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Selectable Beauty Brand "MERAY" Try and choose from four types of cleansers, the first in the beauty industry New Experiences

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MERAY

ミレイ

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株式会社ビューティーアーキテクト

Selectable Beauty Brand "MERAY" Try and choose from four types of cleansers, the first in the beauty industry New Experiences

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About the brand

Selectable Beauty Brand "MERAY" Try and choose from four types of cleansers, the first in the beauty industry New Experiences

It is available in four types: oil, milk, gel, and butter.

All types, no need to wash your face twice, Matsuek compatible, waterproof, low irritation, so children are OK

Using the cosmetics industry's first LIMEX material, we succeeded in reducing CO2 emissions by approximately 37%

More about the Brand Owner

MERAY

ミレイ

NICE TO MEET YOU, I'M MERAY. Aiming to be the brand that is closest to you in the world, we took four and a half years to develop. We offer four types of cleansing alone, so you can experience the cleansing choice that really suits you.

Learn more about this brand

Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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The meaning of "MERAY"

The brand name MERAY is a coined word that combines "ME" and "RAY". ME means "I" in English, and RAY means "light". Combining the two, we put the brand's idea of "I will make me shine".

MERAY's mission is to "support people who live richer and more gorgeous lives both on the outside and on the inside." So, what kind of person is a "person who is rich in appearance and inside"? When I thought about it, I thought that he was a person who was satisfied with his way of life and was confident. And I believe that this confidence comes from the accumulation of choices.

With the advancement of IT and technology, we live in an era where you don't have to choose to make recommendations, but don't you think that there are many wonderful people around you who are not only recommended, but also independent people who can clearly express their opinions such as "I like this" and "I choose this"?

I think there is also a feeling of "I don't know what to choose." However, even if you don't have a clear answer, you may be able to see the path little by little by accumulating choices that you choose to take one step forward, which will lead to confidence.

I think there is a strong correlation between inner and outer beauty and "confidence born from choice". In an age where people recommend things even if you don't choose them yourself, I believe that daring to choose for yourself should lead to "spiritual beauty". And MERAY wants to be a brand that supports such beauty.

What are we doing?

The Thoughts Behind Selectable

No one has the same skin, so it's basically impossible to say "with this one" Selectable means "selectable" in English, that is, "you can choose" The biggest feature is that you can try four types of oil, milk, gel, and butter before choosing.

Most cleansers are usually sold in one type from one brand, or at most two types, but why do you have four types to choose from? This is because no two people have the same skin, so I came to the idea that it is basically impossible to say, "This is just one bottle."

Originally, we were also developing it to create the ultimate one. However, when we were interviewing customers about cleansing, we came to the conclusion that it was impossible to create a cleanser that would please all customers with just one type of cleansing, because their skin types, makeup, and lifestyles were different.

The cosmetics industry's first sustainable initiative using bottle materials

MERAY's bottles use a material called LIMEX. By using LIMEX, it is possible to reduce CO2 emissions by about 37%.

In addition, the cosmetics industry has a large amount of plastic waste, which contributes to the appearance of plastic, but it is not very beautiful for the environment. Therefore, from the beginning of development, we have developed the bottle on the premise that it will be refilled so that it can be used for a long time. As a result, MERAY has succeeded in reducing plastic waste costs by 95%.

We have introduced an unprecedented refill method to make refilling easier and hassle-free.

Commitment to the product

Selectable Kits

It is a starter kit that contains 4 types: oil, milk, gel, and butter.

All types do not require double face washing, are Matsuek compatible, waterproof, and have little irritation, so they can be used by small children

In addition, all four types have different textures. (4 quadrants below)

First of all, use milk, and if you want more cleansing power, oil type. If you want to make it more refreshing, gel type. If you want more moisturizing power, try the butter type.

【Features of each type】

Oil type

Super cleansing power + pore care

Cleansing power ★★★★★

Irritating ★ ☆☆☆☆

Moisturizing power ★★★★ ☆

Refreshing feeling ★ ☆☆☆☆

By combining multiple oil ingredients, it is formulated to approach the pores firmly and not dry out.

Milk type

Balance + Fluffy Skin

Cleansing power ★★★★ ☆

Irritating ★ ☆☆☆☆

Moisturizing power ★★★ ☆☆

Refreshing feeling ★★ ☆☆☆

By blending the high moisturizer Pericea, it maintains the moisture content of the stratum corneum and does not lose moisture in the skin.

Gel type

Refreshing + not tight

Cleansing power ★★★★ ☆

Irritating ★ ☆☆☆☆

Moisturizing power ★★★★ ☆

Refreshing feeling ★★★★ ☆

It is characterized by a special texture that moisturizes the inside of the skin while retaining the refreshing feeling peculiar to the gel.

Butter type

Glutinous skin + ultra-hypoallergenic design

Cleansing power ★★★★ ☆

Irritant ☆☆☆☆☆

Moisturizing power ★★★★★

Refreshing feeling ★ ☆☆☆☆

It is a signature product of MERAY. It contains more than 65% golden jojoba oil in luxury. In addition, it has an ultra-hypoallergenic design with less than 0.5% surfactant.

Who are supporting us?

Characteristics of customers who purchase MERAY

・30s to early 40s

・ High sense of beauty

・ I have tried various cosmetics in EC so far.

・ Problems with pores

・ Cleansing lost

・ You have a housewife or children

・ I have skin problems

Testimonials

@コスメより引用

There are many cleansing products, but I don't think it's common to be able to try oil, gel, butter, and milk at the same time in one product, and choose the one that works best for you.

The developers are extremely sensitive, and it took more than a few years to develop them based on the idea that they can be used safely, so they are all masterpieces.

All types except unscented butter are fragrant and easy to use!

It is said that there is no need to wash the face twice because it is only cleansing, but none of the types have a feeling of unwashed skin and the pores were clogged and did not become rough.

(In the past, I have used another product that does not require double face washing, and my pores have been clogged and I have been full of acne...)

For that reason, I was quite confused about which one to choose and use as the main one.

As a result, it was milk. I like the scent and the wash

I'm glad it was moderately moist.

Butter itself!

At first, I'm cocky, but my body temperature makes me squirm and I get used to makeup well.

If you emulsify it thoroughly, you can remove eye makeup that was difficult to remove, wash it up, and don't feel dry, and it's moisturized, as if after skin care, and you're surprised at the high level of moisturization!

My skin is a little shaky ~. If you are worried about dryness, this is a cleanser that you should definitely use once.

It was also nice to be able to wash it off without leaving a slimy feeling.

About Wholesale Stores

Since we originally operated a beauty salon, there is a tendency for many beauty salon wholesalers to be present.

In the future, we would like to expand it so that it can be placed in stores and influencers who can sympathize with the MERAY brand.

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Return unsold inventory

There is a return period, so you can rest assured even if you are purchasing for the first time. Try different brands.

Return unsold inventory

There is a return period, so you can rest assured even if you are purchasing for the first time. Try different brands.

Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

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Supported by rich content and AI recommendations

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Supported by rich content and AI recommendations

Create the perfect merchandising plan backed by brand stories and AI-driven recommendations.

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MERAY

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