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〜1,000
Followers

ENCHANT

エンチャント
Focusing on semi-cured gel nail seals made in Japan that pursue nail and environmental friendliness, we deliver self-nail products that bring out the inner beauty of everyone.
〜1,000
Followers
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About the brand

Focusing on semi-cured gel nail seals made in Japan that pursue nail and environmental friendliness, we deliver self-nail products that bring out the inner beauty of everyone.
1
It is a nail seal with a unique structure that does not interfere with the original function of the nail, and contains nail care ingredients using medical adhesive.
2
Developed vegan and cruelty-free, patch tested and stinging tested. Made in Japan from planning to manufacturing and packaging.
3
It can be used regardless of age or gender with a nail design that considers beauty and strength that is not caught up in cuteness and a brand design based on monotone colors.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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It all started with the phrase "nails are the ones that come into your field of vision many times every day."
 
Establishment of this brand ~ The representative of our company, who is involved in product development and design, has been working in the fashion field for a long time and has been doing various jobs, and is very interested in the influence of color and design on the mentality, and wants to create something that can be worn and enjoyed.
 
In the course of listening to the opinions of many people and researching them, I came across the phrase "nails are the ones that come into my field of vision many times every day." I don't remember where I met it anymore, but when I actually do my favorite nails in my life, I see them in many situations throughout the day, and I realize that they motivate me and heal me.
 
And I felt that a new product that can take the best of gel nails, which have become the mainstream in nail salons, and nail polish, which has been mainstream in self-nails, is a gel nail seal that cures with a nail light, and I want to do more of this! I wanted to develop and create a product from scratch.
 
We thought that if it was a brand that would be with us for a long time, it would need to be a brand that would be environmentally and socially sustainable, and if it was a nail that would be loved for a long time, it would be necessary to have nails that would not adversely affect the nails, so we developed a product through joint research and completed the product over a period of more than two years.

What are we doing?

Concept: "Beauty that transcends gender and attracts the heart."
ENCHANT believes that beauty is a unique charm that everyone has, regardless of gender or age.
We bring out the charm of this and deliver products that beautifully color the hands that are most visible in daily life.
 
We believe that the beauty that the brand should provide is not only design, but also health for people and the environment, and we pursue environmentally friendly product manufacturing that is considerate of nails. This allows for a pleasing aesthetic and contributes to a sustainable future.
 

Commitment to the product

Features of Gel nail stickers
 
 
 
 
 

Who are supporting us?

ENCHANT is loved by people of all ages and genders
We aim to be a brand, but our core customers are
 
【Age/Gender】25~35 years old male, 25~40 years old female
【Place of residence】Lives in urban area
Values: Highly health-conscious and scrutinizing what suits them
[Source] Gathering information using SNS and web media
【Purchasing behavior】Prefer online shopping, but also use local purchases
Hobbies: Travel, music, art, technology, fashion
                  
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