We want to connect with a future that makes farmers and everyone involved happy through vegetables. We aim for 100 people's steps rather than 100 steps for one person.
When I became pregnant, I became more interested in food, and I felt that there were few things that could be easily obtained because there were many additives and colorings that could be eaten with peace of mind.
Now that I am in the position of a producer, I have noticed many problems that I could not see from the consumer's point of view.
Behind the production of foods with many additives are the current situation of strict regulations that make it difficult to distribute without using additives, such as long-term storage, appearance, and texture, and the ease and convenience of modern people who do not have time.
It is really difficult to cultivate without using chemical fertilizers, and no matter how carefully you grow it or how much experience you have, it will get sick due to the climate and conditions at the time, the shape will be uneven, and even if you are preparing to harvest smoothly, a sudden torrential rain will come and flood overnight.
For these reasons, farmers cannot guarantee delivery times, so processing, sales, and consumers may not choose them in search of a stable supply.
I would like to increase the environment where vegetables with excellent taste and quality can be accepted as a sign of good quality because they are irregular in shape.
Food loss includes the flow of production, storage, processing, transportation, consumption, and disposal, and energy is used in all of these processes, and carbon is emitted. Due to the high content of water, a large amount of energy is consumed during incineration and disposal.
In addition to wasting the labor of producers and the lives and resources of living creatures, there is also a large cost and environmental burden to waste and dispose of the energy used in the distribution process.
We would like to breathe new life into agricultural products that would otherwise be discarded, change their shape, and find many ethical products that can be delivered to consumers.