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TENTO

We propose a wardrobe for adult women who enjoy their own fashion in free combinations regardless of age or scene

6,106

Followers

TENTO

テント

Vendor

株式会社A・Plus

We propose a wardrobe for adult women who enjoy their own fashion in free combinations regardless of age or scene

6,106

Followers

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Female Leadership

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About the brand

We propose a wardrobe for adult women who enjoy their own fashion in free combinations regardless of age or scene

TENTO is a two-year-old e-commerce fashion brand that launched in the fall of 2022.

Although it is simple, it features a product that is new and has a witty design, and can be worn alone or layered.

Learn more about this brand

Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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The brand name "TENTO" is a coined word that is a combination of 10 = TEN and color = TINT.

I want to enjoy fashion freely in my own way, regardless of age or scene.

For modern women who have such thoughts, we established the brand with the desire to propose fashion that adds color to each person's individuality and brings out their charm.

What are we doing?

We value the margins that give confidence and joy to the wearer and bring out their individuality

At TENTO, we select high-quality materials and feature neutral colors.

Rather than excessive design, we focus on new balances and silhouettes in simplicity, and we create products through trial and error many times, down to the smallest details.

One of the features of TENTO is that there are many products that look great not only in one piece but also in layering, and there is a high degree of freedom in coordination, so you can wear it in your own way.

Commitment to the product

Most of the process from design to manufacturing is carried out in-house, and the process up to inspection is consistently carried out in-house, which leads to improved quality control.

In particular, we have a wide range of knitwear, which we specialize in from high gauge to low gauge.

In addition to knitted products, items that combine knitted fabrics with outerwear and cut-and-sew details are also our strengths as we specialize in knitwear.

In addition, we are particular about materials that are comfortable to wear while expressing a sharp silhouette, the balance of size, and even the smallest details.

<T24236029 Turtle > with bustier

A knitted ensemble made of superfine merino wool and characterized by a smooth texture.

We used two types of knitting machines, 16 gauge and 14 gauge, to pursue a beautiful silhouette.

It is an iconic item of TENTO with high-quality materials and a design that expands the range of coordination.

Short blouson made of compressed bouclé jersey.

Knit ribs knitted with weft knitting are docked to create a design that is both comfortable to wear and has a beautiful silhouette.

The point of this product is the three-dimensional silhouette and the uncut outseam that takes advantage of the characteristics of the material.

Who are supporting us?

It is supported by many adult women, mainly women in their 30s, who are particular about their lifestyles and hobbies, as well as fashion.

Currently, we are selling on our own site, at two EC malls, and wholesale at select shops in Japan.

It has been well received as "a simple yet well-designed item" and "quality value beyond the price".

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Return unsold inventory

There is a return period, so you can rest assured even if you are purchasing for the first time. Try different brands.

Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

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Supported by rich content and AI recommendations

Create the perfect merchandising plan backed by brand stories and AI-driven recommendations.

Supported by rich content and AI recommendations

Create the perfect merchandising plan backed by brand stories and AI-driven recommendations.

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