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Muchazoen / yaetoco

Muchazoen / yaetoco

無茶々園 / ヤエトコ
Vendor
株式会社地域法人無茶々園
It is a producer organization that works on environmentally friendly agriculture and community development in Ehime Prefecture. Based on the concept of "everything made in the field, without leaving anything left", we will deliver a variety of products.
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Invoice registration number

T6500001007946

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About the brand

It is a producer organization that works on environmentally friendly agriculture and community development in Ehime Prefecture. Based on the concept of "everything made in the field, without leaving anything left", we will deliver a variety of products.
1
Muchajoen, a citrus producing area along the coast of Shikoku and Ehime, has taken root in the community and has been working to create an ecological agricultural community.
2
Citrus fruits and vegetables made by Muchajoen producers. We will deliver a variety of products using these as the main raw materials.
3
The cosmetics brand "yaetoco" is made with essential oils and distilled water from the citrus fruits of Muchajoen, which are grown without relying on pesticides as much as possible.

More about the Brand Owner

高瀬 英明

HIDEAKI TAKASE

Born and raised in Onikita, Ehime Prefecture, surrounded by mountains. He went on to study economics at Ehime University, while spending his days immersed in the Internet. It was the dawn of the Internet. By putting myself in the midst of a whirlpool of information, I naturally cultivated the ability to organize information and grasp the sense of the times. He was interested in marketing, and after working at a major supermarket that operates nationwide, he returned to his hometown of Ehime in 2008 and joined Musara-en. In 2012, he launched the cosmetics brand "yaetoco" using citrus oil.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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All the things made in the fields.
Citrus fruits can only be harvested once a year, but not all of them can be shipped as fruits and vegetables. Although the appearance standards of Muchajoen are more acceptable than those of general ones, fruits that are too large or too small, or whose skin is lumpy and affect the taste, are turned for processing.
　
At Muchajoen, we are working on the production of a variety of processed products based on the concept of "leaving everything that is made in the field". Marmalade made by adding raw sugar to the peel and juice from the juice bottled by squeezing the whole fruit, and essential oil extracted by distilling the peel. All of these products take advantage of the flavor and aroma of citrus.
　
　

What are we doing?

As natural as possible.
The origin of Muchajoen is in the experimental garden of Iyokan, which explored organic agriculture by groping. As we spread to the region, we have established common cultivation guidelines and have been working on the cultivation of tangerines that are unique to Muchajoen.
Citrus fruits only once a year. Even if we have to use pesticides, we are working to keep them to a minimum during the year-long cultivation period. In exchange for a beautiful appearance, we create a product with a sense of security and vitality.
　
　
　

Commitment to the product

[Tangerine juice (blend) 180ml]
The juices of Onshu tangerines, ponkans, and Kawachi mandarin oranges grown by Muchazoen growers are blended in a ratio of 6:3:1. The calm flavor of Onshu tangerines is combined with the sweetness of ponkan and the acidity of refreshing Kawachi bankan, creating a taste that brings out the citrus flavor.
Sweetness: ●●● Sourness: ●●
　
　
[Organic sun-dried radish 35g]
Organic radishes grown in the Hojo Kazehaya Garden on the mountain were transported all the way to the seaside town of Akihama Town and dried in the sun and sea breeze. It is a flavorful dried radish with a strong sweetness. Organic radishes containing about 700g of raw materials are condensed into 35g after drying.
　
　
[Iyokan Moisturizing Hand Cream 20g]
The gentle and sweet scent of Iyokan is a soothing hand cream. What I was particular about was just the right feel. The cream, which is a little firm but spreads well, has a firm moisturizing feel and is not sticky. While moisturizing your hands during breaks, you can enjoy the warm and cute packaging and the delicious scent that will make you smile.
　
　
　

Who are supporting us?

The main target audience is women in their 30s and 40s who want to live a natural and polite life. However, it is actually purchased by people in their 20s and 50s, and is accepted by a wider range of people.
We offer a wide range of stores, including select shops, general stores with natural tastes, and gift shops with design preferences. It seems that there is a strong demand not only for yourself but also for gifts.
　
　

Brand review for Muchazoen / yaetoco

Reviews, word-of-mouth, and impressions from buyers who purchase this brand
Showing 3 of 3 results
Other retail stores and e-commerce sales
Posted on
11/21/25
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サンプル商品を試させていただき、誠にありがとうございました。 吸収性が非常に良く、みかんのような爽やかな香りも大変好評でした。 お客様からの関心も高く、近いうちに他の商品も購入させていただく予定です。 今後ともどうぞよろしくお願いいたします。
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This review is based on orders for the following products
Interior Goods
Posted on
10/31/25
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ハンドクリームとても良い香りです。自然な香りでとても気に入りました。お客様にもパッケージが可愛く、プレゼントにもお求め頂いています。
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This review is based on orders for the following products
Others
Posted on
7/17/25
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自然な優しいかおりが、とても癒されます。匂いが残る、化学香料ではないので、安心して使うことも出来ます。
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This review is based on orders for the following products
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