The item has been added to your cart

【Tokyu Plaza Ginza B1F】A lifestyle brand that handles original "linen" products that decorate kitchens and dining tables. Aprons, mittens, bags, etc. that are particular about materials and designs.

2,010

Followers

bêtises

べティーズ

Vendor

アトリエ・べティーズ株式会社

2,010

Followers

Eco-friendly

Organic

Not on Amazon

All products

Search by related categories

About the brand

Focusing on aprons, we produce original mittens, placemats, table runners, tote bags, etc. We have a shop in Tokyu Plaza Ginza.

At Betty's, we aim for items that can be used for a long time, and we use high-quality "linen" from all over the world. We aim to create products that are close to high-quality lifestyles.

Linen items often have a relatively simple design, but the playfulness of dyeing, embroidery, and decoration is a unique point of Betty's.

More about the Brand Owner

大谷有里朱

ALICE OTANI

Betty's is a mother-daughter brand launched by a mother and daughter. While cherishing time with family and friends, we have shaped the brand itself with heartfelt memories surrounded by the things we like. The pattern and design of the original fabric items handled by gooods are handled by my second daughter, ALICE. While studying at Keio University's Faculty of Commerce, she studied fashion design, pattern making, and production at ESMOD Tokyo before moving to France. After graduating in 2018 from the Department of Accessories in ESMOD Paris, she gained experience as a designer for several leather goods brands, including Le tanneur, which has been in Paris for more than 100 years. With the experience and design skills cultivated in Paris, we create popular products that are loved by all generations.

Learn more about this brand

Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

Auto-translated

Show original

Betty's started with three mothers and daughters.

We have lived our lives with great importance on the living environment in our "homes" where we stay for the longest time in our daily lives. Especially in this day and age, I feel that we are being asked again what it means to be comfortable at home.

We love to stick to small crushes and create spaces and things while being excited. I would like to propose ideas for living that will set up a lot of charming pranks and make life exciting and fun.

And I want to create a life that excites many people.

I believe that this is Betty's wish and mission.

What are we doing?

"Bêtises" is the French word for charming prank.

Betty's is such a playful home accessories brand.

Inspired by a Provençal house where you can feel the light and breeze of the Mediterranean, we have a range of natural and warm items.

Focusing on "linen" and "flowers", we create original products that are indispensable for enjoying the time in the kitchen and dining table more richly, and propose an exciting life.

The light-drenched patio brings family and friends together. Wear your favorite apron, cook a hot meal, and smell the scent of freshly picked herbs and lemons. Plates of linen napkins, bread, olives and wine are lined up, and laughter can be heard from them.

Betty's item that encapsulates such a scene full of love.

We hope to create a small crush in your daily life and deliver a time where you can relax from the bottom of your heart in your own way.

Betty's is a mother-daughter brand launched by a mother and daughter, and while cherishing time with family and friends, we have shaped the brand with heartfelt memories surrounded by the things we like.

Please take a look at the world of Betty's.

Commitment to the product

◆ Linen that can be used for a long time

Linen with a natural atmosphere and an elegant luster. It is a type of natural fiber "hemp", and many people are captivated by its pleasant touch.

It is also attracting attention as a very eco-friendly and sustainable material.

However, the appeal of linen is not only that, it is also very durable and is the perfect material for the kitchen scene! It is the strongest of the natural fibers and is twice as strong as cotton. Since it repels water, it is difficult for dirt to soak in, and even if it gets dirty, it usually comes off after washing. In addition, it has the property of increasing its strength when it gets wet, so it is safe to wash it repeatedly.

If you know the characteristics of linen and use it well, you can use your favorite items for a long time.

◆ We use high-quality linen from all over the world.

At Betty's, we use high-quality linens from around the world, such as Lithuanian linen, Kortrijk linen, and Italian linen, and aim to create products that are close to high-quality lifestyles.

Even the same linen has a completely different texture and feel depending on the production area! We offer linen that does not wrinkle easily, linen that is very light, etc., according to the customer's preference.

◆ Playfulness through dyeing and embroidery

Linen items often have a relatively simple design, but the playfulness of dyeing, embroidery, and decoration is added to the linen, which is a unique point of Betty's!

Experienced designers in Paris have carefully designed every detail, interspersed with playfulness and ideas.

The production process is carried out with the cooperation of selected factories. Please enjoy the items carefully crafted by the hands of craftsmen in each field.

Who are supporting us?

It is targeted at women in their 30s and older who want to enjoy cooking and dining time in style.

At the shop on the B1F of Tokyu Plaza Ginza, the main customer base is women in their 40s to 60s, who have taken their hands away from their children and are beginning to spend more time on their own. We have been exposed to many interior goods so far, and we have been supported by customers who are knowledgeable about all kinds of brands, materials, functionality, etc., and are highly sensitive.

"There is no other!" or "I was looking for an item like this!" We have received many positive comments such as "I want another one after using it!"

▼ Excerpt from the review of the online shop

・ (Apron) I think it is the best apron with good taste in texture, color, and design, and warmth in the luxury of linen.

・ (Apron) I was impressed by the gentle color and the beauty of the silhouette when I actually wore it!

・ (Kitchen mittens) I was attracted to the unique design and bought it. I like it because it is so cute that it can be displayed as an interior.

・ (Kitchen mittens) I bought it as a gift for a friend, but I am very satisfied with the cuteness more than I imagined, including the wrapping!

---

We have a track record of wholesale sales to all over the country. It is handled by general stores, apparel shops, restaurants, hotels, etc.

We have opened many stores in department stores such as Takashimaya, Mitsukoshi, and Matsuzakaya, as well as commercial facilities such as Marui Loft, and our customers are satisfied.

As a staff apron for restaurants, for several companies

While cost-effective and easy-to-use brands such as Nitori and IKEA are gaining popularity as customer needs, there are few brands that can be recalled first by customers who value "luxury (high quality) × special (unique)", and many people say that it is difficult to find good items.

We are confident that we will provide it as an item that will please such customers.

goooods is a B2B marketplace where you can buy products easily and risk-free.
Get unique, high-quality items at commission-free wholesale prices.

Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

Find high-quality, unique brands

Discover the ideal product for your store from an expanding selection of brands every day.

Find high-quality, unique brands

Discover the ideal product for your store from an expanding selection of brands every day.

Supported by rich content and AI recommendations

Create the perfect merchandising plan backed by brand stories and AI-driven recommendations.

Supported by rich content and AI recommendations

Create the perfect merchandising plan backed by brand stories and AI-driven recommendations.

Get a 3,000 yen coupon for your first order!
You can also get an up to 30,000 yen coupon!

Looking for products like bêtises? Here are some more brands we recommend.

和歌のめぐみ

豊かな自然に囲まれた果実王国「和歌山県産」の厳選された果物を、伝統的な日本酒とあわせました。余計な添加物を加えない、ナチュラルな果実の味を楽しめます。

腰古井

天保年間1830年創業、200年近い歴史を持ちます。磨き上げられた米と私有地の山林から湧く天然水と南部杜氏伝統の技が、旨い「腰古井」の酒を造ります。

米田酒造　【豊の秋】

1896年（明治29年）創業、島根県松江市の中心地に位置する酒蔵です。「ふっくら旨く、心地よく」をモットーに、お食事に寄り添うような酒造りを目指していまます。

ヤマヤ醤油

創業1850年。「大豆・麹・発酵」をテーマに遠州地方の食文化を守り続けています。古来より伝わる自然由来の発酵食品を通して皆様の美容と健康をサポートします。

平田酒造場

江戸時代創業、明治に酒造場設立　岐阜県飛騨高山にある小さな酒蔵。小規模で昔ながらの手造りにこだわっています。「酒は醸し育てるもの」が信念です。

ハチマル

静岡県牧之原市にて、190年以上続く醤油の製造販売を行っています。地域の人々に愛され今もなお変わらぬ味にこだわり丹念に製造しています。

WAKAPLUS

「日常に、和の香りをプラスするー。」和の文化や香りと触れ合う機会が減った今の時代だからこそ使ってほしい、和の香りに癒されるフレグランスシリーズ。

河上工芸所

人に優しく環境・素材にも優しい

KINOWA

和歌山県高野町の森林組合が運営するKINOWA。材木にならない木や枝葉を日常アイテムに変え、売上の一部を森林に還すcycleを作り出したいと願っています。

職人醤油

日本各地の醤油を100mlサイズで紹介する醤油の専門店。代表の高橋万太郎が全国各地の400以上の蔵元を訪問してセレクトした約120種類をラインナップ。

株式会社八旗農園

和歌山県紀の川市桃山町でブランド桃「あら川の桃」を生産するとともに、自社工場を持ち桃ジュース、ゼリーなどさまざまなくだものの加工品の製造・販売も行っております。

tangobar

海の京都を拠点に、地域の食材の作り手と一緒に、小ロットならではの手詰め加工で作る強みを活かし、缶に入った一品料理の「ごちそう缶詰」を開発しています。

YOKACHORO FOOD BASE

今までは使い道のなかった間引きや摘果等の作物や、流通に乗せにくい規格外品などを活用し、料理人だからこそできる「作り込む」瓶詰・缶詰を、全て手作業で作っています

Casa de IL GUSTO

Casa(カーサ)とは”家”、IL GUSTO(イルグスト)とは”味”という意味。和歌山からレストランやホテルのシェフが作る本格料理の味をお届けいたします。

aVin

ビオワイン専門店。ビオで栽培され、野生酵母で醸し、酸化防止剤を入れないか最小限にとどめたワインを、南仏から輸入販売しています。長野ワインも多く取り揃えています。

出雲多伎ＢＲＥＷＥＲＹ

「夕陽１００選」にも選ばれた水平線に沈む美しい落日が拝める海辺の小さな町で美肌県No1に何度も選ばれた源となる美味しい水を使用して醸造しております。

Daily Aroma Japan

香りでつなぐ人・地域・暮らし。精油が持つ植物の力を通じて、毎日をもっと豊かに。

Holoyowaz

「ノンアルコールワイン=おいしくない」の常識を覆す本格・脱アルコールワイン”専門店世界中から150種類以上を取り寄せて試飲し、高水準の本物だけを厳選しました

見好養蜂園

佐賀県基山町にて養蜂業を営み、山々に自生している自然木といわれる花木を中心に、5～6月の短い期間に集中し花蜜を蜜蜂たちに採蜜してもらっています。

菊風たおる

あなたの丁寧な生活に。ふわふわの肌触り、使い続けてもイヤな臭いがしない、いつまでも心地よく使える理想のタオルを追究し誕生したのが「菊風たおる」です。

MAVIE

「オーガニック」はワインの美味しさを追求した結果として辿り着いた選択。蔵元で味わう感動をそのまま届けたい。創業1998年日本初のオーガニックワイン専門店。

かきぶち農園

和歌山県みなべ町の梅農家です。広大な自然の恵みを借り、豊かに実った梅。全て無添加・無着色。薄皮にたっぷりの果肉が特徴の南高梅。1粒1粒に想いを込めています。

HAYAMA AROMANCE

素敵な香りがある生活を提案します。コートダジュールと葉山の自然豊かな風景を重ね合わせて調香した香おりをライフスタイルとしてお届けします。

VIGNETI GIOLE

トスカーナの自然と共に夢に真っ直ぐなファミリーと仲間たちで作っているワインやオリーブオイル。

MOKUHARU

木の温もりと香りを身近に。紀州・熊野の天然無垢の木材を使った雑貨ブランド

SOUTH HORIZON BREWING

高知市発、受賞歴多数のクラフトビール。独自の製法と豊かな味わいで、多くの人々に支持されています。地元の自然と伝統を大切にしながら、最高のビールをお届けします。

yaso

八ヶ岳の麓である、長野県の樹木を活かしたプロダクト。松葉茶、松のお香、自社蒸留した樹木の精油、草木染めなどを展開しています。目指す風景は「森と寄り添う暮らし」。

SOJYU

SOJYUは、ひとりひとりの「素」と向き合う美意識を大切にし、それぞれの「充」をサポートすることを目指して生まれたパーソナルケアブランドです。

THE STORY 世界のおいしい手仕事

これまで語られることのなかった世界中の職人のこだわりや想い、途方もない程のプロセスを美味しい手仕事とともにお届けするブランドです。

ALDEA YAMASHIRO BEERS

カリフォルニアのアパートメントALDEAで暮らし学んだ個性的で自由なクラフトビールに、地元京都府南部山城の地産の恵みが活かされています！

Search by Category

bêtises

bêtises

bêtises

With free user registration, you can check the wholesale prices and transaction conditions for all products!

Do you face these challenges in your daily procurement tasks?

I can't seem to find any good products...

You will find many high-quality and unique brands.

Find the perfect products for your store from the rapidly growing list of brands every day.

Procurement tasks take up a lot of time...

Streamline the procurement process for contracts, orders, and payments.

Streamline all your procurement tasks in one place, allowing you to spend more time on customer service and sales activities.

Easily find unique products and place orders with ease.
No more procurement headaches.

Steps

Purchasing is easy in 4 steps

FAQs

Frequently Asked Questions

すぐに使える3,000円クーポンプレゼント！
さらに今なら最大3万円クーポン進呈！

Sign up to shop from RUBYAN

Let's stock up on high-quality products from various brands of Japan that can only be purchased here.

・ Digital and simple ordering procedures
and exhibition-level product information

bêtises

All products

About the brand

More about the Brand Owner

大谷 有里朱

ALICE OTANI

Learn more about this brand

Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Looking for products like bêtises? Here are some more brands we recommend.

Purchasing is easy in 4 steps

Frequently Asked Questions

Sign up to shop from RUBYAN

大谷有里朱