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Valuing the desire to "make something that is not in the market and something that was missing", it is a "manufacturing" brand that is particular about materials and products made in Japan.

〜1,000

Followers

raer

Vendor

合同会社らゑる

Valuing the desire to "make something that is not in the market and something that was missing", it is a "manufacturing" brand that is particular about materials and products made in Japan.

〜1,000

Followers

Locally Made

Small Batch

Not on Amazon

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About the brand

Valuing the desire to "make something that is not in the market and something that was missing", it is a "manufacturing" brand that is particular about materials and products made in Japan.

We manufacture storage accessories using canvas and leather.

All products are made in Japan.

We mainly design goods that make visiting shrines and temples fun.

Learn more about this brand

Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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Grip(こしRaeru）

Create something that has a shape or a certain function.

place an order(AtsuRaeru）

Let them make it the way they want.

arrange(ShitsuRaeru）

Trim and decorate.

These words were born from the history of the ingenuity and wisdom of craftsmen involved in manufacturing.

Inheriting the meaning of words and creating something that is close to the present.

「raer(Rael)" is a brand that was born from the three letters that are common to words.

For example, is it really what we want?

For example, the more you use it, the more you can enjoy the change in aging.

For example, can it fit into your daily life and enrich your feelings?

「raerWe aim to realize "those of example" in manufacturing.

What are we doing?

Commitment to Made in Japan

「raer"We manufacture products that match the culture of Japan and the lifestyle of Japan.

Therefore, in order to realize this commitment, we started by searching for craftsmen in Japan.

From the encounter with the craftsman, based on the skills and wisdom of the craftsman, we conduct a thorough interview about "what can be done" and "what kind of things can be created".

and "raerWe share the ideas for products created from the brand's thoughts with the craftsmen and work together through trial and error.

Since we work together to create a product through trial and error over and over again, it is difficult to do it overnight, and it takes a lot of time to complete a single product.

However, we believe that by carefully carrying out this process, we will build a relationship of trust with the people involved in the product, lead to sustainable manufacturing, and contribute to the local community.

Commitment to small lots

Currently, "raerMany of the products handled by the company are canvas and leather sewn products.

Craftsmen do most of the production process by hand.

Therefore, mass production is not possible.

However, it is precisely this that creates the unique texture of the small-lot products.

Commitment to the product

Select a material that increases the texture with use

As the material of the product, we use canvas and leather, which become softer and deeper in taste as you use it.

Please enjoy the process of change (aging) that fits into your life.

[OFUDA-Pocket]

「raer" was the first product to be made, and it continues to be a popular product.

The concept is "stylishly storing the god shelf".

In order to solve the problem of having trouble with a place to put the bills received at the shrine, we made a shrine shelf of Reiwa together with the shrine priest.

With a fabric wall pocket design that can be used anywhere, it can hold up to three bills that are awarded at many shrines, from Jingu cannabis (Ise Jingu shrine tags distributed nationwide) to bills that can be received at local shrines.

In addition, in consideration of the importance of enshrining the bill, it is designed to be a side frame so that the letters of the bill can be seen properly.

We are particular about the material and use canvas made in Japan and finish it by domestic sewing.

[OMAMORI-Pocket]

This is a new product developed with the keyword "Mamotte micelle (protect and fascinate)".

It is recommended for those who are a little reluctant to carry the amulet hanging as it is.

It is a simple "protect and fascinate" unisex design, so anyone can use it.

You can make the most of the good texture of nume leather and enjoy aging due to the unique characteristics of natural leather.

It is designed so that you can catch a glimpse of your important amulet through the window on the main body, and it is also possible to store cards other than the amulet.

Who are supporting us?

We handle products targeting those who have a hobby of visiting shrines and temples, including collecting red seals, which are popular among young people.

The customer base is popular with people in their 30s and older who are calm and cherish their lives. We try to have a unisex design, so the ratio of male to female end users is almost the same.

Wholesalers include general merchandise retailers and souvenir shops nationwide.

Currently, there are many products related to visiting shrines and temples, but in the future, we will develop a wide range of products that are close to our daily lives.

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There is a return period, so you can rest assured even if you are purchasing for the first time. Try different brands.

Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

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