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KVK
KVK, the Paris-based accessory brand, the creative of GIVENCHY designers, and the design of accessories in harmony with the body.
1
It features a genderless cool style from a futuristic abstraction. Using the spider as a symbol, it expresses the strength, elegance, and independence of modern women.
2
Based on deconstructivism, with the design philosophy of "decomposition" and "reconstruction", we realize accessory art with "fluidity" by freely combining wearing methods.
3
Striving for sustainability in Gen Z, it combines a small number of high-quality accessories in a sustainable way, and expects users to express themselves, have potential and freedom.
Brand Owner
More about the Brand Owner
株式会社partsA
パーツエイ
The concept is "a little playfulness of City Girl".
partsA and its brand's creations are like LEGO, fun, original, diverse, and interactive. We offer each woman the opportunity to fully demonstrate her unique personality, to always choose her "First Choice" with confidence and to portray her unique self.
We provide high-quality, diverse, and unique choices, and challenge you to explore and create on your own. In a playful mood, always try new things, and meet your own image of a woman while being self-satisfied.
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Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
Freedom is what KVK wants to offer the wearer a space of expression without restrictions. Accessories represent the wearer's current identity, but that identity is always in flux, and where people are is also constantly changing and uncertain.
KVK hopes that this kind of identity can be transformed with some degree of freedom. Therefore, a good accessory should be "fluid". That is, it has unlimited expressiveness.
The purpose of the first design is to respond to the diverse situations that change with different occasions and different desires of the wearer, and to let the accessory participate in the experience of "disassembly" and "reconstruction" and express the infinite possibilities of the self. This is a double ceremony in both the spiritual and real worlds, creating a new aesthetic sensation and expanding both the mind and body.
What are we doing?
"Freedom", "Sustainability" and "Philosophy of Art" are three themes that KVK has always been at the heart of. "Sustainability" means that you don't have to buy new accessories all the time. With a sophisticated sense of style, you can build different styles with just a few accessories.
The premise is that KVK accessories need to be very stylish and look great in any combination. KVK also wants its wearers to have a unique perspective and characteristics in expressing their aesthetic sense and personality. Therefore, "simple" should not be monotonous, but have greater comprehensiveness and many possible combinations. That's where KVK puts the most effort into its design.
Commitment to the product
VENOM COLLECTION
It is an accessory collection that is constantly evolving, with dangerous shades and advanced technology and creativity.
This unisex collection is made of sparkling metal with sharp edges, evoking dangerous and powerful energies, along with exquisite specimens born from the heart of the artisan.
The pyral link necklace and waist chain wrap around the body and sway, while the coiled cymbals with twisted wire grid elements outline the face. Ferocious blades are gripped tightly, forming pendants of different sizes, the outlines of which curve to create different charms. Oil black and platinum-plated silver create a dangerous atmosphere that lurks underground, shining even in the darkest environments.
LOOPING BAROQUE COLLECTION
It evoked the splendor and freedom of Baroque art, infused it with the rational philosophy of the digital age, and fused freedom and order as two sides of the same coin.
In the coexistence of freedom and order, elements of the classical Baroque are arranged like digital parts, causing an unprecedented clash. The fusion of two visual forms centuries apart creates a fascinating game of order and disorder, and mutual checks.
MR. WHITE COLLECTION
It focuses on the immaculate nature of intimate relationships. MR. WHITE COLLECTION focuses on the pure essence of intimacy, without considering objective materiality, removing mundane symbols such as value, gender, age, and even diamonds, expanding the very existence of love. MR. WHITE COLLECTION aims to transform the self with a free attitude, to love the self, to love others, and to the straightforward essence of "love is love".
Who are supporting us?
・ A wide range of select shops in Paris, China, Korea, etc. handle it.
・Women in their teens to 40s with high fashion sensitivity.
・ Those who have a high awareness of sustainability in Generation Z.
- Those in the creative industry.
KVK
KVK, the Paris-based accessory brand, the creative of GIVENCHY designers, and the design of accessories in harmony with the body.
1
It features a genderless cool style from a futuristic abstraction. Using the spider as a symbol, it expresses the strength, elegance, and independence of modern women.
2
Based on deconstructivism, with the design philosophy of "decomposition" and "reconstruction", we realize accessory art with "fluidity" by freely combining wearing methods.
3
Striving for sustainability in Gen Z, it combines a small number of high-quality accessories in a sustainable way, and expects users to express themselves, have potential and freedom.
Brand Owner
More about the Brand Owner
株式会社partsA
パーツエイ
The concept is "a little playfulness of City Girl".
partsA and its brand's creations are like LEGO, fun, original, diverse, and interactive. We offer each woman the opportunity to fully demonstrate her unique personality, to always choose her "First Choice" with confidence and to portray her unique self.
We provide high-quality, diverse, and unique choices, and challenge you to explore and create on your own. In a playful mood, always try new things, and meet your own image of a woman while being self-satisfied.
Read More
Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
Freedom is what KVK wants to offer the wearer a space of expression without restrictions. Accessories represent the wearer's current identity, but that identity is always in flux, and where people are is also constantly changing and uncertain.
KVK hopes that this kind of identity can be transformed with some degree of freedom. Therefore, a good accessory should be "fluid". That is, it has unlimited expressiveness.
The purpose of the first design is to respond to the diverse situations that change with different occasions and different desires of the wearer, and to let the accessory participate in the experience of "disassembly" and "reconstruction" and express the infinite possibilities of the self. This is a double ceremony in both the spiritual and real worlds, creating a new aesthetic sensation and expanding both the mind and body.
What are we doing?
"Freedom", "Sustainability" and "Philosophy of Art" are three themes that KVK has always been at the heart of. "Sustainability" means that you don't have to buy new accessories all the time. With a sophisticated sense of style, you can build different styles with just a few accessories.
The premise is that KVK accessories need to be very stylish and look great in any combination. KVK also wants its wearers to have a unique perspective and characteristics in expressing their aesthetic sense and personality. Therefore, "simple" should not be monotonous, but have greater comprehensiveness and many possible combinations. That's where KVK puts the most effort into its design.
Commitment to the product
VENOM COLLECTION
It is an accessory collection that is constantly evolving, with dangerous shades and advanced technology and creativity.
This unisex collection is made of sparkling metal with sharp edges, evoking dangerous and powerful energies, along with exquisite specimens born from the heart of the artisan.
The pyral link necklace and waist chain wrap around the body and sway, while the coiled cymbals with twisted wire grid elements outline the face. Ferocious blades are gripped tightly, forming pendants of different sizes, the outlines of which curve to create different charms. Oil black and platinum-plated silver create a dangerous atmosphere that lurks underground, shining even in the darkest environments.
LOOPING BAROQUE COLLECTION
It evoked the splendor and freedom of Baroque art, infused it with the rational philosophy of the digital age, and fused freedom and order as two sides of the same coin.
In the coexistence of freedom and order, elements of the classical Baroque are arranged like digital parts, causing an unprecedented clash. The fusion of two visual forms centuries apart creates a fascinating game of order and disorder, and mutual checks.
MR. WHITE COLLECTION
It focuses on the immaculate nature of intimate relationships. MR. WHITE COLLECTION focuses on the pure essence of intimacy, without considering objective materiality, removing mundane symbols such as value, gender, age, and even diamonds, expanding the very existence of love. MR. WHITE COLLECTION aims to transform the self with a free attitude, to love the self, to love others, and to the straightforward essence of "love is love".
Who are supporting us?
・ A wide range of select shops in Paris, China, Korea, etc. handle it.
・Women in their teens to 40s with high fashion sensitivity.
・ Those who have a high awareness of sustainability in Generation Z.
- Those in the creative industry.
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