🍀 Concept supervision of the Finnish National Tourism Board, face towels made of birch by towel craftsmen in Imabari
It is a face towel made of birch thread inspired by Finnish nature. The fabric was developed with an emphasis on a comfortable texture when touched and easy to squeeze. In order to fully feel the comfortable touch of the towel, it is designed to be a pile fabric up to the hem (edge of the towel).
Face towels are easy to carry in the bathroom, but they are highly absorbent, so if you have short hair or small stature, you can wipe off the moisture from your whole body with one towel after a hot bath. The included package is waterproof, so you can carry a wet sauna hat without getting your bag wet.
Due to the different dyeing conditions of cotton yarn and rayon yarn, the towel fabric has two slightly different colors. In pursuit of the beauty of the two-colored spots, we expressed the rich nature of Finland, including Vichta. Under the supervision of the Finnish National Tourism Board, it is available in a total of four colors, named in Finnish.
・Vihita (green): A bundle of young birch branches, a symbol of early summer and spring.
・ Kamos (navy blue): Polar night, which is also a symbol of winter in Finland, and the day when the sun does not rise.
Järvi (light blue): Lake. Finland is a large lake country with about 188,000 lakes.
・Viti (white): Fluffy snow. In Finnish, there are many different expressions of snow, and among them, it means fresh snow.
🍀 Vichta towels were born from the nature of Finland
For more than 2,000 years, saunas have taken root in our daily lives, and Finland is known as a country that coexists with nature. In this Scandinavian country, it is customary to bring bundles of young birch branches called vichta into the sauna room and enjoy the scent of the forest in a room steamed by humid heat. Its fragrance is a symbol of contemplating the budding of spring in the harsh winter season and celebrating the arrival of early summer. People enjoy the difference in seasons that nature creates through Vichta.
Based on the desire to increase the amount of time in daily life to come into contact with nature and plants and unwind one's mind, Vihita Towel was born with a hint of Finnish nature and customs.
🍀 Towel woven with birch fibers
While emphasizing the comfortable texture when wiping the skin, the original fabric of Vihita towel also takes into account ease of squeezing and quick drying. We are particular about realizing the water absorption that absorbs water and sweat firmly, and the texture of a supple and fruit-filled towel that is conscious of plants. In Imabari, craftsmen carefully weave using a towel loom.
Of the fabric consisting of 65% cotton yarn and 35% rayon yarn, rayon is blended with birch fibers. It was completed in cooperation with a spinning company as Hartwell's original yarn "Sauna Yarn".
Please feel the nature of Finland from the touch and touch of your life in your life.