For you we keep thinking.
I want the person who picks it up to be happy.
At first it was a small motive. In the course of my activities, I felt that I encountered changes in various life stages from my late 20s to around 40s, and I took it seriously again.
I realized that even if the generation is the same, the design required and the needs required will change drastically depending on the change in life stage.
Even in an age of overflowing things, there are still few fashion brands that are fulfilling the latent demands, and depending on how you look at it, I even feel that the light is shining only on the kawaii part.
We, as creators, must continue to think of products that we can proudly send out so that users can use them comfortably.