In recent years, the demand for coffee has increased worldwide, and its variations have diversified.
In addition to differences in production areas, grades, and roasting degrees, a variety of green beans are now available depending on the variety, crop (production year), refining method, altitude, farm, producer, station (a place where beans are collected and processed from farmers), etc.
Consumers' values are also rapidly changing from "just being able to drink" to "drinking coffee in a delicious and healthy way."
I feel that both restaurants and retail stores are starting to judge the level of the shop based on the type and grade of coffee they handle.
On the other hand, the reality is that there are many shops that have problems such as "it is difficult to find the taste you are looking for", "specialty coffee is delicious but expensive and the lot is large", and "home roasting is a high hurdle in terms of equipment and technology".
I want to create a world where you can drink really good coffee everywhere in Japan.
As a first step, we launched a brand that can provide high-quality beans fresh, faster, and more affordably.