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A fashion brand from Milan, Italy, redefining the design of bags and accessories. It captures interesting elements of everyday life, features a playful design, and is simply stylish.

1,548

Followers

Random Piu

ランダムピウ

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株式会社partsA

A fashion brand from Milan, Italy, redefining the design of bags and accessories. It captures interesting elements of everyday life, features a playful design, and is simply stylish.

1,548

Followers

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About the brand

A fashion brand from Milan, Italy, redefining the design of bags and accessories. It captures interesting elements of everyday life, features a playful design, and is simply stylish.

Inspired by the punk fashion of the 70s, the series is a fusion of retro and futuristic sensibilities, with its own unique designs.

The sleek and sharp design and luxurious leather create a rebellious yet restrained atmosphere.

The unique lines and shape of the bag attract attention, and it is both fashionable and cute, highlighting the individuality of each bag.

More about the Brand Owner

株式会社partsA

パーツエイ

The concept is "a little playfulness of City Girl". partsA and its brand's creations are like LEGO, fun, original, diverse, and interactive. We offer each woman the opportunity to fully demonstrate her unique personality, to always choose her "First Choice" with confidence and to portray her unique self. We provide high-quality, diverse, and unique choices, and challenge you to explore and create on your own. In a playful mood, always try new things, and meet your own image of a woman while being self-satisfied.

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Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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Founded in 2020 in Milan, Italy, "Random Piu" is a fashion brand that redefines the design of bags and accessories. "Piu" means "Plus" in English, and we are committed to providing unlimited creativity, pursuing rich design, capturing absurd moments and interesting elements of everyday life, creating endless romance, and creating more touching experiences.

In 2023, the brand will make a fresh start after the pandemic, opening up the possibilities of bags and accessories in various scenes through cute fun and fashionable combinations, versatile design languages, and innovative research and development.

What are we doing?

Random Piu draws inspiration from the punk movement that was in its infancy in the 70s, paying homage to Patti Smith and Sid Vicious, two of the most distinctive spiritual symbols in punk history. The product names are named after the work of the two artists, from the romantic and humanistic "Amerigo" to the rebellious and nihilistic "God Save The Queen". Based on the poetic nature of Patti and the unbridled spirit of Sid, each bag is trying to be infused as its own personality.

Taking advantage of the brand's unique design style, we have created a series of products based on the punk style of the 70s, both retro and futuristic. The sleek and sharp design and luxurious leather create a rebellious yet restrained atmosphere. It blends 70s punk with modern metallics, with black and silver colours to give it an avant-garde feel to its coolness.

Commitment to the product

GLORIA

Love at first sight is inevitable! Distinctive lines and sleek and sharp design.

"GLORIA" named after the work of Patti Smith.

NO FUTURE

Become an agent and NO FUTURE is her weapon!

It's not just a bag, it's a stylish and fun decorative item.

Play Bag

Coming out of the controller of the game console, connecting the real and virtual worlds.

Who are supporting us?

・Women in their 20s and 30s with high fashion sensitivity.

・ Those who like punk fashion.

- Those in the creative industry.

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Deferred payments of up to 60 days

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Create the perfect merchandising plan backed by brand stories and AI-driven recommendations.

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