas customers

I was very happy.

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Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

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Interior goods and furniture

Hinokinohi

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Hinokinohi

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What are we doing?

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