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HOMARe: (Homale)
A Made in Japan tableware brand that enriches the dining table with "a dining table that we want to leave 100 years from now". Such as Arita ware and Nabeshima ware.
1
Through "traditional crafts of Japan" that "satisfy yourself, think of others, and create the future of the earth," we propose spiritual enrichment at the daily dining table.
2
We make modern designs, high-strength Arita ware, and Nabeshima ware with microwaveable Gold, for those who spend their days without being busy.
3
Permanently installed in Roppongi Hills "g KEYAKIZAKA" and Shibuya Scramble Square "Ren". It has been well received by women in their 30s and 40s in the city center and people overseas for daily use and gifts.
Brand Owner
More about the Brand Owner
小島 あり彩
ARISA KOJIMA
Representative Director of HAPPY ARCH Inc. Representative and producer of "HOMARe:". Through working at a factory and backpacking, she started her own business at the age of 25 in search of a way of life that enriches women's minds and bodies. The company's MISSION is to increase the number of women who are mentally and financially independent and live fulfilling lives as much as possible. He is involved in product planning and sales strategy for the tableware brand "HOMARe:", which is "ethical traditional crafts of Japan", and his activities are published in various media such as Nikkei MJ Shimbun and Asahi Shimbun Digital "Soul SMEs". He lives in two locations, one in Tokyo and the other on the seaside. Recently, I've been addicted to natural farming fields.
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Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
I want to help the kiln who is in dire straits.
During the first state of emergency declaration in May 2020, I heard how the kilns in Arita were folding one after another, and I felt a sense of crisis that "traditions will not survive unless someone leaves them," and I decided to do what I could in my own area. At the same time, many people began to look at the inside of the house, so we decided to launch a brand that would enrich the dining table for people in Tokyo.
What are we doing?
While valuing traditional techniques, modern design that excites the heart
The first item on the launch of HOMARe: was Arita ware. Arita ware is the first porcelain in Japan made in Arita Town, Saga Prefecture. It has been used in inns for about 400 years. It is characterized not only by its delicate design and sophisticatedness, but also by its lightness and durability for long-term use of your favorites. Many of HOMARe:'s Arita ware is coated with 24-karat gold or platinum, and can be used not only for cooking but also for storing accessories and other small items. The raw material, ceramic stone, is a well-balanced mixture of kaolin and quartz collected in Amakusa, Kumamoto Prefecture, and is so untouched that it has the optimal balance for porcelain in its natural state, which is a blessing of nature.
There is also a bowl kneaded with reinforced porcelain, which is 1.7 times stronger than ordinary porcelain, which is researched at the Saga Prefectural Ceramics Technology Center, and it is an item that fosters an awareness of "using things carefully" that is linked to the "responsible consumption and production of products" of SDGs Goal 12. At the time of the launch of the brand, we collaborated with the potter to produce "Pink Arita ware" from the glaze, which was made after many meetings with 12 chefs and lifestyle experts. It was a product development that was conscious of adding the essence of modernity to the good old days.
Commitment to the product
1. Many of the Arita ware and Nabeshima ware of HOMARe are coated with 24-karat gold or platinum, and people often say that they feel better when they use them in their daily lives. It is made by sophisticated and authentic craftsmen.
2. Not only has a delicate design and a sense of sophistication, but also light and durable, so you can use your favorite for a long time.
3. The price range is 2,000~15,000 yen, which is appreciated for various gifts such as birthdays and wedding celebrations.
Who are supporting us?
The target group is people in their 30s ~ 40s living in the city center. She is a sensitive, quality-oriented, married woman with a full-time job. In addition to the target audience, the actual customer base is women in their 30s ~ 40s living in rural areas.
On floors where women close to the target audience stop by, such as the cosmetics and sweets floors of Shibuya Scramble Square and the apparel floor on the 2nd floor of Isetan Shinjuku, we propose ethical lifestyles and have been well received.
All products
There are no products available for display
Products
All products
There are no products available for display
HOMARe: (Homale)
A Made in Japan tableware brand that enriches the dining table with "a dining table that we want to leave 100 years from now". Such as Arita ware and Nabeshima ware.
1
Through "traditional crafts of Japan" that "satisfy yourself, think of others, and create the future of the earth," we propose spiritual enrichment at the daily dining table.
2
We make modern designs, high-strength Arita ware, and Nabeshima ware with microwaveable Gold, for those who spend their days without being busy.
3
Permanently installed in Roppongi Hills "g KEYAKIZAKA" and Shibuya Scramble Square "Ren". It has been well received by women in their 30s and 40s in the city center and people overseas for daily use and gifts.
Brand Owner
More about the Brand Owner
小島 あり彩
ARISA KOJIMA
Representative Director of HAPPY ARCH Inc. Representative and producer of "HOMARe:". Through working at a factory and backpacking, she started her own business at the age of 25 in search of a way of life that enriches women's minds and bodies. The company's MISSION is to increase the number of women who are mentally and financially independent and live fulfilling lives as much as possible. He is involved in product planning and sales strategy for the tableware brand "HOMARe:", which is "ethical traditional crafts of Japan", and his activities are published in various media such as Nikkei MJ Shimbun and Asahi Shimbun Digital "Soul SMEs". He lives in two locations, one in Tokyo and the other on the seaside. Recently, I've been addicted to natural farming fields.
Read More
Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
I want to help the kiln who is in dire straits.
During the first state of emergency declaration in May 2020, I heard how the kilns in Arita were folding one after another, and I felt a sense of crisis that "traditions will not survive unless someone leaves them," and I decided to do what I could in my own area. At the same time, many people began to look at the inside of the house, so we decided to launch a brand that would enrich the dining table for people in Tokyo.
What are we doing?
While valuing traditional techniques, modern design that excites the heart
The first item on the launch of HOMARe: was Arita ware. Arita ware is the first porcelain in Japan made in Arita Town, Saga Prefecture. It has been used in inns for about 400 years. It is characterized not only by its delicate design and sophisticatedness, but also by its lightness and durability for long-term use of your favorites. Many of HOMARe:'s Arita ware is coated with 24-karat gold or platinum, and can be used not only for cooking but also for storing accessories and other small items. The raw material, ceramic stone, is a well-balanced mixture of kaolin and quartz collected in Amakusa, Kumamoto Prefecture, and is so untouched that it has the optimal balance for porcelain in its natural state, which is a blessing of nature.
There is also a bowl kneaded with reinforced porcelain, which is 1.7 times stronger than ordinary porcelain, which is researched at the Saga Prefectural Ceramics Technology Center, and it is an item that fosters an awareness of "using things carefully" that is linked to the "responsible consumption and production of products" of SDGs Goal 12. At the time of the launch of the brand, we collaborated with the potter to produce "Pink Arita ware" from the glaze, which was made after many meetings with 12 chefs and lifestyle experts. It was a product development that was conscious of adding the essence of modernity to the good old days.
Commitment to the product
1. Many of the Arita ware and Nabeshima ware of HOMARe are coated with 24-karat gold or platinum, and people often say that they feel better when they use them in their daily lives. It is made by sophisticated and authentic craftsmen.
2. Not only has a delicate design and a sense of sophistication, but also light and durable, so you can use your favorite for a long time.
3. The price range is 2,000~15,000 yen, which is appreciated for various gifts such as birthdays and wedding celebrations.
Who are supporting us?
The target group is people in their 30s ~ 40s living in the city center. She is a sensitive, quality-oriented, married woman with a full-time job. In addition to the target audience, the actual customer base is women in their 30s ~ 40s living in rural areas.
On floors where women close to the target audience stop by, such as the cosmetics and sweets floors of Shibuya Scramble Square and the apparel floor on the 2nd floor of Isetan Shinjuku, we propose ethical lifestyles and have been well received.
All products
There are no products available for display
Products
All products
There are no products available for display
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