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Aging care with the blessings of Mt. Fuji. Passionate about esthetics and cosmetics, we aim to provide high-quality, high-performance cosmetics that are gentle on aging and sensitive skin.

Erica Aesthetic

エリカエステティック

Vendor

エリカエステティック

Aging care with the blessings of Mt. Fuji. Passionate about esthetics and cosmetics, we aim to provide high-quality, high-performance cosmetics that are gentle on aging and sensitive skin.

Organic

Social Good

Locally Made

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About the brand

Aging care with the blessings of Mt. Fuji. Passionate about esthetics and cosmetics, we aim to provide high-quality, high-performance cosmetics that are gentle on aging and sensitive skin.

Developed over two years, it contains natural water from Mt. Fuji and organic herbs and tea leaf extracts from Shizuoka Prefecture. 12 additive-free, silicone-free, 99.25% natural ingredients all-in-one beauty gel.

A high-quality, high-performance anti-aging cosmetic that is luxuriously blended with 41 kinds of natural beauty ingredients and is gentle on sensitive skin. It is difficult to get rid of and does not need to be wiped off, and it is also popular as a facial massage.

Our building relationships with local producers and companies was highly evaluated and published in the Nikkei Shimbun and Nikkei MJ. It is a product that is exhibited at Haneda Airport and Belgium in a special frame and is attracting the attention of foreign tourists.

More about the Brand Owner

赤尾栄里香

ERIKA AKAO

While working as a young proprietress at the Izu Inatori Akao Hotel, she has been developing and selling whitening esthetics and all-in-one gels since 2001 for 24 years. 　 The botanical all-in-one beauty gel "Astabonita" was developed over two years by utilizing "medical knowledge as a clinical laboratory technician" and "beauty knowledge as an esthetician who has been involved in the skin of more than 3,000 people". 　 We are committed to quality and results, and have achieved "abundant ingredient content and quality". I would be happy if you could give it a try.

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Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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"Thoughts on my skin"

When I was in college, I obtained a qualification as a medical laboratory technician while working as a bridal model. However, when I suffered from rough skin due to stress and makeup, I began to learn about skin and cosmetics using my knowledge as a clinical laboratory technician.

After getting married, I launched an esthetic business at the Inatori Akao Hotel, devised an esthetic salon that allowed customers who came from far away to feel the effects on the spot, and also developed a beauty gel specifically for esthetics.

However, there are parts of the all-in-one gel on the market that I am not satisfied with in terms of ingredients and finish, and I have always dreamed of making cosmetics that I can truly satisfy someday.

『The driving force behind the development of Astabonita』

In 2020, the hotel industry was severely affected by the Corona disaster, and even if customers cannot come to the hotel, we decided to develop a new product that will lead to the dissemination of materials produced in Shizuoka Prefecture in order to provide products that allow customers to take care of esthetics quality at home and to convey the wonderfulness of local materials.

In addition, as a parent, I wanted to tell my daughters that "if you continue to pursue your dreams even in difficult circumstances and work hard, you will always find a way," which was a great driving force for development.

What are we doing?

『Encounter with additive-free cosmetics manufacturer makes it possible to realize your commitment』

In fact, it is difficult to make an all-in-one gel of natural origin, and it is even more difficult to obtain an excellent feeling of use and feeling, so it was realized by an encounter with "Labian Pro", a cosmetics manufacturer in Fuji City, Shizuoka Prefecture, which has been particular about additive-free cosmetics that can provide both peace of mind and feeling.

It took two years to develop even for such a professional Rabian Pro, and it is a one-of-a-kind basic cosmetic that was created without compromise through trial and error. That's why we were able to blend snowmelt water from Mt. Fuji and organic essential oils from Shizuoka Prefecture to include Shizuoka Prefecture's specialties.

Additive-free cosmetics manufacturer

"LOVIAN Pro" from President Inoue

"As an example of the development story, it is quite difficult to replace silicon with naturally derived raw materials. In fact, it is difficult to find naturally derived raw materials that have a smooth feel. Basically, many naturally derived ingredients are moist with excellent moisturizing, and the higher the quality, the more pronounced this tendency. Therefore, we went through trial and error to make it moist with naturally derived raw materials but smooth to use as if it contained silicone, and it took two years to complete it, so everyone will be satisfied.

Commitment to the product

Specialty ingredients

<12 additive-free>

The dream of non-silicone has been realized, and cosmetics with 99.25% natural ingredients have been completed. Therefore, the stress on the skin is reduced to the utmost limit.

< rich in natural ingredients>

We use 41 carefully selected natural beauty ingredients so that you can have beautiful skin 10 years from now. This abundance of beauty ingredients is the secret to anti-aging care* with a single bottle. * Moisturize aging skin

< component content is different>

There is an image that "additive-free cosmetics are gentle on the skin, but the effect is imperfect". Products that claim to be "additive-free cosmetics" can be used by people with sensitive skin and can maximize beauty ingredients, but the cost of raw materials is high and most distributed products do not have sufficient ingredient content.

Astabonita compresses the advertising fee as much as possible, and puts plenty of beauty ingredients without compromising.

『Natural snowmelt on Mt. Fuji』

I remember being impressed by the deliciousness of the water when I came to Shizuoka from Chiba to get married. Asta Bonita is particular about water and uses natural water from the melting snow of Mt. Fuji, which impressed me.

『High-quality organic herbs from Shizuoka Prefecture』

Astabonita uses natural herbs from Shizuoka Prefecture that are pesticide-free and chemical-fertilizer-free, and luxuriously uses essential oil ingredients that approach the autonomic nervous system and female hormone disturbances. And we have prepared a scent that will relax even the tired heart. It is from Ochiai Herb Garden in Mishima City, which has achieved completely pesticide-free cultivation.

Completely pesticide-free herbs

"Ochiai Herb Garden" from Dr. Ochiai

"I think it's the highest level of cosmetics that uses domestic organic essential oils, the highest level of raw materials in terms of quality, and sticks to nature.

Who are supporting us?

『Even though it is a time-saving care, you can feel the changes in the skin of aged skin and sensitive skin.』

In just 6 months since it was launched, it has achieved nearly 1000 sales through word of mouth alone. Ninety percent of people have already come back.

・ Moisturizes atopic dry skin well

・ No tingling at all even on sensitive skin

・ Acne-prone skin calms

・ Rough skin improves

・ Feel firmness

・ Pores become smaller and texture is adjusted.

I am often touched and grateful for the changes in my skin, and I am touched and encouraged by their words. Some people say, "Once you experience Astabonita, you won't be able to go back to other cosmetics." Astabonita is very easy to clean with this one without sticking, so it is well received by male customers.

Thanks to your efforts, it has been widely featured in the Japan Keizai Shimbun and Nikkei MJ, and has attracted attention both in Japan and abroad at the Matsuzakaya Shizuoka store and the Haneda Airport Marche, and has become a hit product full of features. At Haneda Airport, Mako, a wheelchair youtober who has given courage to many people and is very active on TV, also purchased it, and later said, "I have sensitive skin, but it fits my skin." I would be happy if I could be of some help to people who have skin problems.

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