Creation Festival "NEW ENERGY TOKYO" Exhibiting Brands Special Feature Vol.1
Would you like to stock up on cutting-edge fashion items that will color spring?
Creation Festival "NEW ENERGY TOKYO" Exhibiting Brands Special Feature Vol.1
Would you like to stock up on cutting-edge fashion items that will color spring?
NEW ENERGY, a festival of creation that includes exhibitions, markets, and media, will be held for four days on February 15 (Thursday), 16 (Friday), 17 (Saturday), and 18 (Sunday), 2024 at the Shinjuku Sumitomo Building Triangle Plaza.
The exhibition, which is filled with the Sustainable Cosmetics Award ceremony and fashion show every time, features about 250 brands centered on sustainability and ethics, beauty and wellness, fashion and art. About 10,000 people will attend.
In this article, we will introduce 14 brands that you should pay attention to in spring and summer fashion from the brands listed in the goods that will be opened at NEW ENERGY.
We invite you to welcome unique products that will decorate your display.
Special jewelry with a shining design
▼KVK
An accessory brand from Paris. GIVENCHY designers' creative and body-harmonized accessory design
KVK's idea of a good accessory is to be fluid. We create accessories with unlimited expressiveness that can change their facial expressions as the wearer's identity changes.
The "VENOM Collection" combines the basic collections with dangerous hues and ever-evolving technology and creativity, the "LOOPING BAROQUE Collection" combines the splendor and freedom of classical Baroque art with the order of the digital age, and the "MR. WHITE Collection" and other delicate and detailed collections are in the lineup.
It is widely available at select shops in Paris, China, Korea, etc., and is gaining the support of women in their 10~40s who have a high sense of fashion. It is a popular brand for those who are highly conscious of sustainability in Generation Z and those in the creative industry.
▼Étoilight
Edgy and elegant jewellery that can be passed down through the ages and generations
"Étoilight" is a brand launched by a designer who has been active as an import brand designer, chief designer, and director for many years with the aim of making jewelry that can be worn every day with high-grade, high-quality materials more accessible.
The "Daily & Timeless Collection", which is made mainly of K18YG and carefully selected high-quality materials such as diamonds and pearls, is a lineup that can be coordinated with both casual and formal wear.
One of the brand's icons, Zig-Zag Necklaceis simple yet impactful, delicately and elegantly glowing on the skin with every movement of the red bean chain.
Pop-up shops are held at department stores nationwide such as Ginza Mitsukoshi, Isetan Shinjuku, Japan Bridge Mitsukoshi, JR Nagoya Takashimaya, Nagoya Matsuzakaya, and Fukuoka Iwataya. Consultations on "rejewelry" and "bridal jewelry" that revive sleeping gems with new designs are also popular.
▼Rinn
A jewelry brand that brings out the "inner charm" of the wearer
Based on the concept of "a design that stands out casually in any outfit," Rinn's jewelry is made using SV925, 10K, and 18K to express the beauty of nature and the small happiness that blends into everyday life. Items with a strong presence are available at reasonable prices.
The "Aurora Series" ring, which uses two types of textures to express the atmosphere that changes with time, is recommended for styling points. They range in size from size 3 to size 23 to meet a variety of needs.
It is supported by a wide range of age groups with gender-neutral ideas.
▼LISOO
A special piece of jewelry that is both universal and beautiful, and has new discoveries
"LISOO" is a jewelry brand born from two people who majored in product design and space design when they were students, based on the concept of "jewelry as if you were wearing clothes".
Even if you are a little reluctant to wear rings or earrings, or if you feel that the hurdles are high, you can wear jewelry with a simple and playful design that you can wear on a daily basis as if you were wearing clothes.
It can be used regardless of gender or scene, but it is especially popular with women in their 20s and 30s.
Currently, it is sold at select shops that handle apparel and miscellaneous goods, as well as online shops and regular pop-ups.
High-quality and innovative bags
▼Random Piu
Milan fashion brand redefining bag and accessories design
"Random Piu" is a brand that takes inspiration from the punk fashion of the 70s and blends retro and futuristic sensibilities. It is made of high-quality leather and has a unique design that attracts attention.
The earphone bag named "NO FUTURE" is a mini bag that looks like a gun on the street.
It is available in two sizes, and you can put earphones in a case and a small item.
In addition, there are plenty of unique bags that are both fashionable and cute. This brand is recommended to customers who are looking for edgy items.
▼nuaura
A bag brand born from the love of flower arrangement from the UK
Flower arrangement is the perfect fusion of people, objects, and landscapes. Born from such a love for flower arrangement, "nuaura" produces high-quality bags with the motto "Strive for perfection in everything".
As the name suggests, the "Tofu Bag", which allows you to enjoy high-quality adult attire, is a design born from the shape of tofu. The unique strap design is clever, and it can be worn diagonally or over the shoulder.
You can enjoy the softness and texture of high-quality cowhide material, and eco-friendly vacuum plating fittings are used. Available in two sizes, it is a highly versatile design that can be used in a variety of scenes.
It is widely supported by women in their 20s ~ 40s, who have a high fashion sensitivity and can enjoy trends.
▼OFF the scale
A fusion of innovative design and superb materials born from Japan manufacturing
"OFF the scale" is a brand born from a manufacturer that has been making women's belts for many years. Driven by a wealth of knowledge and technology, we are developing items that "enjoy fashion in your own way without being bound by preconceived ideas."
The iconic "Block Tote" is made from eco-friendly genuine leather, which is made from carefully selected sustainable materials and boasts high durability. We use the concept of zero waste in our manufacturing to make effective use of each piece of leather without waste.
Everything is manufactured by hand in Japan with top-class craftsmanship, so we are confident in durability, functionality, and beauty.
It is popular with those who are looking for high-quality products with a sense of luxury, regardless of gender or generation, and is an item that inbound customers will fall in love with at first sight.
▼BonSai
A natural and relaxing bag that embodies the aesthetic sense of bonsai
"BonSai" is a brand that creates bags while valuing the aesthetic sense of bonsai, which creates infinite expanse in a small space and creates a new landscape.
The "Baguette" series is a retro 2-way bag with a simplified design from the Boston bag. By changing the strap, you can enjoy a handbag and a diagonal hanging style, and the size that can hold the essentials is popular.
It is attracting attention from women in their 20s ~ 40s, and is attracting attention from those who want to share their coordination through SNS and blogs and enjoy it as a fashion accent.
▼ Kokura Stripe
A brand that inherited the characteristics of Ogura weaving and was born as a new era of Ogura weaving
Furoshiki is attracting renewed attention from a sustainable perspective. "Ogura Stripes" is a brand of Ogura Ori that has been focusing on the production of furoshiki since the brand's launch and has won the Good Design Award in 2010.
AbroadCalled "Cocra Stripe", it is a three-dimensional and beautiful warp stripe born from a high-density warp threadWe produce bags and stoles for daily use.
Focusing on 100% cotton items, we continue to evolve to develop sustainable fabrics using cotton yarn and recycled polyester yarn, showing endless possibilities not only for fashion but also for interior design and large-scale space production.
In addition to sales at directly managed stores and online shops, it has been expanded to select shops. It is also used for collaboration products with Starbucks and corporate novelties.
Playful shoes
▼BHIVE
An artistic shoe brand that incorporates the essence of seabed molten rocks and coral groups
Founded in 2020, BHIVE is a shoe brand that creates spaces with diverse designs and artistic expressions of everyday items. Beyond the boundaries of traditional shoes, we are pioneering new aesthetics through designs from a different perspective, while valuing creative playfulness.
The MAGMA series, which features a unique form from toe to heel, incorporates the essence of molten rocks and coral groups on the seabed to express dynamic processes in a static form. It ensures the smoothness of the shape and the unity of the shoe, creating an elegant atmosphere and appealing individuality.
It has also appeared on the SNS of overseas celebrities, and is attracting the attention of women, mainly in their 20s ~ 40s, especially those who have a high fashion sensitivity and are sensitive to trends.
Japan-made apparel
▼SUFS
Domestic sewing, women's apparel reminiscent of colorful flowers
SUFS is a brand that aims to be a driving force for the wearer with a design reminiscent of colorful flowers that change with the seasons. We are particular about the feel and color of the fabric, and all of them are produced by domestic sewing.
The theme of the first collection is a dazzling statice flower with a bright yellow color.
The "Back Gather Shirt" with plenty of gathers on the back allows you to enjoy layering with an elegant glimpse.
POP UP events are held at Seibu Ikebukuro Main Store, Matsuya Ginza, NEWoMan Yokohama, etc. It is attracting attention from those who have a high interest in fashion and the living environment, those who are looking for a makeover or something to lift their mood, and those who have a lifestyle where fresh flowers are familiar.
▼OCACI
Apparel inspired by "Ito-no-kashi" that makes use of Japan's production techniques and traditional materials
OCACI is a fashion brand that makes use of Japan's production technology and traditional materials to create high-quality and highly durable products based on the concept of "quaint clothing." We design clothes that fuse different styles such as outdoor, military, and work.
The representative item "Artisan-Dyed Shirt" is a one-of-a-kind shirt in the world, dyed one by one with the unique techniques of Kyoto craftsmen. You can add accents to various styles with a relaxed silhouette and a fabric that can be enjoyed all year round.
It is supported by a diverse range of fashion lovers and cultural interests, including those who value production techniques and traditional materials, those who are interested in different styles, those who seek quality and durability, and those who prefer vintage fashion.
▼C-one
Japan-made items that are particular about wool materials and patterns, and emphasize comfort
"C-one" is a Japan-made brand that specializes in wool and makes products that are close to nature.
The material is 100% wool and a blend of recycled fibers. We aim to create products that are friendly to people and the environment, and that are comfortable and comfortable.
"C MOCK NECK Wool T-shirt" is a wool T-shirt that features a sophisticated mock neck. Made of high-quality Japan fine merino wool, it is very soft and comfortable to the touch. Regardless of gender, it will enhance the style of adults, from business scenes to casual outings.
The glossy material creates a casual, luxurious, and refreshing look. In addition, it has excellent heat insulation, heat retention, moisture absorption and desorption, high antibacterial and deodorant properties, and has the effect of suppressing the smell of sweat. Because it is easy to clean and dry, it is supported by those who like to move their bodies, such as outdoors and mountain climbing.
A sustainable and one-of-a-kind umbrella
▼LaLa Senorita
An umbrella that is fun on both sunny and rainy days, and can be used with a unique hand-carved handle
"LaLa Senorita" is a second brand created by Kaos designers, who have been developing bags and other products made from vintage kimono fabrics in Paris for 15 years, with the theme of Latin spices and the extraordinary of travel. Targeting the domestic market, we are developing stateless fashion products with a seasonal sense unique to Japan, which has four seasons.
The "Bonaparte Gull and Madras Check Parasol for Both Sunny and Rainy Weather" is a parasol with a wooden handle of the Madras check of India and the Bonaparte Gull wandering the world's oceans. It is water-repellent waterproof and UV-treated in Japan, and the handle part is carved by a domestic wood carver one by one from camphor trees and colored with paint that does not reach your hands.
It is supported by those who are looking for high quality and long-lasting products, mainly for fashion lovers, core designs, and one-of-a-kind designs.
The ones at hand have many repeaters, and there are many people who collect them.
What did you think of the fashion feature that appeared in "NEW ENERGY TOKYO"?
For goods, you can return your first brand purchase for 30 days.We also offer a large number of sales support goods such as promotional POPs.
Whether you've seen a brand you've seen before or a brand you're seeing for the first time, take this opportunity to try it out!
グッズ 編集部
2/6/24Publish
Brands featured in this article
KVK
KVK, the Paris-based accessory brand, the creative of GIVENCHY designers, and the design of accessories in harmony with the body.
Étoilight
With the story of the wearer, Étoilight's "Daily & Timeless" jewellery can be passed down through the ages and generations
Rinn
[A jewelry brand that brings out the "hidden charm" of the wearer]
We have a range of jewelry that illuminates the radiance of the heart and gives confidence to the wearer.
LISOO
"A special piece of jewelry that is universal yet beautiful and makes new discoveries"
Wearing jewelry naturally like wearing clothes is the ideal that we think of.
Random Piu
A fashion brand from Milan, Italy, redefining the design of bags and accessories. It captures interesting elements of everyday life, features a playful design, and is simply stylish.
nuaura
It is a bag brand from the United Kingdom, with the concept of "Strive for perfection in everything", and its high quality has been well received since its release.
OFF the scale
"OFF the scale"
is a brand with a philosophy that is not bound by stereotypes in manufacturing. We challenge the limits of design and create products from a new perspective.
BonSai
By The Water, Be A BonSai. The design is based on a natural and relaxed concept, and the casual playfulness shines through, making you want to use it for light outings.
Ogura Stripe
Inheriting the characteristics of traditional Ogura weaving, this wide cloth is made by machine weaving. Taking advantage of the thick, durable, and beautiful warp threads, the brand "Ogura Stripes" was born in 2007 as a new era of Ogura weaving.
BHIVE
Founded in 2020, it is an abbreviation for BEE HIVE, a shoe brand that realizes the transformation of everyday life into abstract art with a new approach that expresses dynamic processes in a static form.
SUFS
Inhale the scent of flowers to the fullest. Satisfy your 5 senses. Satisfy the senses. Living with SUFS allows you to breathe deeply and calm your mind.
OCACI
OCACI is inspired by the phrase "cousin" in classic literature.
The concept is "quaint clothing", and we pursue technology that we think is really good in one of Japan's leading production backgrounds.
C-one
"To those who love nature"
Sticking to wool materials and patterns, delicate manufacturing with an emphasis on comfort.
It is a Japan-made brand for people who seek peace of mind and body.
LaLa Senorita
A brand of miscellaneous goods launched by Kaos designers, we develop parasols made in Japan for both sunny and rainy weather with a design full of Latin spices and crafts
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Each one is made by the hands of designers.
Studio Adorn
Studio Adon's jewellery is a unique and sustainable piece of jewellery made from eco-metals. It is handmade by a small team and only as much as is needed according to the order.
yoccatta TOKYO
The airbags of cars that were lucky enough not to work are discarded without being noticed.
Turning a traveling "airbag" into a traveling "BAG".
TETTESTORE RECORDBAG
The one and only "record bag" using real records, born in the Corona disaster.
THAILAND MADE
Products that are distributed in Thailand and are not branded. We will introduce you to daily necessities, folk crafts, and other cultural goods that make you feel the breath of Thailand today, as well as various things that sleep in Thailand.
S.O.S. from Texas
Farmer's organic cotton brand in Texas, USA, which grows organic cotton as a raw material by itself.
Tad-rubbing cashmere
Partnering with Sustainable Mongol to reveal transaction history and costs, this is a reasonable Mongolian cashmere knit.
Pure Waste
It is an apparel brand from Finland that recycles cotton scraps from the clothing manufacturing process and remakes them into clothes.
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