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bêtises<べティーズ>
A lifestyle brand that offers original linen fabrics that decorate kitchens and dining tables. We propose a unique style with elegance but also a playful spirit.
1
Focusing on aprons, we produce original mittens, placemats, table runners, tote bags, etc. We have a shop in Tokyu Plaza Ginza.
2
At Betty's, we aim for items that can be used for a long time, and we use high-quality "linen" from all over the world. We aim to create products that are close to high-quality lifestyles.
3
Linen items often have a relatively simple design, but the playfulness of dyeing, embroidery, and decoration is a unique point of Betty's.
Brand Owner
More about the Brand Owner
大谷 有里朱
ALICE OTANI
Betty's is a brand that was started by three mothers and daughters. The pattern and design of the original fabric items handled by gooods are handled by my second daughter, ALICE.
While studying at Keio University's Faculty of Commerce, she studied fashion design, pattern making, and production at ESMOD Tokyo before moving to France. After graduating in 2018 from the Department of Accessories in ESMOD Paris, she gained experience as a designer for several leather goods brands, including Le tanneur, which has been in Paris for more than 100 years.
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Read More
Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
Betty's started with three mothers and daughters.
We have lived our lives with great importance on the living environment in our "homes" where we stay for the longest time in our daily lives. Especially in this day and age, I feel that we are being asked again what it means to be comfortable at home.
We love to stick to small crushes and create spaces and things while being excited. I would like to propose ideas for living that will set up a lot of charming pranks and make life exciting and fun.
And I want to create a life that excites many people.
I believe that this is Betty's wish and mission.
What are we doing?
"Bêtises" is the French word for charming prank.
Betty's is such a playful home accessories brand.
Inspired by a Provençal house where you can feel the light and breeze of the Mediterranean, we have a range of natural and warm items.
Focusing on "linen" and "flowers", we create original products that are indispensable for enjoying the time in the kitchen and dining table more richly, and propose an exciting life.
The light-drenched patio brings family and friends together. Wear your favorite apron, cook a hot meal, and smell the scent of freshly picked herbs and lemons. Plates of linen napkins, bread, olives and wine are lined up, and laughter can be heard from them.
Betty's item that encapsulates such a scene full of love.
We hope to create a small crush in your daily life and deliver a time where you can relax from the bottom of your heart in your own way.
Betty's is a mother-daughter brand launched by a mother and daughter, and while cherishing time with family and friends, we have shaped the brand with heartfelt memories surrounded by the things we like.
Please take a look at the world of Betty's.
Commitment to the product
◆ Linen that can be used for a long time
Linen with a natural atmosphere and an elegant luster. It is a type of natural fiber "hemp", and many people are captivated by its pleasant touch.
It is also attracting attention as a very eco-friendly and sustainable material.
However, the appeal of linen is not only that, it is also very durable and is the perfect material for the kitchen scene! It is the strongest of the natural fibers and is twice as strong as cotton. Since it repels water, it is difficult for dirt to soak in, and even if it gets dirty, it usually comes off after washing. In addition, it has the property of increasing its strength when it gets wet, so it is safe to wash it repeatedly.
If you know the characteristics of linen and use it well, you can use your favorite items for a long time.
◆ We use high-quality linen from all over the world.
At Betty's, we use high-quality linens from around the world, such as Lithuanian linen, Kortrijk linen, and Italian linen, and aim to create products that are close to high-quality lifestyles.
Even the same linen has a completely different texture and feel depending on the production area! We offer linen that does not wrinkle easily, linen that is very light, etc., according to the customer's preference.
◆ Playfulness through dyeing and embroidery
Linen items often have a relatively simple design, but the playfulness of dyeing, embroidery, and decoration is added to the linen, which is a unique point of Betty's!
Experienced designers in Paris have carefully designed every detail, interspersed with playfulness and ideas.
The production process, such as dyeing, embroidery and sewing, is carried out with the cooperation of selected factories. Please enjoy the items carefully crafted by the hands of craftsmen in each field.
Who are supporting us?
The target audience is women in their 30s and older who want to enjoy cooking and dining time in style.
Among them, the main customer group is women in their 40s to 60s, who have taken their hands away from their children and are starting to spend more time on their own. We have been exposed to many interior goods so far, and we have been supported by customers who are knowledgeable about all kinds of brands, materials, functionality, etc., and are highly sensitive.
"There is no other!" or "I was looking for an item like this!" It has been well received.
▼ Excerpt from the review of the online shop
---
・ (Apron) I think it is the best apron with good taste in texture, color, and design, and warmth in the luxury of linen.
・ (Apron) I was impressed by the gentle color and the beauty of the silhouette when I actually wore it!
・ (Kitchen mittens) I was attracted to the unique design and bought it. I like it because it is so cute that it can be displayed as an interior.
・ (Kitchen mittens) I bought it as a gift for a friend, but I am very satisfied with the cuteness more than I imagined, including the wrapping!
---
As an area, it tends to go well with high-end areas such as Jiyugaoka, Denen Chofu, Futakotamagawa, where Bety's has a store, where there are ateliers.
We have also opened many stores in department stores such as Takashimaya, Mitsukoshi, and Matsuzakaya.
While cost-effective and affordable brands such as Nitori and IKEA are gaining popularity as customer needs, there are few brands that can be recalled first by customers who value "luxury (high quality) × special (unique)", and many customers say that it is difficult to find good items.
All products
There are no products available for display
Products
All products
There are no products available for display
bêtises<べティーズ>
A lifestyle brand that offers original linen fabrics that decorate kitchens and dining tables. We propose a unique style with elegance but also a playful spirit.
1
Focusing on aprons, we produce original mittens, placemats, table runners, tote bags, etc. We have a shop in Tokyu Plaza Ginza.
2
At Betty's, we aim for items that can be used for a long time, and we use high-quality "linen" from all over the world. We aim to create products that are close to high-quality lifestyles.
3
Linen items often have a relatively simple design, but the playfulness of dyeing, embroidery, and decoration is a unique point of Betty's.
Brand Owner
More about the Brand Owner
大谷 有里朱
ALICE OTANI
Betty's is a brand that was started by three mothers and daughters. The pattern and design of the original fabric items handled by gooods are handled by my second daughter, ALICE.
While studying at Keio University's Faculty of Commerce, she studied fashion design, pattern making, and production at ESMOD Tokyo before moving to France. After graduating in 2018 from the Department of Accessories in ESMOD Paris, she gained experience as a designer for several leather goods brands, including Le tanneur, which has been in Paris for more than 100 years.
Read More
Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
Betty's started with three mothers and daughters.
We have lived our lives with great importance on the living environment in our "homes" where we stay for the longest time in our daily lives. Especially in this day and age, I feel that we are being asked again what it means to be comfortable at home.
We love to stick to small crushes and create spaces and things while being excited. I would like to propose ideas for living that will set up a lot of charming pranks and make life exciting and fun.
And I want to create a life that excites many people.
I believe that this is Betty's wish and mission.
What are we doing?
"Bêtises" is the French word for charming prank.
Betty's is such a playful home accessories brand.
Inspired by a Provençal house where you can feel the light and breeze of the Mediterranean, we have a range of natural and warm items.
Focusing on "linen" and "flowers", we create original products that are indispensable for enjoying the time in the kitchen and dining table more richly, and propose an exciting life.
The light-drenched patio brings family and friends together. Wear your favorite apron, cook a hot meal, and smell the scent of freshly picked herbs and lemons. Plates of linen napkins, bread, olives and wine are lined up, and laughter can be heard from them.
Betty's item that encapsulates such a scene full of love.
We hope to create a small crush in your daily life and deliver a time where you can relax from the bottom of your heart in your own way.
Betty's is a mother-daughter brand launched by a mother and daughter, and while cherishing time with family and friends, we have shaped the brand with heartfelt memories surrounded by the things we like.
Please take a look at the world of Betty's.
Commitment to the product
◆ Linen that can be used for a long time
Linen with a natural atmosphere and an elegant luster. It is a type of natural fiber "hemp", and many people are captivated by its pleasant touch.
It is also attracting attention as a very eco-friendly and sustainable material.
However, the appeal of linen is not only that, it is also very durable and is the perfect material for the kitchen scene! It is the strongest of the natural fibers and is twice as strong as cotton. Since it repels water, it is difficult for dirt to soak in, and even if it gets dirty, it usually comes off after washing. In addition, it has the property of increasing its strength when it gets wet, so it is safe to wash it repeatedly.
If you know the characteristics of linen and use it well, you can use your favorite items for a long time.
◆ We use high-quality linen from all over the world.
At Betty's, we use high-quality linens from around the world, such as Lithuanian linen, Kortrijk linen, and Italian linen, and aim to create products that are close to high-quality lifestyles.
Even the same linen has a completely different texture and feel depending on the production area! We offer linen that does not wrinkle easily, linen that is very light, etc., according to the customer's preference.
◆ Playfulness through dyeing and embroidery
Linen items often have a relatively simple design, but the playfulness of dyeing, embroidery, and decoration is added to the linen, which is a unique point of Betty's!
Experienced designers in Paris have carefully designed every detail, interspersed with playfulness and ideas.
The production process, such as dyeing, embroidery and sewing, is carried out with the cooperation of selected factories. Please enjoy the items carefully crafted by the hands of craftsmen in each field.
Who are supporting us?
The target audience is women in their 30s and older who want to enjoy cooking and dining time in style.
Among them, the main customer group is women in their 40s to 60s, who have taken their hands away from their children and are starting to spend more time on their own. We have been exposed to many interior goods so far, and we have been supported by customers who are knowledgeable about all kinds of brands, materials, functionality, etc., and are highly sensitive.
"There is no other!" or "I was looking for an item like this!" It has been well received.
▼ Excerpt from the review of the online shop
---
・ (Apron) I think it is the best apron with good taste in texture, color, and design, and warmth in the luxury of linen.
・ (Apron) I was impressed by the gentle color and the beauty of the silhouette when I actually wore it!
・ (Kitchen mittens) I was attracted to the unique design and bought it. I like it because it is so cute that it can be displayed as an interior.
・ (Kitchen mittens) I bought it as a gift for a friend, but I am very satisfied with the cuteness more than I imagined, including the wrapping!
---
As an area, it tends to go well with high-end areas such as Jiyugaoka, Denen Chofu, Futakotamagawa, where Bety's has a store, where there are ateliers.
We have also opened many stores in department stores such as Takashimaya, Mitsukoshi, and Matsuzakaya.
While cost-effective and affordable brands such as Nitori and IKEA are gaining popularity as customer needs, there are few brands that can be recalled first by customers who value "luxury (high quality) × special (unique)", and many customers say that it is difficult to find good items.
All products
There are no products available for display
Products
All products
There are no products available for display
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