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GI is a brand that hopes that people all over the world will be able to love themselves, and that the number of people who can love themselves will increase.

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Gi by OGATORE

ジーアイ（=ご自愛）

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株式会社OGATORE

GI is a brand that hopes that people all over the world will be able to love themselves, and that the number of people who can love themselves will increase.

〜1,000

Followers

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About the brand

GI is a brand that hopes that people all over the world will be able to love themselves, and that the number of people who can love themselves will increase.

Produced by over 1.3 million physical therapists and stretching YouTuber "Ogatore". Manufacturing that fits stretching, helps to improve health, is domestically produced and locally produced for local consumption.

A protein bar that makes it easy to get protein, which tends to be lacking in modern people. The taste and sweet texture that can only be produced by hand. Creation of ethical and sustainable products involving local welfare.

The expiration date is 6/1 year from the date of manufacture, and it can be used at room temperature, so it can also be used as an emergency stockpile. It is also available at JR Sendai Station and some stores in Tokyo.

More about the Brand Owner

尾形竜之介

OGATA RYUNOSUKE

Born in Kesennuma City, Miyagi Prefecture. After working as a physical therapist and working as a trainer, he became a YouTuber. Currently, while disseminating stretching on YouTube, he has teamed up with various companies as a manager to pursue further possibilities for stretching. In order to convey stretching in a fun and easy-to-understand manner, videos are distributed daily on YouTube. ‬‪

Learn more about this brand

Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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Gi by OGATORE is a brand that hopes that more people around the world will be able to love themselves.

Under the theme of "Let's take care of ourselves 10 years from now", we will stick to domestic manufacturing and high quality, and provide products that go well with stretching.

I want to solve "physical disorders and troubles" with stretching.

I'm Ryunosuke Ogata, aka Ogatore, the brand owner.

I am from Kesennuma City, Miyagi Prefecture, and I have a national qualification as a physical therapist and have been engaged in rehabilitation at hospitals and facilities for 8 years. Kesennuma City, located along the coast of Tohoku, is very rural and does not have a robust medical system. I have seen many people who are in trouble because the hospital is too far away, or who are waiting until the evening because there are not enough hospitals.

Many "physical disorders and troubles" are caused by the hardness of the body. In fact, there are many things that can be managed without going to the hospital.

When you feel a little uncomfortable, you can reduce the pain and improve your posture by stretching yourself.

If stretching at home becomes commonplace, it will be possible to help not only the patients in front of you, but also those who are suffering from physical ailments and troubles in rural areas across the country. With that in mind, I quit my job at the hospital and started distributing videos on YouTube, which can be transmitted to the whole country, with the goal of "reducing the number of people who are in trouble with their stiff bodies to zero."

It has now become the largest stretch channel in the country with over 1 million subscribers.

The value of valuing your body = I want self-love to spread more widely in society

Through stretching, the number of people who value themselves (self-love) increases, the circle expands, and everyone becomes healthier. It doesn't get much nicer than this.

As a brand that supports and spreads everyone's self-love, we launched "Gi" with the liken of self-love to the word "Gi" and continue to this day.

What are we doing?

Manufacture and sale of "GI Protein Bar"

Creating a production system for local welfare - Challenge from scratch - With the theme of "Let's take care of ourselves in 10 years", the brand "Gi by OGATORE" from Kesennuma City, Miyagi Prefecture spreads self-love through high-quality products made in Japan. Produced by the brand owner, physical therapist stretching YouTuber "Ogatre".

In order to manufacture the first domestically produced "protein bars", in June 2021, after searching all over Japan for several months, we started working with a domestic workshop (welfare office) in Tohoku that can manufacture high-quality bar fabric. SDGs initiatives for welfare through product manufacturing are unprecedented even if you look all over Japan.

-Handmade manufacturing at a welfare office in Kesennuma City, Miyagi Prefecture

Since May 2021, GI has been working with welfare by outsourcing part of the coffee packaging to a social welfare office (a place where users with disabilities work) in Kesennuma City. Coincidentally, Himawari-san has been manufacturing foods such as cookies and bread as a business for a long time, and since there was an on-site food manufacturing system, it started by creating a new line for protein bar production in the workshop.

Through the sale of this product, a part of the sales amount can be returned to the welfare office.

We are particular about the texture and its significance that can only be made by hand, not by machine.

"People with disabilities don't allow any compromise on the finished product," says the facility manager. Since it is a welfare product, won't the value of the product decrease? In response to the general consumer's question, we proudly say, "Absolutely not." Rather, they are particular about the slightest scorching and chipping during packaging, for example, when a staff member says, "If this is ... Since there is no compromise at all, the quality of the product is generally improved."

Commitment to the product

"Protein bars with a unique formula" manufactured under strict control system.

This dough is molded and baked in Kesennuma. The development of the fabric took more than two years. When molding, it is pressed into a custom-made stainless steel partition with force. This process alone takes about 1 hour. Next, the molded bar is cooled and it is baked in the oven. If the molding is not done well, defects such as chips and variations in the number of grams will occur. In addition, pay attention to the temperature control and air volume of the oven to ensure that there is no uneven baking.

The bars baked in the oven are carefully and slowly packed into bags one by one by the users of the facility, and they are completed!

Since then, the protein bar has become a popular product, selling more than 3,000 bottles a day.

All the people involved are working day and night to improve the quality of our products.

Who are supporting us?

It was published in the lifestyle magazine Tarzan.

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