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Mиp COFFEE ROASTERY

ミールコーヒーロースタリー
With a focus on wholesale coffee sales, we also develop a variety of coffee products. Mиp means "peace", and we will also engage in various social contribution activities through coffee.
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About the brand

With a focus on wholesale coffee sales, we also develop a variety of coffee products. Mиp means "peace", and we will also engage in various social contribution activities through coffee.
1
The coffee we handle at goooods is a lineup that emphasizes "story". We hope that this cup will be an opportunity to connect with our customers.
2
We participate in social contribution activities through coffee. Now that we are facing the problem of coffee 2050, our mission is to "connect to the future" so that coffee will be commonplace in the future.

More about the Brand Owner

片山 諒平

RYOHEI KATAYAMA

Born in Aichi Prefecture After graduating from a culinary school in Nagoya with honors Trained at restaurants and cafes in Kyoto and Aichi. In 2016, he opened "Mиp café" in Okazaki City, Aichi Prefecture. After opening 4 stores in the prefecture, the mixed fighting gym "JAPAN TOP TEAM" in Tokyo He was invited to the launch of "JTT CAFE" and served as its representative director. In addition, he also serves as a lecturer at a vocational school and as a training for companies. From 2025, the roasting base will be moved to Tokyo. Launched "Mиp COFFEE ROASTER Y TOKYO".
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Why did I want to make coffee my career?
When I was in my early 20s, the coffee at the restaurant I worked at was not delicious.
While receiving a course fee of tens of thousands of yen from customers
"Why don't you stick to the last drink?"
That's how it all started.
It's natural to stick to the quality of a cup at a café,
Even in restaurants, it is top quality and has a strong personality.
I don't want you to serve me a gorgeous cup of coffee.
Just by brewing and serving fresh coffee correctly,
The overall impression of the dish should also change significantly.
 
There is a taste that I can propose because I am a chef.
I want to raise the level of coffee in the restaurant industry.
That's why I jumped into this industry.
 
Therefore, it is a major premise that it is delicious.
Coffee can be a conversation starter with customers
If the thoughts of the producer and the creator are conveyed, it will feel even more delicious.
I value the story that led to this cup.
It's not just about taste, it's also about stories.
That's what I try to do.
 
 
 

What are we doing?

The coffee industry is now facing the coffee 2050 problem.
The coffee 2050 problem is a change in the global environment and
Due to various factors such as the lack of successors of producers
By 2050, coffee production will be
It is expected to be less than half of what it is now.
In fact, the price of coffee has been rising year by year, and the other day it reached an all-time high.
If this continues, there may come a future where coffee is no longer the norm.
 
So that this culture will continue to be the norm 30 years from now,
Our mission is to "connect the future" for the children of the future.
Participating in various projects
We are engaged in various social contribution activities through coffee.

Commitment to the product

It is located in the Kaffa district of Ethiopia, which is said to be the birthplace of coffee
「MOTHER TREE」
Once from this place, coffee spread all over the world.
The current coffee culture was born.
 
Even now, as a sacred sacred tree, there is a primeval coffee forest that is hundreds of years old.
It continues to be protected by the local people.
With the desire to liven up coffee culture from this place again
Coffee beans collected from the forest where coffee originated
Refined by natural refining that is said to have originated in Ethiopia
Powerful and close to the original, feeling Mother Earth
It offers a taste.
 
* A portion of the proceeds from the sale of Mother Tree Coffee is donated to the NPO Mother Tree Project to support local producers and local residents.
 
 
 

Who are supporting us?

Not only private cafes, but also major companies that are focusing on social contribution activities.
It is used by many hotels and restaurants.
 
Of course, each store can make its own original taste,
I know this because I run a restaurant.
Selection of extraction methods and extraction equipment according to the operation and space of the store
Our strength is that we can even develop extraction recipes.
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