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Orchid Beauty

オーキッドビューティー
We deliver products that are luxuriously blended with phalaenopsis extract. The charm of orchids is extracted as a unique raw material. It is a one-of-a-kind product that can be done because we are producing phalaenopsis.
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About the brand

We deliver products that are luxuriously blended with phalaenopsis extract. The charm of orchids is extracted as a unique raw material. It is a one-of-a-kind product that can be done because we are producing phalaenopsis.
1
The lotion contains 20% orchid extract. It is a highly concentrated lotion extracted without adding water. It is a unique raw material and our original formula.
2
Cosmetics containing 100% domestic phalaenopsis. As a plant professional, we deliver cosmetics to our customers that make the most of the efficacy and beauty of orchids from a "botanical perspective".
3
The orchid extract used in the product is a highly concentrated ingredient extracted from all the plants of flowers, stems, leaves, and roots using a low-temperature vacuum extraction method.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

Auto-translated
Show original
 
 
 
Orchid Beauty is an active phalaenopsis orchid grower, and the impetus for its launch began with the search for a way to utilize the damaged phalaenopsis. Phalaenopsis, which is in high demand as a gift, cannot be shipped even with the slightest scratch, and many items are discarded, so we began to look for ways to reuse them.
 
After seven years of exploring the potential of orchid as a cosmetic ingredient, we discovered a new possibility of orchid extract, which can be obtained from phalaenopsis orchids using a special extraction method. It is a one-of-a-kind skincare ingredient that has been cultivated as a gift and allows customers to experience the possibilities of new phalaenopsis orchids with an attractive ingredient composition.
 
Orchid extract is a miraculous liquid obtained from beautiful phalaenopsis orchids with good flowering and good quality, and all of them are created by the hands of more than 100 people from a production farm in Asahi City, Chiba Prefecture. Phalaenopsis orchids took more than 10 years to develop. The functionality of midi phalaenopsis orchids that have been carefully nurtured from young seedlings creates new possibilities for phalaenopsis.
 
 
Our Fields
 
 
 
Work scene/watering scene
 

What are we doing?

Ingredient design that can only be done by producers,
Orchid extract in the ultimate formulation concentration.
 
Orchidaceae, the largest species in the angiosperm kingdom, have been considered difficult to mix with high concentrations as components due to their rarity and high price. The following four points were the issue.
 
(1) Exploration of extraction methods that bring out maximum functionality
(2) Ensuring functional stability by product and part
(3) Clearing the safety and stability test (orchid extract test)
(4) Cost calculation that does not become too expensive
 
Plant-based ingredients are a special composition of more than 100 various ingredients. Unlike a single component, we spent a lot of time analyzing the mechanism. As a professional in orchid extract, which is a brand concept, we blend it into skin care products in an amount that maximizes functionality. (For details, please check the product page efficacy)
 
As the number one commitment, the concentration of the mixture is the most important, and it is manufactured with an ingredient design that can only be experienced with an overwhelmingly high concentration formulation.
When cosmetics are broken down, they are a collection of ingredients, and in terms of permeability, efficacy, and texture, the concentration of the formulation is regarded as an important factor that controls everything. As an ingredient party skin care, we believe that we can propose an appealing element that is unparalleled.
 
Extracted Orchid Extract
 
 
 
[SDGs Initiatives]
(1) Reuse of phalaenopsis orchids that would otherwise be discarded.
 
(2) A portion of our sales is returned to education, and we have conducted flower education classes (a curriculum to make flowers bloom for loved ones) mainly at elementary schools for a total of more than 2,500 children and students.
 
Classroom at an elementary school
 
 
 
 

Commitment to the product

 
【Anna Lalati Toner】
A one-of-a-kind premium lotion that was born after five improvements.
It is effective not only for improving the skin and texture, but also for moisturizing and preventing rough skin. A special lotion that looks like a serum born from botany× domestic extraction methods× plant production technology.
In order to survive in the harsh natural environment, phalaenopsis has evolved to have a high water retention capacity by performing special photosynthesis.
Orchid extract, which concentrates its vitality, is a remarkable beauty ingredient that softens the skin and gives it firmness and luster.
Anna Lalati Toner contains a high concentration of 20% of rare orchid extract extracted by the bass vacuum extraction method to deliver the beauty of phalaenopsis to the skin.
 
 
 
 
 
 
 
 
[Sanderiana Floria UV]
With the highest SPF50 + PA++++, it is highly water-resistant and has the best texture that stretches smoothly.
It also blocks near-infrared rays and blue light, which have become a hot topic in recent years.
Moisturizes with luxurious beauty ingredients and is gentle on the skin without parabens, ethanol, mineral oils, and synthetic colors.
It is a skin-friendly formula that has cleared sensitive skin tests, allergy tests, and stinging tests (irritation such as tingling).
* It does not mean that irritation and allergies do not occur in all people.
It has also cleared the non-comedogenic test and is recommended for those who are prone to acne.
* It does not mean that comedo (the cause of acne) does not occur in all people.
 
A rose-floral scent that suppresses the peculiar odor of sunscreen
 
The product name "Sanderiana" is the original species name of Phalaenopsis.
A dainty phalaenopsis orchid with pale pink blush on white skin.
"Sanderiana" contains the thoughts that have been cherished in the development of this product, in which we have repeated all kinds of experiments and analyses (analysts) in order to remove (delete) things that affect the skin from sunlight such as sunlight.
 
 

Who are supporting us?

【Target】
Mainly customers in their 30s and later when their water content begins to decline, and customers in their late 50s.
 
[Persona as Reason/Functionality]
In terms of functionality, it is the age when you start to worry about fine wrinkles, skin firmness, and dryness due to dryness, and the reason is that you are in the age when you want products with higher functionality. In terms of price, there is a large percentage of customers in the older age group who purchase it because it is a slightly upper product.
 
[Actual customer base]
It is widely used by people in their 20s to 70s, but the main people who can feel a high sense of reality are from the late 30s.
 
[Current wholesaler]
Esthetic salons, select shops, dermatologists, and our own HP sales are the main ones. We value the added value and scarcity value of not selling anywhere.
 
[Buyer's voice]
 
(1) It's completely different!
It is very comfortable to use. I feel that my skin has become softer, but I have very dry skin and it felt like it would disappear from the surface of my skin quickly. If you add it, it will be gone in no time.
 
(2) I am a member of the beauty club.
It has a smooth texture and a freshly applied scent that is very mellow and soothing. Penetration (to the stratum corneum) is fast, non-sticky, and ideal for before makeup in the morning. It gave the impression of being moisturized and plump from the inside. The scent is elegant and moisturizing. I was satisfied with the feeling of use. I'm originally allergic, but this lotion can be used without any rough skin.
 
(3) I am a member of the beauty club 2
The texture was moderately thick and blended well with the skin. The scent was modest and not very strong. I thought it was thick but refreshing and comfortable to use. It contains a high amount of orchid extract and has excellent functionality, and I no longer worry about dry fine wrinkles in my eyes.
 
 
 
 
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