Tableware for the holidays
Bêtises <Betties> / Fine and playful table napkins made of high-quality linen
Opened in 2021, lifestyle brand Betises' tableware is popular for its unique style that is both classy and playful.
All product designs and patterns are created by the designers themselves with great care, and can be used for a long timeWe use high-quality linen from all over the world.It does. The point of Betty's is that linen items, which often have relatively simple designs, add a playful spirit of dyeing, embroidery, and decoration.
The target audience is women in their 30s and older who want to enjoy cooking and dining time in style.
Among them, the main customer group is women in their 40s to 60s, who have taken their hands away from their children and are starting to spend more time on their own. We have been exposed to many interior goods so far, and we have been supported by customers who are knowledgeable about all kinds of brands, materials, functionality, etc., and are highly sensitive.
"There is no other!" or "I was looking for an item like this!" It has been well received.