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Giiton

Giiton is a brand that proposes a "life with manufacturing" based on the concept of ENJOY IMAGINATION & CREATION.

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Giiton

ギートン

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清原株式会社

Giiton is a brand that proposes a "life with manufacturing" based on the concept of ENJOY IMAGINATION & CREATION.

1.1万

Followers

Handmade & Crafts

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About the brand

Giiton is a brand that proposes a "life with manufacturing" based on the concept of ENJOY IMAGINATION & CREATION.

Today's special and Tsutaya Bookstore regularly open POP UP SHOP to gain new fans among young people. In addition, we also plan and develop collaborative products with various fields.

Giiton is an original brand born from Kiyohara Co., Ltd., which was founded in 1934 as a trading company specializing in clothing materials.

In addition to selecting and handling highly sensitive DIY products from Japan and overseas, we also sell products with original designs that even beginners can easily pick up.

Learn more about this brand

Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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We want to spread the joy of manufacturing with highly sensitive materials and products.

I'm sure there are many people who want to start manufacturing. However, for those who don't know where to start, or who don't sell products that suit their tastes in existing stores, we want to create products that match the current era and make you happy and enjoyable. Giiton started with the desire to share the joy of manufacturing with those who bought it. The brand name is taken from the onomatopoeia of weaving, which is reminiscent of manufacturing.

For those who think that full-fledged knitting and embroidery are high hurdles, we have a lineup of patches that you can enjoy arranging just by sticking them as the first step in manufacturing.

We propose a life where men and women of all ages can enjoy themselves and smile, and where there is craftsmanship.

What are we doing?

Creating unique products that make you want to pick them up and make something

As stated in the concept of ENJOY IMAGINATION & CREATION, we propose products that are not only cool and cute, but also fun and exciting.

At Giiton, the brand takes the lead in working with graphic designers and illustrators to determine the design. Nowadays, there are many fashionable products in every field, and if they are just fashionable, they will be buried and people will not find them, so I try to create unique products that people can pick up and choose while laughing. Even if you buy patches that you don't use right away, we want you to enjoy looking at them and collecting them, and we believe that this is the entrance to DIY.

Giiton's products are only complete when you use the products using the IMAGINATION and CREATION of the person who bought them.

Commitment to the product

The unique and fun "Embroidery Patch Series" is a design that can be easily arranged for both adults and children to enjoy. Aiming for a unique product that cannot be found anywhere else, Giiton's planning team communicates the shape and image in detail, and the graphic designer designs and completes. You can put it on your bag or put it on your clothes, and the price is reasonable, so it is appreciated as a gift.

The "DIY Kit Series" is suitable for beginners and advanced users (even children!). It is a product that is easy to challenge, and you will be happy not only to make but also to use it afterwards.

The collaboration product with Miho Tanaka Botanical Store in Kyoto is based on the desire to incorporate plants into the interior of the house, even for those who are not in the habit of decorating fresh flowers.

Who are supporting us?

It is enjoyed by a wide range of age groups, but the main age group is 25~45 years old. Wholesalers include bookstores, general stores, and select shops that sell miscellaneous goods.

We also have a track record of collaborating with companies in other industries and OEM that make use of ideas.