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hutan.coffee
"I want the world to be a place where people can still drink delicious coffee 100 years from now."
We search for coffee from all over the world that presents specific measures for the natural environment and working environment and deliver it to everyone in Japan.
1
We mainly serve coffee from Flores Island, Indonesia
2
In order to sustain production, we will take concrete steps to address the economy of farmers and climate change issues
3
Not only is it delicious, but it also tells a social story
Brand Owner
More about the Brand Owner
大栗竜治
Tatsuji Oguri
We import and sell coffee beans in Kiyosumi-Shirakawa, Tokyo. We value the richness of the economy, working environment, and natural environment of the producers, and we are working to ensure that the world continues to be able to continue drinking coffee 100 years from now. I am also an IT consultant.
Click here for the site for the general public
https://hutancoffee.base.shop/
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Read More
Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
I've loved coffee since I was a student. I bought various beans and tried to extract them, and I tried roasting them myself.
In 2020, I came across Shuaco, a think tank that works on climate change issues in Bali su-re.co, Indonesia.
Climate change has become a serious problem as economic development progresses.
su-re.co CEO Takama told us that "changes in global warming and rainfall also affect coffee production." I learned that changes in rainfall in Bali are also affecting the yield and quality of agricultural products.
What is important for coffee producers to continue their activities
・ Economy = Continue to purchase coffee beans at a fair price
・Environment = Suitable climate and soil for coffee production
・Farming method = cultivation in a way that is suitable for the changing climatic environment
The so-called fair trade is an activity that focuses on the first economy.
In 2021, we launched a project in Japan in collaboration with su-re.co to spread activities that take concrete actions on the environment and farming methods.
What are we doing?
A portion of the purchase price will be used for the following activities:
・Economy = purchase of raw materials at the farmer's desired price
・Environment = Introduction of biogas kits that contribute to the reduction of greenhouse gases
・Farming method = Agricultural education activities for farmers
These activities are carried out responsibly by our partner su-re.co Indonesia.
In October 2022, we used the proceeds from purchases from people in Japan to hold biogas kits and a school for farmers in the Bajawa area of Flores Island, where we are producers.
In addition, we provide monthly feedback from Japan residents to the Indonesian side and work to improve the quality of beans and nuts, which are the raw materials for our products.
Commitment to the product
-----Coffee bean-----
■ Product features
Chocolate, marron-like flavor and deep richness aftertaste
Farmers manually remove the missing beans one by one, resulting in a finish with less miscellaneous taste
■ Characteristics of raw materials
Variety: 100% Arabica (Selection 795) Single Origin
Production areas: Bajawa, Flores, Indonesia
Altitude: Cultivated at a high altitude of 1350m
Purification: Full Wash
----- drip bag-----
A convenient drip bag that allows you to drink one cup of coffee just by pouring hot water
■ Product features
Chocolate, marron-like flavor and deep richness aftertaste
Farmers manually remove the missing beans one by one, resulting in a finish with less miscellaneous taste
You can easily make delicious coffee by pouring hot water and letting it soak
*Soak in 120~150g of hot water for 90~120 seconds
*The ingredients are the same as coffee beans
----- Cunari nut-----
It is a nut with a creamy and rich taste
Since it takes time and effort to produce, the production volume is small and it is very rare
It's nutritious, filling, and perfect as a healthy snack
■ Product features
It can be enjoyed not only on its own, but also crushed and added to salads or added to chocolate
■ Characteristics of raw materials
Variety: Kunali Nut
Production areas: Java, Indonesia
Who are supporting us?
----- customer characteristics-----
Our main customers are high-income ladies
Even if it is expensive, it is popular with those who prefer products with a high social story
For example, a person who shops at a high-end merchandise store for women in Omotesando, Tokyo, or a high-end department store in Shinjuku or elsewhere is a persona
-----Voices from wholesalers-----
・In addition to being social, the coffee itself has been well received for its good flavor
・ The brand owner will come to the store to explain the product, so I am grateful to be able to hold a sales promotion event
・ You can share photos and videos of local support activities, so you can provide customers with "familiarity" that other products do not have.
The coffee packaging depicts the people involved in this project in Indonesia, the country of production. The response of customers to such stories is good
All products
There are no products available for display
Products
All products
There are no products available for display
hutan.coffee
"I want the world to be a place where people can still drink delicious coffee 100 years from now."
We search for coffee from all over the world that presents specific measures for the natural environment and working environment and deliver it to everyone in Japan.
1
We mainly serve coffee from Flores Island, Indonesia
2
In order to sustain production, we will take concrete steps to address the economy of farmers and climate change issues
3
Not only is it delicious, but it also tells a social story
Brand Owner
More about the Brand Owner
大栗竜治
Tatsuji Oguri
We import and sell coffee beans in Kiyosumi-Shirakawa, Tokyo. We value the richness of the economy, working environment, and natural environment of the producers, and we are working to ensure that the world continues to be able to continue drinking coffee 100 years from now. I am also an IT consultant.
Click here for the site for the general public
https://hutancoffee.base.shop/
Read More
Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
I've loved coffee since I was a student. I bought various beans and tried to extract them, and I tried roasting them myself.
In 2020, I came across Shuaco, a think tank that works on climate change issues in Bali su-re.co, Indonesia.
Climate change has become a serious problem as economic development progresses.
su-re.co CEO Takama told us that "changes in global warming and rainfall also affect coffee production." I learned that changes in rainfall in Bali are also affecting the yield and quality of agricultural products.
What is important for coffee producers to continue their activities
・ Economy = Continue to purchase coffee beans at a fair price
・Environment = Suitable climate and soil for coffee production
・Farming method = cultivation in a way that is suitable for the changing climatic environment
The so-called fair trade is an activity that focuses on the first economy.
In 2021, we launched a project in Japan in collaboration with su-re.co to spread activities that take concrete actions on the environment and farming methods.
What are we doing?
A portion of the purchase price will be used for the following activities:
・Economy = purchase of raw materials at the farmer's desired price
・Environment = Introduction of biogas kits that contribute to the reduction of greenhouse gases
・Farming method = Agricultural education activities for farmers
These activities are carried out responsibly by our partner su-re.co Indonesia.
In October 2022, we used the proceeds from purchases from people in Japan to hold biogas kits and a school for farmers in the Bajawa area of Flores Island, where we are producers.
In addition, we provide monthly feedback from Japan residents to the Indonesian side and work to improve the quality of beans and nuts, which are the raw materials for our products.
Commitment to the product
-----Coffee bean-----
■ Product features
Chocolate, marron-like flavor and deep richness aftertaste
Farmers manually remove the missing beans one by one, resulting in a finish with less miscellaneous taste
■ Characteristics of raw materials
Variety: 100% Arabica (Selection 795) Single Origin
Production areas: Bajawa, Flores, Indonesia
Altitude: Cultivated at a high altitude of 1350m
Purification: Full Wash
----- drip bag-----
A convenient drip bag that allows you to drink one cup of coffee just by pouring hot water
■ Product features
Chocolate, marron-like flavor and deep richness aftertaste
Farmers manually remove the missing beans one by one, resulting in a finish with less miscellaneous taste
You can easily make delicious coffee by pouring hot water and letting it soak
*Soak in 120~150g of hot water for 90~120 seconds
*The ingredients are the same as coffee beans
----- Cunari nut-----
It is a nut with a creamy and rich taste
Since it takes time and effort to produce, the production volume is small and it is very rare
It's nutritious, filling, and perfect as a healthy snack
■ Product features
It can be enjoyed not only on its own, but also crushed and added to salads or added to chocolate
■ Characteristics of raw materials
Variety: Kunali Nut
Production areas: Java, Indonesia
Who are supporting us?
----- customer characteristics-----
Our main customers are high-income ladies
Even if it is expensive, it is popular with those who prefer products with a high social story
For example, a person who shops at a high-end merchandise store for women in Omotesando, Tokyo, or a high-end department store in Shinjuku or elsewhere is a persona
-----Voices from wholesalers-----
・In addition to being social, the coffee itself has been well received for its good flavor
・ The brand owner will come to the store to explain the product, so I am grateful to be able to hold a sales promotion event
・ You can share photos and videos of local support activities, so you can provide customers with "familiarity" that other products do not have.
The coffee packaging depicts the people involved in this project in Indonesia, the country of production. The response of customers to such stories is good
All products
There are no products available for display
Products
All products
There are no products available for display
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