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Maison YAYM

Maison YAYM

メゾン アイム
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maison YAYM
From a cup of tea, I met Japan that I didn't know yet. We will deliver herbal teas that taste the plants and stories of the production area.
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About the brand

From a cup of tea, I met Japan that I didn't know yet. We will deliver herbal teas that taste the plants and stories of the production area.
1
Masion YAYM proposes time to prepare the mind and body through plants.
2
This herbal tea is a herbal tea that allows you to feel the scenery and atmosphere of the local area, with plants from each production area in Japan as the main character. It is designed so that you can pick up the story in the background.
3
We do not use any colorants, flavors, preservatives, etc. Enjoy the gentle aroma and taste of the herbs themselves. In addition, each tea bag is also manufactured by hand.

More about the Brand Owner

Uhh

ウー

As he gained experience as a buyer in the women's clothing and miscellaneous goods field at a department store, he began to find value in the "stories behind things". In 2020, he encountered phytotherapy through a Femtech event, and through the experience of self-care with plants, he was fascinated by the power of plants and the depth of the blessings rooted in the land. Since then, he has acquired various qualifications while deepening his studies. He continues to specialize in phytotherapy and fasting using herbs. At Maison YAYM, we incorporate the stories of plants and their lands from all over Japan into a cup of tea. It delivers "the experience of encountering Japan that you don't know yet".
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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From a cup of tea,
I met Japan that I didn't know yet.
　
This country has beautiful lands that are not yet widely known,
There is the blessing of plants that have been nurtured there.
　
"Traveling herbal tea" is
Plants from all over Japan play a leading role, the scenery and atmosphere of the land,
It is a series that even the story in the background is put into a full box.
　
The moment I touched the scent, a scenery somewhere suddenly came to mind,
Thoughts go to places I haven't seen yet.
　
It's not a trip to a long distance,
A small travel experience that quietly spreads in everyday life.
　
This cup
It will be an opportunity for someone to get to know a new land,
So that it will eventually become a reason to want to visit that place.
　
With such thoughts,
We deliver each one carefully.
　

What are we doing?

■Concept|"Tea that starts your journey by drinking"
　
　
"Traveling herbal tea" is
It is a tea that allows you to experience the scenery and atmosphere of the place through plants from all over Japan.
　
Not just taste and aroma,
By delivering the background of "where and how it was nurtured",
Create a small travel time in your daily life.
　
■Commitment
　
　
1|Blend design based on the production area
The main character is not the flavor, but the "plants of the land".
We choose materials that are rooted in the climate and culture of each region, and design them to bring out their individuality.
Each tea has a clear "protagonist".
　
2|Design to deliver the story
Products are always linked to the background and story of the production area.
We consider it a product that includes not only drinking but also the experience of "knowing" and "imagining".
　
3|Taste and design that blends into everyday life
It is not something special, but something that can be picked up repeatedly in everyday life.
It is designed to adjust the intensity of the aroma and the balance of taste so that you can continue to drink it.
It is also characterized by being caffeine-free and does not choose any occasion.
　
4|Packaging that arrives like a "letter"
Like a letter received from a traveling destination, the experience is designed to make you want to give it to someone.
When you open the box, you will receive a message from the land.
It is designed to be a natural choice as a gift.
　
5|A brand that re-edits the charm of Japan
Even lands that are not known as tourist destinations have fascinating plants and cultures.
Re-edit them in the form of "tea",
One of the roles of brands is to deliver the charm of Japan from a new perspective.
　

Commitment to the product

Traveling Herbal Tea 001 Lemongrass|Saga Takeo
In the terraced rice fields where the soft wind escapes,
Slowly growing lemongrass.
　
　
Takeo City, Saga Prefecture.
In this land known as a hot spring resort with a history of 1,300 years
One herb is grown.
That is the lemongrass of Takeo City.
　
This field, which originally started from a place that was abandoned farmland,
It has been regenerated little by little by the hands of local people.
Today, it is known as one of Japan's leading production areas.
Takeo City's lemongrass is soft not only to the leaves but also to the stems.
It is characterized by a fresh, somewhat fruity aroma.
　
When you pour hot water into a cup, the aroma rises softly.
At that moment, a quiet afterglow spreads, as if the scenery in the distance overlaps.
　
Time in everyday life, as if going just a little farther away.
From a cup of tea, I met Japan that I didn't know yet.
　
　

Who are supporting us?

■Main Target
Women who value their sensibilities and seek "small margins" and "quality time" in their daily lives
Age: Mainly in their 30s and 40s
Lifestyle: People who want to cherish the time to prepare themselves even when they are busy with work and family
Ambition:
・I feel the value of the story and background
・Choose based on "experience value" rather than price
・Highly interested in travel, food, and lifestyle
　
■Sub-target
Demand for gifts and souvenirs
　
Those who are looking for a "light gift" with good taste
Department store and select shop users
Gifts for women (birthdays, thank you, seasonal gifts, etc.)
　
■Motivation for purchase
Relax time for yourself
I want to feel like I'm traveling/change my mood
I want to choose a product with a story
I want to give a gift with good taste
　
■Compatibility with stores
Select Shop
Lifestyle Shop
Department stores and gift sections
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Deferred payments of up to 60 days
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Deferred payments of up to 60 days
Pay for purchases by invoice. Payment via credit card is also accepted.
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Maison YAYM
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